49 Beauty Products That Work So Well, Reviewers Called Them 'Wizardry,' 'Sorcery' Or Just Plain 'Magic'

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15-03-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Including the vitamin C serum one reviewer called "magic in a bottle" and said "It's a good product when you buy a second bottle before you finish the first one out of fear."
1. O'Keeffe's Lip Repair, a lip sleeping mask from the brand behind the cult-favorite Working Hand and Healthy Feet creams — and just like those borderline miraculous products, reviewers say this balm will heal and repair dry, cracking, chapped lips like no other product has.
Promising review: "When I travel, my lips get so chapped! It's painful. I found this product when I searched for something for extremely chapped lips. I've used other O'Keeffe's products so I trusted the brand. I used this as directed in the morning and before bed and my lips healed up faster than ever. Also, on the next trip I went on, I took it with me and used it daily. My lips stayed healthy and didn't get chapped at all. This stuff is magic and I won't go anywhere without it now." — Anna C. Adams
Get it from Amazon for $9.23.
2. Stila's Stay All Day liquid eyeliner with a smudge-free felt tip that makes creating the perfect cat eye simpler than ever with a long-lasting formula that doesn't bleed, crack, or budge (as the name suggests) alllllll day.
www.instagram.com, www.amazon.com
Promising review:"HG eyeliner of all time! Cannot live without this eyeliner. I don't know what wizardry is involved in making this eyeliner — it lasts forever and doesn't smudge. One pen will last months! I will never be without this liner!" — Leeyee
Promising review: "This eyeliner is MAGIC. I thought that I couldn't do liquid eyeliner until I bought this, and it CHANGED MY LIFE. I wear it daily and get constant compliments on my wings, and whenever that happens, I tell them it's Stila. I recommend it to everybody I know. I've tried several other liquid liners, including Nyx and Fenty, but this one is the best. Dark, easy to control, doesn't bleed." — Amazon Customer
Get it from Amazon for $24 (available in 14 colors).
3. Gold Bond's firming neck and chest cream — it's not only your face that deserves a skincare routine! This is formulated with salicylic acid for chemically exfoliating that delicate skin (without harsh scrubbing) plus glycerine and aloe for plenty of hydration. Reviewers are surprised at the results they get but note that it does take time. So don't forget to take a before photo, and get to slathering!
Promising review: "Absolute sorcery. I have sagging skin at the jawline from weight loss. This stuff has absolutely helped! I'm really impressed. Has smoothed out the crepe paper look. Try it!" — S. Livingston
Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It's not only soothing, but it also feels like it's really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It's become a must-have in my skincare routine." — JAcosta
Get it from Amazon for $11.97 (also available in a two-pack).
4. Mielle's (TikTok-famous) Rosemary Mint strengthening oil reviewers swear by to nourish their scalps, strengthening and promoting hair growth at the root. It's formulated with biotin, moisturizing oils like jojoba, plus rosemary and mint oils, which can help stimulate the scalp.
According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Promising review: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there's not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" — Claire Blanchard
Promising review: "I hardly write reviews.. but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I've been using it only once a week.. just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this.. hats off!!" — Dee
Get it from Amazon for $9.33.
5. Laneige's Neo Blurring Powder if you're looking for a mattifying option that still leaves your skin ~radiant~. This K-beauty innovation sets makeup, absorbs oil, and blurs and smooths the appearance of skin so your makeup looks flawless all day...no magic wand required. And btw, the packaging is magic, too — there's silicone mesh across the top for easy application without a powdery mess.
Amazon
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "Pure magic. This stuff blurs and conceals fine lines like I have never seen. Also stops me from being shiny and oily, but keeps skin glowy." — Tia C
Get it from Amazon for $25.
6. Biodance Bio-Collagen Real Deep Mask you can wear overnight for a serious boost of hydration, firming, and brightening — even reducing the appearance of pores and fine lines. Reviewers say they noticed a difference in just one use *and* that people stopped to compliment their skin! Btw, once you wake up and see where the mask has become transparent, you'll know the serum is absorbed — how cool is that?
Promising review:"Magic in a box. This is a thicker, jelly-like mask (not those paper-thin ones that are soaked in serum). It comes in two separate pieces, upper and lower half, which makes it more customizable in terms of fitting your face. I was a little skeptical at first like how could this really be that different than other sheet masks? But the first time I used it, the next day I noticed the deep wrinkle in my forehead was so much smoother! About a week after using it the first time, I also had someone tell me I looked refreshed and well-rested. I immediately bought more 😂 There doesn't seem to be a smell/scent to it, and it comes in a pack of 4" — michelsl
Promising review: "Y'all I am 60 and these collagen overnight masks are amazing. Photo was taken after the second use with almost a week between treatments. Is my skin not….dare I say…..'Dewey'??? On a scale of 'Throw it in the Fire and Burn it to the Ground' to 'What is This Sorcery', this mask gets the WiTS rating. Will definitely continue to use! Win-win." — MyReviewPosts
Get four from Amazon for $19.
7. CeraVe Retinol Serum that lives up to the CeraVe name and uses *encapsulated* retinol to reduce the appearance of scars and pores without flaking or redness. If you haven't gotten into retinoids yet or are worried about irritating your skin, this gentle but effective serum is a great option — and reviewers say they like it better than other more expensive options (like Murad's Retinol Serum, which retails for $92).
www.amazon.com
And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin.
Promising review: "This product is magic in bottle!!! I have been struggling to find a good skin care routine that will remove my acne scars and remove dark spots on my face. I will forever buy this product! I've only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream and they have been amazing as well! CeraVe is the best! Don't think twice about this product just buy it!!!" — mallory brook bravo
Get it from Amazon for $18.68.
