Wonderful Indonesia Rolls Through Berlin: Showcasing Indonesia's Most Iconic Travel Destinations
This initiative aims to bring German tourists closer to Indonesia by showcasing the charm of its Priority Tourism Destinations and Regenerative Destinations, including Lake Toba (North Sumatra), Borobudur (Central Java), Mandalika (West Nusa Tenggara), Labuan Bajo (East Nusa Tenggara), and Bali.
OOH advertisements can be seen at iconic locations such as Kurfürstendamm, with the open bus campaign covering major routes including KaDeWe Department Store, Lützowplatz, Tiergarten Culture Forum, Potsdamer Platz, Checkpoint Charlie, Gendarmenmarkt, Red Town Hall, Alexanderplatz, Karl-Marx-Allee, East Side Gallery, Neptune Fountain, DomAquarée, Lustgarten, Unter den Linden/Friedrichstraße, Hauptbahnhof, Brandenburg Gate, Victory Column, and Elefantentor.
According to Statistics Indonesia (BPS), international tourist arrivals reached 1.31 million, an increase of 14.01% year-on-year. In May 2025 alone, the number of European visitors totaled 192,235, marking a 1.06% year-to-date growth, with an average length of stay of 17.08 nights. With this momentum, Europe, including Germany, continues to be a highly promising market for Indonesian tourism.
Indonesia is targeting over 2.5 million European tourist arrivals in 2025, representing approximately 17.3% of its total international tourism target. From Germany alone, the goal is to reach up to 327,000 visitors.
This campaign is a strategic effort by Wonderful Indonesia to strengthen tourism promotion in the European market. It also supports the Ministry of Tourism's flagship programs that emphasize immersive, personal, and authentic travel experiences—ranging from gastronomy and marine tourism to wellness-based tourism. These focus areas were also highlighted by Tourism Minister Widiyanti Putri Wardhana during her participation at the world's largest tourism exhibition, Internationale Tourismus-Börse (ITB) Berlin 2025, held this past March.
The campaign reflects Wonderful Indonesia's commitment to increasing awareness of Indonesia's sustainable tourism initiatives and inclusive economic growth. It also reinforces Indonesia's readiness to welcome international tourists and families in a safe, warm, and memorable environment.
Wonderful Indonesia recognizes that international OOH campaigns such as this play a vital role in enhancing brand visibility and reinforcing Indonesia's image as a welcoming, world-class destination among broader and targeted audiences.
'Out-of-home advertising gives us the opportunity to connect with people in real time, within the flow of their daily lives. By bringing this campaign to a major European city like Berlin, we aim to raise awareness and encourage more travelers to consider Indonesia as their next destination,' Widiyanti, Tourism Minister said. 'This initiative not only highlights our tourism offerings but also plays a role in supporting the recovery and growth of Indonesia's travel industry.'
