The history of NFL schedule release videos
Read more about this season's schedule releases on Yahoo Sports.
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Video Transcript
The NFL schedule release has become the creative Super Bowl for NFL teams, with everyone trying to outdo each other in creativity and originality.
We've had video game spoofs, big budget TV show and movie recreations, celebrity cameos, and of course people on Broadway in Nashville knowing nothing about football.
I.
But when did this creative arms race begin?
Well, it all started with cupcakes.
The first schedule release video was the 2016 Seahawks cupcake video, where they spoofed popular top-down cooking videos to bake cupcakes for all their matchups.
It was this simple video that kicked off the trend of original creative schedule releases, and now every team does something, although some go a bit more all out than others.
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