8. Or prescription-strength (but not prescription-priced) Differin Retinoid gel, because it's a true classic for a reason. It is designed to promote and "normalize" skin cell turnover, which can help clear existing breakouts, combat inflammation, and prevent the actual production of acne in the future. And since retinol increases collagen, it can help with fine lines and wrinkles as well!
Promising review:"Look I don't know what kind of magical potion is in this little bottle but I've used it approximately four times in the past week and my skin is GLOWING. My pores are suddenly nonexistent and my blackheads have shrunk. This stuff is amazing. Also it's really moisturizing and not as irritating as other retinoids I have used in the past. The bottle is smaller than I was expecting but it is worth every penny. Great stuff. 11/10." — Demi
Promising review: "This stuff actually works. I work in a spa and I've tried dozens of different products that cost five times the price to try to clear up my acne prone skin and NOTHING has worked as well as differin gel. One of my aeathetician coworkers recommended it to me and dang if she wasn't right. It will dry out your skin pretty badly so make sure you have and use a good moisturizer but my skin cleared up in less than two weeks and I'm still amazed." — Rin Wisell
Get it from Amazon for $11.82.
9. Bio-Oil Multi-Use Skincare Oil, the sworn favorite of thousands of people to moisturize skin, help reduce the appearance of scars, prevent and reduce the apperaance of stretch marks, and even out skin tone, thanks to the moisturizing blend of oils and vitamins A and E.
Reviewers say it sinks into skin easily and never ever leaves a greasy residue.
Promising review:"What kind of sorcery is this? I used this for the first time last night on some recent acne scars, and I'm in utter shock. They look like they've been healing for weeks.... this stuff must be made of pixie dust or something. It's way too good to be true. From now on, I will be putting this all over my skin before bed every night! I don't even care if it means washing my sheets more often — SO WORTH IT!" — Julia Richardson
Get it from Amazon for $8.95.
10. Cosrx's snail mucin repairing essence that may seem like it would give you the ick, but is totally worth adding to your routine. No snail-like results here: Just pat it in the evening, and you'll be appreciating the moisture boost right away. Reviewers say it helps with acne, inflammation, peeling, fine lines, and even eczema!
www.amazon.com
I loooove this essence for whenever I need an added boost of hydration. It absorbs into the skin beautifully!
Promising review: "Game changer. I don't know what kind of sorcery this is but it has literally changed my skin!! First time I used it, my skin felt tighter and more balanced. A week later 2x a day, my skin is so much brighter. Better texture and even coloring. Pores seem tighter. Not a single pimple since. It looks so healthy. Whatever magic this is, it works better than any expensive designer skin lab crap that I've tried." — Np
Get it from Amazon for $18.99.
11. Sol de Janeiro Brazilian Bum Bum Cream, a cult-favorite body cream you're going to want to slather all over your body, thanks to the deep hydration (cupuaçu butter, coconut oil, and açai oil!) and temporary skin-tightening (caffeine!) it provides, plus a fragrance with notes of salted caramel and vanilla that reviewers L O V E.
Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "This stuff is magic, I've tried a lot of products and this one works the best out of everything I've tried. I love the scent, sol de jeneiro makes a body spray of it and I get lots of compliments every time I wear it." — Stephanie Hooper
Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." — Michelle Brown
Get a 2.5-ounce jar from Amazon for $24 (also available in an 8-ounce size for $48).
And if (when) you do fall in love with the scent, they make tons of other products, including a fragrance!
12. A set of Lilac St. false lash segments that last for up to *10 days*. Just apply the mascara-like glue to the underside of your lashes and attach the segments wherever you'd like additional length and volume — behold! You've got natural-looking lash extensions for MUCH less.
I've worn these lashes, and tbh I'm never going back to strip lashes again! These look much more natural, are easy to apply, and don't budge until removed!
Promising review: "At home lash magic! I've been wearing this brand for a year now, I don't know what I did before. They are perfection, I use their extra strength lash glue and I can easily get 10-14 days out of a set. I also use sizes 10mm-16mm for a beautiful natural look and I get so many compliments. OFTEN people think I get professional lash extensions!!! If they ever went out of business I'd be so lost without them!! Just do it already treat yourself. Ps Give yourself so time to adjust to this method before deciding if you like it. Watch some videos to figure out how to put them on. It's worth it I promise." — Stephanie R.
Get the original lashes from Amazon for $12.95 (available in lengths from 10mm–16mm), and get the lash glue for $16 (available in black and clear). You can also get a starter kit (including 10mm and 12mm lashes, glue, and applicator) for $38.
Lilac St. is woman- and AAPI-owned btw!
13. My all-time desert island holy grail, CeraVe's Skin Renewing night cream, which delivers on hydration and softness and protects your skin's natural barrier — I won't use an expensive night cream again. There's a reason people can't stop talking about CeraVe on TikTok!
It has new packaging just FYI if it looks different when you order it — I just make sure my order is sold by + shipped by Amazon! This is my all time fave, never-be-without night cream, and I always make sure to keep at least one extra jar on hand, because it's sometimes sold out! Like many reviewers, I use it every single night too!
Promising review: "CeraVe Skin Renewing Night Cream is my skincare savior! I use it every night and wake up to a dewy, plump complexion that's like magic. It's my secret weapon for fighting fine lines, wrinkles, and keeping my skin hydrated and barrier-strong. As someone with sensitive skin, this dreamy overnight moisturizer is an absolute game changer!" — Brooke
Promising review:"I've been using the same cream for over seven years. Every other cream would break me out, not moisturize my skin enough, or just make me too oily. I got this because I've been breaking out and I've been trying to find something to calm my skin down. The first night I used this my skin improved!! Redness/bumps reduced, my skin was soft. I have very sensitive, oily, acne prone skin and this did not irritate my face at all. I wake up and my skin is soooo soft. My skin texture has drastically changed in just a week. My makeup applies so smooth and my pores even look better. My new go-to!" — Melody
Get it from Amazon for $16.47.