For more information, please visit and follow:
www.indonesia.travel
Instagram: @wonderfulindonesia
TikTok: @wonderfulid
Facebook: Wonderful Indonesia
YT: @WonderfulIndonesiaOfficial
Photo – https://mma.prnewswire.com/media/2728542/Wonderful_Indonesia_invites_Berliners_explore_country_s_natural_beauty_eye_catching_OOH.jpgLogo – https://mma.prnewswire.com/media/2728543/Wonderful_1024x724_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/wonderful-indonesia-rolls-through-berlin-showcasing-indonesias-most-iconic-travel-destinations-302502233.html
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
an hour ago
- The Star
EU threatens countermeasures over US tariffs, Trump says he is open to talks
BRUSSELS/WASHINGTON (Reuters) -The European Union on Monday accused the U.S. of resisting efforts to strike a trade deal and warned of countermeasures if no agreement is reached to avoid the punishing tariffs President Donald Trump has threatened to impose starting on August 1. Trump, meanwhile, said he was open to further discussions with the EU and other trading partners before new 30% tariffs kick in next month and that EU officials would be coming to the United States for negotiations. "They would like to do a different kind of a deal and we're always open to talk, including to Europe," he told reporters in the Oval Office. "In fact, they're coming over. They'd like to talk." Trump stepped up his trade war on Saturday, saying he would impose a 30% tariff on most imports from the EU and Mexico next month, following similar warnings for other countries including Asian economic powerhouses Japan and South Korea. The EU has so far held off on retaliatory measures to avoid a spiralling tit-for-tat escalation while there remains a chance of negotiating an improved outcome. But EU ministers emerging from a meeting in Brussels on Monday appeared closer to striking back. Speaking at a news conference following the meeting, Danish Foreign Minister Lars Lokke Rasmussen called the tariff threat "absolutely unacceptable." EU Trade Chief Maros Sefcovic said he believed there was "still a potential to continue the negotiations" but voiced frustration with Washington's failure to agree to a deal with its largest trading partner. "As I said before, it takes two hands to clap," he said, adding that EU member states agreed that the 27-nation bloc would need to take countermeasures if the trade negotiations with the U.S. fail. Italy's Foreign Minister Antonio Tajani earlier said the EU had already prepared a list of tariffs worth 21 billion euros ($24.5 billion) on U.S. goods if the two sides fail to reach a deal. Meanwhile, Mexican President Claudia Sheinbaum said on Monday that she believed the two sides would reach a deal on security ahead of the August 1 deadline. The White House has clarified that the 30% tariffs on Mexico, which Trump has blamed for not doing more to stem the flow of fentanyl into the U.S., would not apply to goods shipped under the USMCA trade agreement, which covers the vast majority of goods shipped from Mexico to the U.S. Sheinbaum said any agreement would not involve U.S. forces entering Mexican territory, as previously floated by Trump. EUROPEAN STOCKS DIP White House economic adviser Kevin Hassett said trade talks were still under way with the European Union, Canada and Mexico. Canada is facing a tariff of 35% starting in August. The threatened duties have sounded alarm bells in Europe, notably in Germany, the EU's biggest economy. After Chancellor Friedrich Merz said on Sunday that a 30% tariff would "hit the German export industry to the core", the head of the German Chamber of Commerce and Industry called for swift action. "The escalating tariff conflict with the USA poses a serious threat to many German companies," Volker Treier said on Monday. "Tough negotiations are now needed to avert a collapse of transatlantic trade." European industries, meanwhile, are preparing for the worst. Producers of Italy's renowned Chianti wine in Tuscany, for example, have demanded a new export strategy backed by the EU targeting alternative markets such as South America, Asia and Africa. Since returning to the White House earlier this year, Trump has sought to use an array of tariffs to boost the U.S. economy, push companies to invest in the United States and revitalise manufacturing. His initial "Liberation Day" tariff announcement in April, which set a baseline tariff of 10% on all imports and higher duties on certain products or countries, raised fears of global supply chain disruptions, sending shockwaves through markets. But subsequent U-turns and delays, including a 90-day pause on most duties aimed at allowing time for trade deal negotiations, have left investors largely inured to Trump's chaotic policy rollouts. European stocks fell on Monday, while U.S. indices were little changed in response to the latest salvo. European autos and alcohol stocks were among those hardest hit. SCRAMBLE FOR DEALS The looming August 1 deadline has set off a scramble by governments around the world to seal trade agreements. South Korea's top trade envoy said on Monday it may be possible to