The eyeshadow mistake older women keep making and how to avoid it

North Wales Live

6 days ago

Many women find that as they age, their makeup no longer sits on their face as it once did and discovering products that complement mature skin can be a challenge. This was the motivation behind 65-year-old Tricia Cusden's decision to establish her beauty brand, Look Fabulous Forever, specifically designed for older women.
According to Tricia, one of the common mistakes ageing women make in their beauty routine is with their choice of eyeshadow. Look Fabulous Forever advises that those noticing fine lines and wrinkles around their eyes should switch to matte eyeshadow formulas.
To simplify the process of updating their makeup collection, the brand has introduced a range of easy-to-use matte eyeshadows. These not only pair well with each other but also enhance the appearance of the skin.
As we grow older, our skin produces less collagen and elastin, leading to signs of ageing around the eyes. Matte eyeshadow becomes more appealing as it applies smoothly and doesn't settle into fine lines or highlight wrinkles with shimmer or glitter.
Look Fabulous Forever recommends matte powder eyeshadow as the best option because it doesn't move across your skin or accumulate in fine lines, unlike cream-based products, according to the Mirror.
The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that effortlessly sweeps over fine lines without settling into creases. Tailored for those with hooded, droopy eyelids or a 'crepe paper' texture, its smooth matte formula promises even coverage and durability, reportedly staying in place to facilitate easy application and extended wear.
Individual shadows are priced at £19, but bargain hunters can snag a trio palette featuring three complementary matte shades for just £35. Each palette comes equipped with all the essentials for a complete makeup look, including a mirror for on-the-go touch-ups.
The palettes are presented in a refillable compact, allowing beauty enthusiasts to purchase refills once their initial set runs out. For those uncertain about which colours to choose, Look Fabulous Forever offers a quick colour quiz to help make the perfect selection.
Although the refillable compact set is a fresh addition to the range and thus has fewer reviews, the original matte eyeshadow trios have garnered acclaim from hundreds of content customers, with the eyeshadow quality remaining consistent across both products. Customer Gillian shared her satisfaction, commenting: "I ordered the green three shade eye shadow palette and have been pleased with this product. It goes on smoothly, it's subtle and stays put. The matte shadow is perfect on older skin."
Felicity, a dedicated fan of Look Fabulous Forever's eyeshadows, shared her enthusiasm for the brand: "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection," and added, "The soft purples tempted me as a change from the more neutral shades. I'm just thrilled with the results. These soft purples make my hazel eyes pop, and I've had compliments galore."
Yet, one customer expressed dissatisfaction due to the uneven usage rate of the shades in the palette, remarking: "Absolutely love the eyeshadow palette, but my only criticism is the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours, which would be wonderful but would also help the environment."
In contrast another shopper, Anne, praised the new refillable compacts, stating: "A beautiful, high-quality compact. Love that it's refillable. Great addition to the range. It will look great when used. Can highly recommend."
Reviewer Sandra also praised the compacts, adding: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea."
For those interested in other options, the Urban Decay Naked Basics 2 Palette (£24, Look Fantastic) is a hit among neutral eyeshadow enthusiasts. This compact palette features six full-sized matte shadows in cool, neutral, and taupe hues, perfect for creating a variety of eye looks.
Meanwhile, the Natasha Denona Mini Eye Sculpt Palette (£24, Sephora) features five skin-tone-inspired hues, designed to contour and enhance. Each shade boasts a matte finish, with Natasha Denona's formulations being celebrated for their exceptional colour intensity.
For individuals who continue to struggle with eyeshadow longevity, explore an eye primer to prepare the skin before applying makeup. Look Fabulous Forever's Smooth Out Eye Prime aims to create a flawlessly even, neutral canvas that prevents your eyeshadow from settling into creases and maintains vibrant colours throughout the day.
Discussing her motivation behind establishing the brand, founder Tricia explained: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry.
"I was also finding it increasingly difficult to find makeup that really worked on my older skin, and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin.
"As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it."