14. Londontown's illuminating nail concealer, a sheer but buildable formula that cancels out yellowing or staining, leaving healthy-looking, glowing nails and a little flush of color, which you can also layer for that glazed nail look that's so on trend!
www.amazon.com, Amazon
Promising review:"See the photo for proof! This is one coat, slapped on, no basecoat. And my nails are on the yellow side with a fair amount of ridges. It goes on easy, dries fast, covers imperfections, and hides ridges. Two coats looks like I went to a salon. Lasts weeks, and I am tough on polish. This is the pink, I am going to try the other colors. This polish is worth every penny and now I can go to meetings and look put together despite my habit of pulling weeds bare handed :)" — CarissaKJ
Get it from Amazon for $20 (available in five shades).
Londontown is a woman-owned, family-run business btw!
15. A hydrocolloid nose patch (from pimple patch fan-fave brand Mighty Patch) that targets your whole nose all at once, absorbing gunk and oil from multiple pimples and pores all at once and trapping it so you can toss it right in the trash. Say goodbye to those damaging adhesive nose strips once and for all!
www.amazon.com, Amazon
Promising review: "Sorcery! Wow, I don't know how these things work but they are incredible. I have been fighting congested nose pores my entire life, with varying success. This is the first time everything just came out. No scrubbing, harsh chemicals and poking. I am in love!" — IHateCleaning
Get 10 patches from Amazon for $16.55. You can also shop the original Mighty Patch pimple patches from Amazon for $12.99.
16. An automatic makeup brush cleaner with a textured silicone bowl to really get those foundation- and eyeshadow-caked brushes cleaner than ever — without a lot of elbow grease on your part. Just squirt in some makeup brush shampoo (I recommend the EcoTools one!) and water, plug 'er in, press the button, and away the bowl spins, scrubbing your brushes clean while you simply hold them in place!
www.amazon.com, www.amazon.com
Check out the brush cleaner in action on TikTok.
Promising review: " This is a must!!! I absolutely love it. It cleans all make up brushes pretty good. I added few drops of baby shampoo & hot water… it's amazing how this little magic bowl washes all the dirt away! I strongly recommend it! Get it girl!" — Mariela
Promising review: "I used to wash my brushes by hand. It took forever because I have nearly 200 makeup brushes. This brush cleaner is a game changer. To use, put some water and a very little dish soap in it, turn it on, and put your brush in. The cleaner has nubs that scrub your brush. I quickly rinse the soap out under running water. My brushes are so much cleaner now. The task is relaxing instead of a chore." — TaleSpinner
Get it from Amazon for $21.99 (available in three colors).
17. A bottle of professional-grade callus-removing gel that can dissolve that pesky, hard dead skin in just a few minutes — for real, don't leave it on for more than that. Then just rinse, sand with a pumice stone or rasp, and enjoy those silky-smooth feet! If you love Baby Foot but hate waiting, this is a great option.
www.amazon.com
Promising review:"Best product I've ever got from Amazon. This thing is really what everyone said it is: MAGIC. I cannot believe after one use the results of my callouses just years and years of pain shaved down without any surgical treatment! WOW! I seriously have no words if I can give this product 1Mil stars I would. If you're someone who's had horrible calloused feet for years PLEASE BUY THIS!" — jess
Get it from Amazon for $9.99 (also available in a two-pack).
18. An ergonomically designed detangling brush with cone-shaped bristles that separate tangles by pulling them apart sideways, not tugging them down. Reviewers say it's a miracle worker for everything from thick, coily hair to the finest strands!
www.amazon.com, www.amazon.com
Promising review: ALL I HAVE TO SAY IS OOOOMMMMGGG!!! I was skeptical at first, but given the reviews I figured I'd give it a try. I'm African American and have curly, kinky, coils... in between the realm of type 3/4 idk to be honest. All I know, is that when I went to detangle my fro after a long day, this brush easily slid through. I had to double take! I didn't have to pretangle with a wide tooth comb I just dove right in. My hair is THICK! After each stroke I kept looking at the brush like, 'what type of sorcery is this!? And to top it off ZERO BREAKAGE!!! Buy this brush!!!!!" — Amazon Customer
Get it from Amazon for $9.99 (available in 10 colors).
19. A satin pillowcase to help maintain hair and skin health even as you sleep, reducing pesky frizz and breakage when compared with regular cotton or other fiber pillowcases — that means longer-lasting blowouts and less damage in the long run. Why spend the money on pricey brands like Slip and Blissy?
Amazon
This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!
Promsing review: "I was skeptical that these wouldn't work as well as silk pillowcase because the price was so low. But, game changer, seriously. Not sure what kind of sorcery in built into this, but it stays cool all night, my hair hasn't been a wreck when I wake up. Get this!" — Susie F.
Promising review: "I bought these cases to match a new sheet set. I previously had bought much more expensive brands to match other sheets but I love the Bedsure brand of products and wanted to try these out. Arguably, they're softer than my more expensive ones! They did arrive very wrinkled but a quick wash and dry and they're shiny and wrinkle free. I like the envelope closure a lot more than competing brands zip closure. Highly recommend!" — Hannah Watkins
Get a set of two from Amazon for $6.98+ (available in standard, queen, kind, and body pillow sizes and 37 colors).