strike a deal "in principle" by the deadline and signalled that Seoul may be open to allowing the U.S. greater access to its agriculture markets, local media reported. Minister for Trade Yeo Han-koo, who held high-level talks with U.S. officials last week, said South Korea was seeking to avoid "unfair" U.S. tariffs on key sectors that would undermine industrial cooperation with its main security ally and trading partner, media reports said. "I believe it's possible to reach an agreement in principle in the U.S. tariff negotiations, and then take some time to negotiate further," the Newsis news agency quoted Yeo as telling local media reporters. "Twenty days are not enough to come up with a perfect treaty that contains every detail," he added. South Korea is in a race to reach a compromise trade pact in the hope of avoiding a 25% tariff slapped on its exports, the same level faced by Japan. (Additional reporting by Charlotte Van Campenhout, Hyunjoo Jin, Milan Strahm, Cristina Carlevaro, Andrea Shalal, Nandita Bose, Brendan O'Boyle, Kylie Madry, John Revill, Andreas Rinke, Wayne Cole and Emma RumneyWriting by Keith Weir and Joseph AxEditing by Joe Bavier and Nick Zieminski)
Malaysian Reserve
4 hours ago
- Malaysian Reserve
CypressTel Unveils New Logo and Brand Identity to Mark 17 Years of Growth and Innovation
HONG KONG, July 14, 2025 /PRNewswire/ — Cypress Telecom Limited ('CypressTel') proudly marks its 17th anniversary with a significant brand refresh, introducing a new logo and adopting a bold new positioning as the 'Global Innovator in AIGC Network and Security Managed Services'. Alongside this, the company launches a new slogan: 'Secure . Connect . Innovate'. This milestone reflects CypressTel's strategic evolution from a traditional network provider to a leader in AI-driven intelligent network and security solutions, setting a new direction for the telecommunications industry across the Asia-Pacific region and beyond. The redesigned logo features three fluid ellipses in vibrant blue, symbolizing growth, resilience, and continuous innovation in secure connectivity. Inspired by unfolding leaves, the design represents CypressTel's ability to adapt and thrive in a rapidly evolving industry. The interlocking shapes highlight the company's deep expertise in network technology and its commitment to delivering intelligent, secure connectivity. The ellipses also form an abstract 'C,' reinforcing CypressTel's distinctive brand identity. This evolution mirrors the company's journey—from a traditional, layered design symbolizing foundational network building to a dynamic, borderless form that embodies intelligent, secure, and global connectivity. CypressTel's refreshed brand positioning highlights its dedication to integrating advanced AI technologies into network and security services. With proprietary AI security engines capable of analyzing encrypted traffic and processing over 100,000 daily threat intelligence data points, CypressTel offers real-time, dynamic defense against emerging cyber threats. Its intelligent SD-WAN and SASE platform, along with edge security solutions, empowers enterprises across various industries to enhance network efficiency and security amid an increasingly complex digital landscape. As the 'Global Innovator in AIGC Network and Security Managed Services,' CypressTel empowers enterprises to detect and respond to threats in real time using AI-driven security engines, optimize network performance for large-scale cloud data flows, and support digital transformation and global expansion through seamless, secure connectivity. Since its establishment in 2008, CypressTel has expanded into a trusted global partner with a presence in over 300 cities and more than 140 Points of Presence worldwide. This brand upgrade not only celebrates nearly two decades of expertise but also signals CypressTel's readiness to lead the future of telecommunications, where network security and AI-driven innovation are crucial. Connee, CEO of CypressTel, stated: 'Our new logo and brand identity signify more than a visual change—they embody our commitment to lead the industry into the AI era. As connectivity becomes universal, only those who integrate intelligent networks, security, and AI innovation at their core will thrive. Each time our logo appears, it expresses our belief in technology and our vision for limitless, AI-powered connectivity. This symbol represents CypressTel's mission to drive the next golden age of AI-Powered Networking.' For further information, interviews, or media requests, please contact:Cypress Telecom LimitedName: Abbie LeeTitle: Marketing ManagerEmail: contact@ +852 3704 9334Website:
The Star
5 hours ago
- The Star
Four killed in small plane crash at London Southend Airport, PA reports
LONDON (Reuters) -Four people were killed when a small plane crashed at London Southend Airport on Sunday, PA Media reported on Monday. The airport, which is located about 35 miles east of the capital and used by easyJet to fly to European holiday destinations, remains closed following the crash. (Reporting by Sam Tabahriti, writing by Sarah Young; Editing by Sachin Ravikumar)
