Latest news with #TriciaCusden
Daily Record
4 days ago
- Entertainment
- Daily Record
Woman created cosmetics line at 65 to empower older women
Tricia Cusden created her make up brand Look Fabulous Forever as she began finding it difficult to find makeup that worked on 'older skin' As women mature, many observe that their makeup no longer applies as it once did - and discovering products compatible with ageing skin can be a task. This led Tricia Cusden to take the initiative and establish her beauty brand Look Fabulous Forever, specifically catering to older women. Tricia launched the brand when she was 65. She points out that one common mistake ageing women make in their beauty regimen is choosing their eyeshadow. Look Fabulous Forever advises that for those noticing fine lines and wrinkles around the eyes, it's time to swap shimmering eyeshadows for matte formulas. To simplify the process of updating their makeup collection, the brand has introduced a range of user-friendly matte eyeshadows designed not only to complement each other but also to enhance the skin's appearance, The Mirror reports. With age, the skin produces less collagen and elastin, leading to visible signs of ageing around the eyes. Consequently, matte eyeshadow becomes more appealing as it applies smoothly without settling into fine lines or accentuating wrinkles with shimmer or glitter. Look Fabulous Forever recommends matte powder eyeshadow as the optimal choice since it doesn't move across your skin or accumulate into fine lines like cream-based products do. The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that effortlessly sweeps across fine lines without settling into creases. Tailored for those with hooded, droopy eyelids or a 'crepe paper' texture, its smooth matte formula promises even coverage and durability. Priced at £19 for individual shadows, customers can also opt for a trio palette featuring three complementary matte shades at £35. Each palette is a complete toolkit for application and a mirror. The palettes are presented in a refillable compact, allowing for easy replenishment once the initial set is used up. For guidance on selecting the perfect hues, Look Fabulous Forever offers a quick colour quiz to assist shoppers. Although the refillable compact set is a fresh addition to the market with few reviews, the original matte eyeshadow trios have garnered acclaim from hundreds of contented buyers, with both products containing the same high-quality eyeshadow. Customer Gillian shared her experience: "I ordered the green three-shade eye shadow palette and have been really pleased with this product. It goes on smoothly, is subtle, and stays put. The matte shadow is perfect on older skin. Another buyer, Felicity, said: "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection. I was tempted by the soft purples as a change from the more neutral shades. "I'm just thrilled with the results. These soft purples really make my hazel eyes pop and I've had compliments galore." Yet one customer expressed annoyance that certain shades ran out quicker than others, noting: "Absolutely love the eyeshadow palette but my only criticism is, the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours, which would be wonderful but would also help the environment." Regarding the refillable compacts, buyer Anne remarked: "A beautiful high quality compact. Love that it's refillable. Great addition to the range. Will look great when using. Can highly recommend." Similarly, Sandra, commented: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea." For alternative options, other sought-after neutral eyeshadow palettes include Urban Decay's Naked Basics 2 Palette, available on sale for £19.20, usually £24 at LookFantastic. This compact yet indispensable eyeshadow collection has six full-sized matte shades in cooler, neutral, taupe-inspired hues perfect for creating adaptable eye looks. Natasha Denona's Mini Eye Sculpt Palette (£24), has five skin-toned hues in a matte finish. It's designed to contour and enhance, with Natasha Denona's formulations celebrated for their pigment. For individuals still struggling with eyeshadow longevity, investing in an eye primer might prove beneficial for prepping the delicate eye area. Look Fabulous Forever's Smooth Out Eye Prime works to establish a flawlessly even, neutral canvas that prevents eyeshadow from settling into creases whilst maintaining vibrant colours throughout the day. Discussing her motivation behind creating the brand, founder Tricia explained: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. I was also finding it increasingly difficult to find makeup that really worked on my older skin and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin. "As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it."