20. Embryolisse Lait-Crème Concentré, a fan-favorite French moisturizer that you could stock up on during your next trip to Paris...or just order straight from Amazon. (It's a verified seller!) Reviewers and makeup artists alike swear by this for a super-hydrating base under cosmetics (and bonus: it smells really good too).
Amazon
Promising review: "I dunno what kind of sorcery this is, but it's a godsend. I have combination skin that tends to lean towards dry, and it's incredibly moisturizing — I've been using this product for nearly two years now, and as long as I use it regularly I do not have any flaking. It's also helped with some of my wrinkles and with the crinkling on my eyelids! It's non-greasy and has a pleasantly floral scent that is not perfume-y, overpowering, or lingering. I can attest that it's helped with signs of aging in combination with my use of facial serums and sunscreen. AND it does not irritate my extremely sensitive and extremely Irish skin one bit, which is honestly a miracle. It's costly, but a tiny bit goes a long way. One tube lasts me several months! MAGIC." — Kay
Get the full size from Amazon for $29 (also available in a mini, one-ounce size for $17).
21. An exfoliating mitten so you can scrub off dead skin cells and reveal softer, smoother skin during your Everything Showers. Just lather up and (gently!) massage your skin — reviewers say this is great for preventing ingrown hairs, helping reduce KP, and using before applying fake tan!
www.amazon.com
Several reviewers say they just throw theirs right in the washing machine to clean it! They also make a smaller one designed for the bikini area and a long, narrow back scrubber for hard-to-reach areas.
Promising review:"MAGIC. HOLY CRAP, I LOVE THIS MIT! This cleared up 80% of the 'chicken skin' I have INSTANTLY after one use. Also, it took off way more dead skin than any scrub I've ever used. I never write reviews, so I had to when I got this and loved it." — Cheyanne
Get it from Amazon for $10.99+ (available with one or two mittens).
22. Or an exfoliating First Aid Beauty Bump eraser body scrub reviewers with KP (aka keratosis pilaris) swear by to get rid of those tiny red bumps, without slathering on any additional creams or products — just use in the shower instead of your regular soap.
www.amazon.com
It contains 10% glycolic and lactic acids, and has tiny pumice exfoliants to buff away dead skin for smooooooooooth arms.
Promising review: " The first aid beauty bump eraser is truly magic. I have had tiny, dry-skin bumps on my arms and thighs since I was a child and have never been able to get rid of them. I have tried so many scrubs and moisturizers that failed. I came across this product and its now on my subscribe and save list. There are TONS of exfoliants in the scrub so it's super effective. Skin feels so soft after using it because it gets ALL of the dry and dead skin cells completely off. I have bought this for friends as a gift and would highly recommend it to anyone." — Doug Kohlenstein
Get it from Amazon for $29.95.
23. L'Occitane's fast-absorbing shea butter hand cream, because if you have dry, cracked hands or just hate the feeling of papery hands post-washing when you're on the go, you need this lil' guy in your bag. And there's no overly greasy feeling after, either!
Amazon
Promising review: "Magic! If I could give this hand cream 1,000 stars, I would. Winter is AWFUL on my hands. They're constantly dry, cracking, scaly and sometimes they bleed. I bought the L'Occitane on a whim after reading about hand creams for dry skin. When I say I've tried just about all of them I mean it. I've tried Working Hands, Corn Huskers lotion, Aquaphor and other drugstore lotions, and none of them worked as fast or as remarkably as this one. $30 is a steep price for a hand cream, but that's about how much I've spent on other lotions combined, so really, it's a win-win situation for me. I definitely plan on keeping this on hand (pun intended) throughout the year. I will most definitely be repurchasing this when I run out and possibly getting a smaller one to keep in my purse so I don't lose the large one. If you're on the fence about buying it, buy it!" — Shannan
Get it from Amazon: small one-ounce tubes for $13 each or larger five-ounce tubes for $32 each.
24. L'Oreal True Match Lumi Glotion, a glycerin-infused illuminator you can mix in with moisturizer or foundation, wear as a base under makeup, *or* apply as a highlight or bronzer for a natural looking (and not glittery) glow.
Reviewers say it's similar to the Drunk Elephant bronzing drops!
Promising review: "Magic! I am blown away by how good this product is. I really didn't expect much from it, to be honest. It covers like a BB cream and has a pretty dewy finish. I originally got it to put under makeup as a moisturizer/glowy finish, but I just wear it alone mostly because it looks so nice. For reference, I wore Dr Jarts BB cream before, so not a heavy foundation. I find it similar to that coverage but a fraction of the cost." — Britt
Promising review: "I've been using this product for seven months and I 've been complimented almost weekly about how I get my skin to look so dewy and glowy. I use this all over with a good coverage foundation and I've never felt/looked so sunkissed. Such an amazing product for a killer price!" — Natalie
Get it from Amazon for $12.08 (available in four shades).
25. A nongreasy eye cream designed to help deflate your under eye bags, hydrate your delicate skin, reduce the appearance of fine lines and wrinkles, and brighten your under eyes, thanks to a blend of aloe, rosehip seed oil, and vitamins C & E.
Promising review: "I am so in love with this eye cream! Seriously, this stuff is amazing!!! I have used it for five days and already the difference is noticeable. I got 2 hours of sleep last night and still I look well rested. That, is nothing short of magic...like created by woodland fairies. The puffiness is gone the discoloration is almost completely gone. I'm okay with my laugh lines, I've earned every one of them, and I've grown kind of attached to them. I love who I am but I hate always looking like I still need sleep. This cream is worth the money and I will be putting this in automatic reorder as soon as I figure how long it will take to go through a bottle. You use so little that I'm having trouble predicting how long it will take me to go through a bottle. Buy it and love it or don't and miss out...it's your call." — Cassandra
Get a 1.7-ounce bottle from Amazon for $23.74 (available in four sizes).
26. Glow Recipe Niacinamide Dew Drops, because they are alllllll over TikTok for a reason. They work instantly aaaand over time to boost your skin's brightness (without any glitter). Use a couple drops before your makeup as a primer, alone as a serum, or as a last step for a dewy finish to ~show off your glow~.
Glow Recipe
Promising review:"I never believed the hype about this, but I was looking at my face midday and was like, it looks pretty nice! ?? And then I remembered I used my sample and put this on after SPF and before a light foundation. No other changes to my routine, just this...not sure what the sorcery is but I will be buying a bottle!" — PQuist
Promising review: "Dewy magic! I just bought this on a whim and absolutely freaked out when I tried it. It's gorgeous! The drops are now my favorite part of my makeup routine. They give my skin a fresh, glowing (yes, dewy!) look and it doesn't go on slimy or greasy. Easy to touch up when needed and smells amazing. Definitely repurchasing!" — Alexlc26
Get it from Amazon or from Sephora for $35 (also available in mini and value sizes).
27. Kosas's Revealer Concealer — a super popular and splurge-worthy pick thanks to its skincare benefits (hello caffeine, hyaluronic acid, and peptides) and brightening, buildable coverage, so you can spot conceal on no-makeup days or use as part of a full face of makeup.
Kosas
This is my current favorite concealer (after swearing by the Nars Radiant Creamy one) — I have major dark circles under my eyes due to allergies and need a really brightening and buildable concealer that doesn't crease or cake. This is the ticket!
Promising review:"Never buying anything else! Magic! Creamy is the perfect word for this product. the color is just perfect. goes on so smooth and luscious. totally lightweight - doesn't look or feel like I'm wearing makeup. but also great coverage of blemishes. love... never buying anything else!" — cassietheburr
Get it from Sephora for $30 (available in 38 shades).
28. Urban Decay's All Nighter setting spray, which is a fan-favorite for a reason. It's lightweight and buildable, so you can spray it on as you apply your makeup look, and will help keep your makeup from budging all day and all night — even up to 16 hours!
Amazon
Mist 3-5 times in an X and then T formation for full coverage. You can also spray on your brush or sponge before applying!
Promising review: " Idk why I put off trying this for so long because it's made me a lifelong buyer now. I can get sweaty, I can wear a mask, I can do pretty much anything now without having to worry about my makeup losing its smoothness or having to retouch it. This shizz doesn't budge! I really like the temperature control aspect too — if I get hot while curling my hair now, I don't have to worry about my makeup melting or my face getting oily looking. It's like some sort of magic!" — Asmodahlia
Promising review: " I first learned about this product at a wedding I was coordinating. After an hour and a half outdoor ceremony in the July midwestern heat and humidity I saw one of the bridesmaids at the reception. Her makeup looked perfect. I asked her if she had redone her makeup and she said she hadn't touched it since before the wedding. What is this great sorcery? I inquired. I was introduced to this great product and ordered it right away." — Sheila Mc
Get it from Amazon for $36 (also available in a travel size).
29. TruSkin vitamin C serum is formulated with hyaluronic acid (to provide a boost of hydration), soothing aloe vera, and vitamin E (in addition to the namesake vitamin C) — a combo designed to brighten and smooth your skin for your glowiest glow yet. And money-saving alert: reviewers say it's comparable to the SkinCeuticals CE Ferulic serum (which costs $182 for the full-size btw!).
www.amazon.com
When it comes to vitamin C, this formulation is on the stronger side, so you should do a patch test before using! And make sure you use SPF after (tbh as you should every morning)! Though the bottle looks small, reviewers say it'll last you several months with daily use.
Promising review:"Obsessed. Magic in a bottle pretty much. It's amazing how this very fair-priced product is genuinely effective almost overnight. Have you ever had a product that you applied and took a nap and woke up and you could genuinely see the difference? no, without a doubt, THIS IS IT? Yeah this one is it. I wash my skin and apply it on fresh skin then give it a few seconds to seep in then apply a moisturizer on top. It's a good product when you buy a second bottle before you finish the first one out of fear haha!" — Anna Vuitton
Promising review: "I should have started using this years ago! I'm in my mid-30s, and I've tried everything, including much more expensive brands, Korean skincare, Japanese skincare, etc., but I've always had breakouts and problems with texture. This is by far the best vitamin C product I've tried. I've tried multiple vitamin C serums in the past, but they always broke me out or had a slimy or gritty texture. This serum has a smooth texture, soaks in quickly, does not pill with other products, and has noticeably cleared up my skin." — Amazon Customer
Get it from Amazon for $21.41.
30. E.l.f. Poreless Putty primer, which is infused with squalene to hydrate, smooth over skin for a seamless finish, and hold onto makeup for all-day staying power. You mayyyy have seen this all over TikTok, and the reviews back up the hype!
www.amazon.com
Promising review:"This is magic cream. My face looks so fresh all day. It blurs the lines and age spots just enough so I don't look like my foundation is caked on. I usually have to powder or blot my face during the day and I haven't had to ever since I started using this a month ago. My face stays flawless all day. If only they could make eye makeup that holds up that well." — Should I buy this
Get it from Amazon for $10.
31. Or if you prefer gripping-style primers like Milk Hydro Grip (which reviewers say this is similar to!), E.l.f.'s Power Grip, which is formulated with hyaluronic acid to plump the appearance of skin and designed to *hug* to your makeup for all-day wear. And it's fragrance-free!
Amazon, www.amazon.com
Promising reviews: "ELF primer? More like ELF-tastic primer! This stuff is pure magic – my makeup stays on alllllllllllll day. It's lightweight, it's affordable, and it's my new go-to. Seriously, 10/10 would recommend for a flawless face that can take on anything!" — Olivia Z.