North Wales Live
21-07-2025
- Lifestyle
- North Wales Live
The eyeshadow mistake older women keep making and how to avoid it
Many women find that as they age, their makeup no longer sits on their face as it once did and discovering products that complement mature skin can be a challenge. This was the motivation behind 65-year-old Tricia Cusden's decision to establish her beauty brand, Look Fabulous Forever, specifically designed for older women. According to Tricia, one of the common mistakes ageing women make in their beauty routine is with their choice of eyeshadow. Look Fabulous Forever advises that those noticing fine lines and wrinkles around their eyes should switch to matte eyeshadow formulas. To simplify the process of updating their makeup collection, the brand has introduced a range of easy-to-use matte eyeshadows. These not only pair well with each other but also enhance the appearance of the skin. As we grow older, our skin produces less collagen and elastin, leading to signs of ageing around the eyes. Matte eyeshadow becomes more appealing as it applies smoothly and doesn't settle into fine lines or highlight wrinkles with shimmer or glitter. Look Fabulous Forever recommends matte powder eyeshadow as the best option because it doesn't move across your skin or accumulate in fine lines, unlike cream-based products, according to the Mirror. The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that effortlessly sweeps over fine lines without settling into creases. Tailored for those with hooded, droopy eyelids or a 'crepe paper' texture, its smooth matte formula promises even coverage and durability, reportedly staying in place to facilitate easy application and extended wear. Individual shadows are priced at £19, but bargain hunters can snag a trio palette featuring three complementary matte shades for just £35. Each palette comes equipped with all the essentials for a complete makeup look, including a mirror for on-the-go touch-ups. The palettes are presented in a refillable compact, allowing beauty enthusiasts to purchase refills once their initial set runs out. For those uncertain about which colours to choose, Look Fabulous Forever offers a quick colour quiz to help make the perfect selection. Although the refillable compact set is a fresh addition to the range and thus has fewer reviews, the original matte eyeshadow trios have garnered acclaim from hundreds of content customers, with the eyeshadow quality remaining consistent across both products. Customer Gillian shared her satisfaction, commenting: "I ordered the green three shade eye shadow palette and have been pleased with this product. It goes on smoothly, it's subtle and stays put. The matte shadow is perfect on older skin." Felicity, a dedicated fan of Look Fabulous Forever's eyeshadows, shared her enthusiasm for the brand: "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection," and added, "The soft purples tempted me as a change from the more neutral shades. I'm just thrilled with the results. These soft purples make my hazel eyes pop, and I've had compliments galore." Yet, one customer expressed dissatisfaction due to the uneven usage rate of the shades in the palette, remarking: "Absolutely love the eyeshadow palette, but my only criticism is the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours, which would be wonderful but would also help the environment." In contrast another shopper, Anne, praised the new refillable compacts, stating: "A beautiful, high-quality compact. Love that it's refillable. Great addition to the range. It will look great when used. Can highly recommend." Reviewer Sandra also praised the compacts, adding: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea." For those interested in other options, the Urban Decay Naked Basics 2 Palette (£24, Look Fantastic) is a hit among neutral eyeshadow enthusiasts. This compact palette features six full-sized matte shadows in cool, neutral, and taupe hues, perfect for creating a variety of eye looks. Meanwhile, the Natasha Denona Mini Eye Sculpt Palette (£24, Sephora) features five skin-tone-inspired hues, designed to contour and enhance. Each shade boasts a matte finish, with Natasha Denona's formulations being celebrated for their exceptional colour intensity. For individuals who continue to struggle with eyeshadow longevity, explore an eye primer to prepare the skin before applying makeup. Look Fabulous Forever's Smooth Out Eye Prime aims to create a flawlessly even, neutral canvas that prevents your eyeshadow from settling into creases and maintains vibrant colours throughout the day. Discussing her motivation behind establishing the brand, founder Tricia explained: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. "I was also finding it increasingly difficult to find makeup that really worked on my older skin, and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin. "As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it."
Daily Mirror
19-07-2025
- Entertainment
- Daily Mirror
Older women are making the same eyeshadow mistake - here's how to fix it
Many makeup products on the market don't work as well with mature skin - but there's one beauty brand on a mission to ensure mature women are represented in the industry As women age, many notice that their makeup doesn't sit quite how it used to - but finding products that work with mature skin can be a challenge. That's why, at the age of 65, Tricia Cusden took matters into her own hands to found the beauty brand Look Fabulous Forever for older women. According to the founder, many mistakes that ageing women make with their beauty routine is with their eyeshadow. Look Fabulous Forever suggests that for those with fine lines and wrinkles appearing around the eyes, shimmer eyeshadow is out and matte formulas are in. And to make things even easier for those looking to revamp their makeup bag, the brand has launched some handy matte eyeshadows that will not only work well together, but will look flattering on the skin, too. As we age, the skin produces less collagen and elastin, causing signs of aging around the eyes. As such, matte eyeshadow becomes more flattering because it goes on more smoothly and doesn't sit in fine lines or emphasise wrinkles with shimmer or glitter. Look Fabulous Forever suggests that matte powder eyeshadow is best because it doesn't migrate across your skin or gather into fine lines as a cream does. The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that