Get it from Amazon for $10 (available in two styles).
32. Bioderma micellar water, a perfect addition to your double cleansing routine — it removes allllll your makeup and excess oil without harsh scrubbing or irritating sensitive skin. Now you'll know you've actually removed your sunscreen and makeup before bed — without having to use those aggressive makeup wipes.
www.instagram.com
I use this micellar water to take off my makeup before cleansing! Everything comes off beautifully and it doesn't feel greasy at all = a double win in my book.
Promising review:"A huge goal of mine is to be more gentle with my face, especially around my eyes. I have a habit of being way too rough around my eye area, especially when I use makeup remover wipes. This product is amazing! I have very sensitive skin and it didnt bother me or my eyes at all. It's so mild and soft, but extremely effective. Alot of makeup removers leave behind makeup still. This one takes absolutely everything off, and there is no need to scrub or be rough. It's like magic honestly. It's the only thing I've tried that gets all of my mascara off. I've heard amazing things about this product and I'm so happy I finally bought it. I wish I would've bought the bigger size bottle! This is the best makeup remover I have ever used. And I've tried alot of them. I'm really into makeup, and skincare is becoming more of a top priority for me. Using this product is my very first step in my nightly face routine now. I didnt expect it to be this good! Five stars well earned!" — Kristy Von
Get the 16.7-ounce size from Amazon for $19.99 (available in five sizes).
33. Or Anua Heartleaf Pore Control Cleansing Oil, a K-beauty cleanser you can use as step one of your double cleanse. Just apply to dry skin and gently massage, then emulsify with water to dissolve makeup and sunscreen and remove sebum and the day's grime, leaving your skin refreshed but not stripped. Reviewers *swear* by it for helping reduce blackheads and sebaceous filaments, too!
www.amazon.com, www.amazon.com
As with all skincare products, if you're acne-prone YMMV, depending on the cause of your acne.
Promising review: "This product is incredible. After one use, I noticed a difference. I am so impressed with it. I don't know what kind of sorcery this is, but I am happy it exists. If you've been buying products to get rid of blackheads and nothing is working, this will make you very happy." — A
Promising review: "I can't live without this cleansing oil; it's magic in a bottle. this is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! it also helps the milia/filaments under my eyes! LOVE ITTTTT WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT" — Sarah Coleman
Get it from Amazon for $17.69.
34. Or! For a balm option, Juno & Co.'s Clean 10 cleansing balm, a non-irritating makeup remover formulated with Japanese pearl barley to help brighten skin as it cleanses. Just scoop out a pea-sized amount (it comes with a lil' spatula!) and massage into your skin — it'll become a luxurious oil and gently dissolve allllll the makeup, SPF, dirt, oil, and more, leaving no residue behind *and* not overly stripping skin of moisture.
www.amazon.com, Amazon
Use on its own or pair with Juno & Co's reusable makeup remover pad ($5.99)!
Promising review: "Sorcery! This stuff is straight magic! I use false lashes and this stuff takes every kind of glue I use off with ease! Literally just rubbed the tiniest bit on and wiped it off. It takes off my black glue liner and my falscara lash bond so much more gently than anything I've tried so far without breaking the bank, and left my skin feeling soft and moisturized! WORTH IT! I won't use anything else again!" — Michelle
Promising review: "I actually have a subscription for this product. Use it every night to cleanse the day off. I have sensitive skin and have to be careful with products. It doesn't leave skin feeling greasy." — Kindle Customer
Get it from Amazon for $14.99.
35. A TikTok-famous flat-top oval brush that has tightly-packed, but super-soft fibers to seamlessly blend your products, from foundation to concealer, for an airbrushed finish.
www.amazon.com, Amazon
This one works with liquids, powders, and creams, and is beloved by over 25,000 5-star reviewers.
Promising review: "What kind of magic is this?! I am seriously astounded by this. I've been using different sponges for my foundation for years, bouncing it along forever to get my foundation blended. This did it SO quickly and beautifully and I didn't have to use nearly as much foundation!" — blw81180
Get it from Amazon for $8.99 (available in 13 colors).
36. A bottle of CND SolarOil, a nail and cuticle oil to help your nails grow and grow (no peeling!), and keep your cuticles nourished and soft, no matter how much hand sanitizer you're using. Just massage in the jojoba oil and vitamin E infused formula daily.
www.amazon.com
Promising review: "This stuff is magic. I am not kidding you; this is my first Amazon review ever. Just a few weeks ago, my nails were brittle and pealing, I always had my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you're thinking about buying this… buy it!" — Jocelyn Nackley
Get it from Amazon for $9.90+ (available in three sizes).
37. A 2-in-1 Kiss eyeliner that's actually *also* false eyelash glue, so you can get out the door in way less time — just line with the easy-to-draw felt tip, let the glue get tacky, and stick those falsies on!
www.amazon.com
If you're looking for falsies, people *love* (I'm sure you've seen them on TikTok) the Ardell wispies — you can get them from Amazon for $9.05. Some people cut them apart for that ~individual~ look.
Some reviewers mention reviewing the liner is a little difficult, but many reviewers agree using micellar water or a cleansing balm works!
Promising review: "What sorcery is this?! After years of trying to put on falsies, I gave up and opted for waterproof mascaras and eyelash growth serums. Of course, the mascaras and serums only did so much. Then the stars aligned and I came across this eyeliner glue magic from the heavens! IT WORKS, FRIENDS! I apply two coats and BAM, these babies stay on all day. I've worn lashes from Eyelure, KISS and House of Lashes — all of them stayed put for over 12 hours and they looked flawless. I even drove down the highway with the windows open and they didn't budge! I use a make-up remover balm from Good Molecules to remove my eye makeup, and it gently removes the lash glue leaving the lashes ready for another day. I'm about to stock up on these before prices go up!! Both the black and clear work great." — KareBear
Get the liner from Amazon for $8.97 (also available in black).
38. Skin-lifting, pore-tightening Skin1004 face masks with results that reviewers swear by — not to mention the fact that using them is weirdly fun? The mask tightens as it dries on your face, giving you the titular "zombie" effect (just like...or better than...the more expensive Hanacure).
www.amazon.com
Just wait 15 minutes and rinse to reveal your glowiest glow yet, thanks to the albumin (aka egg white) and aloe formula.
Promising review:"I was gifted the Hanacure masks and loved them, but they're just way too pricey. I heard SO many wonderful things about the Skin 1004 zombie mask, and at about $2.50 a pop, why not?! Let me tell you, this mask is just straight-up magic. I didn't notice any changes to my skin immediately, but a few hours later, when I looked in the mirror, I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? don't get me wrong, the Hanacure mask is amazing and magical too, but it's expensive and impossible to maintain the twice-weekly mask schedule recommended. T his Zombie mask is every bit as magical with better results, in my opinion. And it's super funny. A lot of the reviews mention a bad smell, which I was worried about, but I didn't notice a smell, and I'm so sensitive to smell I can't use scented lotions, lip balms, etc. Bottom line, this is better than Hanacure both price and results wise." — Dana Dane
Get them from Amazon for $17.90.
39. NYX Brow Glue, an extreme hold eyebrow gel (up to 16 hours!) to keep your brow hairs in place alllll day long, especially if you like that "laminated" look. Reviewers agree the hold is great, the formula doesn't flake off, and that it also washes off easily!
www.amazon.com
Promising review: "I have thick eyebrows to the point where i have to trim them every few weeks. They don't stay in place and blow around in the wind. This is literally magic. It works so perfectly. I recommend this so much!" — Douglas Meade
Promising review: "Magic in a bottle. Man, I hope NYX never discontinues this product because it is LIFE. CHANGING. My makeup routine is not the same without it. It lasts forever and does the job perfectly." — Daniella C
Get it from Amazon for $9.90 (available in clear, plus four tinted shades).
40. Radha rosehip oil to not only soften skin and lock in moisture (just like other oils), but also help reduce redness and breakouts, thanks to the rich blend of vitamins A, C, and E, fatty acids and anti-inflammatory antioxidants.
www.amazon.com
You can learn more about the skincare benefits of rosehip oil at the Cleveland Clinic.
Promising review: "Real life sorcery!!! Saw this on a BuzzFeed article about products people swear will change your skin. Figured I could risk $15 on a product. And holy cannoli I am so glad I did. Within 2 days (2 DAYS!!!) of using this on my face I saw a difference. I have extremely sensitive, easily irritated skin. As a result, I generally have redness on my cheeks and nose all of the time. I also have a tendency to get cystic acne bumps that take weeks to dissipate. NOT ANYMORE!! Those bad boys vanish within a couple days and are nowhere near as painful and visible. The redness is gone, my pores are smaller, there are no little bumps of uneven sin, my skin tone is even, and my face and neck are astonishingly soft. Like, watch out baby butts, there's a new standard for softness around here. And the natural glow it provides? Remarkable! I use a nickel sized amount on my face and neck at night. And 3-4 drops of my face in the morning before I put on makeup. It absorbs easily, doesn't make me feel greasy, and is quite possibly as close to a magic potion as I have found. I've even got my boyfriend using it and his eczema is the best it has been in years. If you're in doubt, don't be, BUY THIS." — Emily
Get it from Amazon for $14.95.
41. Essence's Lash Princess mascara, which over *200,000* 5-star reviewers swear by for dramatic length and volume *without* clumps, thanks to the flake- and gob-free formula and cone-shaped brush.
www.amazon.com
Promising review:"Literally thee best mascara I've used in my life!! I don't know what wizardry the wand has but I swear it gives me lashes that aren't even there. Please don't ever stop manufacturing this product!! Amazing!!" — jamie
Promising review:"Essence's Lash Princess False Lash Effect Mascara is my new secret weapon for lashes that rival a fairy tale! With just a few swipes, it transforms my lashes into majestic wonders, so full and luscious they could have their own kingdom. No need for a fairy godmother when you have this magic wand – it gives my lashes the royal treatment without the need for false lashes. Truly a mascara fit for a lash royalty!" — Jennifer Binneboese
Get it from Amazon for $4.99+ (also available in a three-pack).
42. Elizabeth Mott's cult favorite Thank Me Later eyeshadow primer to keep your favorite eye makeup look on lock all day AND all night — *no* creasing. That's right, you will NOT have to reapply before your evening plans.
www.amazon.com
Promising review: "I've struggled for years with very hooded lids and oily at that. Needless to say my mascara always smudges and by the time I look in the mirror at the end of a work day I'm embarrassed at how I've been talking to people. NOT WITH THIS! This is the end-all-be-all of eye primers for me. Works amazing and great price point! Hey I even did yard work in 86 degree weather for 3 hours sweating profusely and my eye makeup didn't budge!!!!!! What?!?! Wizardry!!" — Jim
Get it from Amazon for $14.65 (their face primers are also available in the same listing).