glides over fine lines and doesn't settle into creases. If your eyelids are hooded, droopy, or have a 'crepe paper' texture, the smooth matte formula is designed to give even coverage. It reportedly stays where you put it, making it easy to apply and ensuring it lasts longer. While the individual shadows cost £19 each, shoppers can pick up a handy trio palette of matte eyeshadow in three complementary shades for £35. The palettes contain everything beauty fans need to create a cohesive makeup look, including a mirror for easy application. They come in a refillable compact, too, so once the eyeshadow trio is finished, shoppers can buy a refill. And for those who need help deciding which shades will suit you best, Look Fabulous Forever even has a quick colour quiz that can help in deciding. The refillable compact set is a new launch and as a result reviews are limited, but hundreds of satisfied customers heaped praise on the original matte eyeshadow trios, where the actual eyeshadow in both products is identical. One shopper, Gillian, said: "I ordered the green three shade eye shadow palette and have been really pleased with this product. It goes on smoothly, it's subtle and stays put. The matte shadow is perfect on older skin." "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection,' said Felicity. 'I was tempted by the soft purples as a change from the more neutral shades. I'm just thrilled with the results. These soft purples really make my hazel eyes pop and I've had compliments galore.' However, one shopper was left frustrated that one shade runs out faster than the others, commenting: 'Absolutely love the eyeshadow palette but my only criticism is, the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours , which would be wonderful but would also help the environment.' As for the new refillable compacts, customer Anne said: "A beautiful high quality compact. Love that it's refillable. Great addition to the range. Will look great when using. Can highly recommend." Meanwhile, Sandra commented: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea." Elsewhere, some other popular neutral eyeshadow palettes include the Urban Decay Naked Basics 2 Palette, which is £24 at LookFantastic. The small yet essential eyeshadow palette features six full-sized matte eyeshadows in cooler, neutral, taupe-like tones for versatile eye looks. Coming in at the same price, the Natasha Denona Mini Eye Sculpt Palette offers five skin-tone inspired shades, designed to sculpt and define. All of the shades are matte, with Natasha Denona's formulas being revered for their pigment pay off. For those who still find that their eyeshadow doesn't last, it could be worth considering an eye primer to prep the skin for makeup. Look Fabulous Forever's Smooth Out Eye Prime aims to create a perfectly smooth, neutral base to prevent your eyeshadow from migrating into fine lines and keep colours fresh all day. Speaking on why she decided to launch the brand, founder Tricia said: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. I was also finding it increasingly difficult to find makeup that really worked on my older skin and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin. As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it.'
Daily Mail
01-05-2025
- Entertainment
- Daily Mail
The £19 blusher being called a game-changer for mature skin - shoppers say it 'lifts' the face and is 'perfect for older skin'
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - Published: Updated: Mature women are ditching powder blushers in favour of one cream blush that is 'perfect for older skin', and are reaping in the compliments. For a pop of healthy colour on mature complexions, scores have recommended the brand Look Fabulous Forever. A beauty line specifically for older women with a 'pro-age philosophy', the brand's £19 Real Radiance Blush is being hailed as a great makeup tip for mature skin types, and it could be the game-changing tip you need. Look Fabulous Forever Real Radiance Blush Helping to bring life and a youthful flush to the skin, the Look Fabulous Forever's cream-to-powder blusher has become a bestseller. It glides on smoothly as a cream and then dries as a powder for long-lasting colour. It's available in six flattering shades and is also available as part of a beautiful refillable compact set. £19 Shop Melting seamlessly into the skin, the Real Radiance Blush from Look Fabulous Forever has been touted as a great makeup tip for mature shoppers looking to liven up their complexion with a healthy flush. Makeup founder, Tricia Cusden, created the range of make-up and skincare specifically formulated, made for and attractive to older women. Enhancing beauty in older faces, this is a brand that will help you celebrate your age. And the cream blusher is a brand bestseller, with scores of happy users raving about the 'lift' it gives the skin. 'This is a very good stay put blusher,' wrote one thrilled shopper. 'I use Rosy Glow which really suits my fair colouring and gives me the 'lift' I need.' As we get older, our skin loses hydration and becomes more absorbent, which can cause makeup to settle into fine lines and make the skin appear dry and dehydrated. Swapping to a cream blusher can help to liven up the face with a healthy flush without enhancing the look of fine lines and also create definition by adding structure and depth to the cheeks. The £19 Real Radiance Blush could then be the under £20 beauty product that could make all the difference to your radiance. A perfect hybrid of cream to powder, the formula glides on smoothly as a cream and dries as a powder for lasting colour. And shoppers are seriously impressed. 'I must recommend the blusher to you, it is so nice to use,' confirmed another Look Fabulous Forever fan. 'Easy to blend and looks so natural, I had so many compliments about how well I looked. The blusher really lifted my colour and stayed all day.' For the best results, Look Fabulous Forever recommends swirling your fingertip in the blush compact, then gently dab the blush on the apples of your cheeks, bringing it slightly up and out towards your temples. You can also take a blusher brush and use light sweeping motions to blend into your skin for an airbrushed finish. 'So pleased to have found a blusher with such a good texture that stays put unlike so many that soon disappear' agreed another. 'I have been using Rosy Glow for a while now and would be lost without it.'