43. Vanicream, a sensitive skin-friendly moisturizer free of common irritants (and fragrance free!) reviewers love to use on their face *and* body. The included pump dispenser is great for easy application, and avoiding contamination the jar. Plus it has the seal of acceptance from the National Eczema Association!
www.amazon.com
Promising review:"My son has eczema and sensitive skin. We had tried a lot of different moisturizer and didn't work out for him. Then our doctor suggested us to try Vanicream, it works like magic! You can actually feel the moisture for the skin, like an extra protection on his skin. And my son's eczema gets better too! We have been using this moisturizer ever since." — Kylie
Get it from Amazon for $13.56.
44. SoCozy curl conditioning spray, which was designed with kiddos' curls in mind, but works for reviewers of all ages! This leave-in conditioner moisturizes and helps improve curl definition and elasticity with just a few quick spritzes, which is great for impatient kids *and* grownups with limited time.
www.amazon.com, www.amazon.com
Check out a TikTok of the SoCozy Curl Spray in action. Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts! And btw, SoCozy also makes a reviewer-loved detangling spray.
Promising review: "I feel like I have tried every product in the market for detangling curly hair on my 2-year-old daughter. This is the BEST purchase and product ever!! I spray to detangle after a bath at night and then re-spray the next morning before school after getting dressed. It reworks its magic the second time around, and she arrives home with her hair so bouncy, and the curls are so tame!!" — BK
Promising review:"Alright, folks, gather 'round for the comedy show starring the Leave-In Hair Detangler for Curly Hair! And just to clarify, I'm not being bribed to say this – this is an unpaid review So picture this: my hair, usually a nest of rebellious curls, meets this detangler, and it's like they're at a peace conference. No more morning showdowns, no more tangled drama. It's like the hair angels sprinkled magic dust on my locks. I don't know what's in this stuff, but I suspect it's a mix of wizardry and unicorn tears. I mean, it makes combing through my curly jungle a breeze – a hair-raising experience in all the right ways! Now, I've tried some wild hair products in my time, but this one? It's the real deal, folks. If you've got curly chaos up top, give this detangler a spin. It'll turn your daily hair routine into a comedy show with a happy ending – no bad hair days here! 💁‍♀️🪄"— SKrebs
Get it from Amazon for $8.39 (also available in multipacks).
45. E.l.f. Camo liquid blush if you're a fan of Saie's Dew blushes or Rare Beauty's liquid blushes — this has a similar doe-foot applicator. E.l.f.'s liquid blush is newer but already beloved by reviewers for its bendability and level of pigment!
Amazon
Promising review: "Imagine sweeping on a blush that feels like a little whisper of color, just enough to give your cheeks that perfect, healthy glow. That's what you get with the elf blush. The formula is silky smooth, blends like a dream, and it sits on your skin so naturally, it's like a second skin. Whether you're going for a natural daytime look or amping it up for a night out, this blush has got your back. It's like a little magic in a compact, and it won't break the bank either. Plus, it's kind to our furry friends! Honestly, it's a total game-changer in your makeup routine! 🌟" —A llyana
Get it from Amazon for $7 (available in 12 shades).
46. A bottle of Elizavecca Hair Treatment for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair, is what I'm saying. Some reviewers say it's even BETTER than Olaplex, which is over three times the price!
www.amazon.com, www.amazon.com
Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like. And btw, This is the same brand that makes the Milky Piggy Carbonated Bubble Clay Mask so many people swear by (and it looks damn cool).
Promising review:"What is this wizardry? So this isn't a large tube of the product but I quickly found out that you do not need as much as I thought for a mask. This also does not have a smell or if it does it is very lightly fragranced. As soon as I let my hair down in the shower after using this mask, it was like I had soaked my hair in fabric softener. It is SO SOFT! After my hair had dried it feels like silk. This is amazing. 10 out of 10 and buying again when I run out." — DanglyAnkles
Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile. I had recently used a product in my hair that had so much alcohol in it that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I had never seen anyone with my hair type use it. Boy, was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." — Therese-Claire
Get it from Amazon for $7.64.
47. The Revlon One-Step Hot Air Brush (now with an upgraded motor) with a unique oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots without having to juggle a brush and blow-dryer. One reviewer says it takes less time to dry than their Dry Bar Brush!
www.amazon.com
Btw while some reviewers with curl types 4a–c like the oval brush, if you're looking for something to blow out tighter curls or coils, try the Revlon One-Step *paddle* brush, which is designed with curlier hair in mind! You can get it from Amazon for $28.70.
Promising review: " This is some kind of sorcery... There's no other explanation. I stopped straightening my hair (2c/3a/3b, very thick and coarse) several years ago because it was just too much trouble. I've NEVER been able to straighten with a brush and blow dryer, only with a flat iron — and it took two hours. This magical appliance did the job in 26 minutes. AND it didn't leave my hair super flat, so that I would then have to curl it. My hair has volume (even at the roots!) and movement and it's soft and shiny. I would recommend using a heat protectant, and watching a couple of youtube videos if you're not familiar with straightening with a brush and blow dryer. But this thing is absolutely amazing and I am thrilled with the results. Unless it breaks tomorrow, it was well worth the price and I highly recommend it!" — Stephanie Cunningham
Get it from Amazon for $33.58+ at Amazon (available in five colors).
48. A Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Just spritz it on whenever your skin needs a little de-stressing, and it'll help soothe inflammation, tone down redness, and strengthen your skin's barrier.
www.amazon.com, www.amazon.com
BTW, people also love this for helping heal piercings.
Promising review: " What is this sorcery? Okay, so I'm not gonna lie. I thought all of the before and after pics were fake, but I was desperate so I bought this stuff anyway. I had been dealing with an irritation bump for almost three months that I couldn't get rid of, so I did some research and tried a variety of home remedies, none of which worked. Then I stumbled upon the Briotech spray and saw the before and after pictures and wanted soooo badly to believe them. I also didn't want to get my hopes up, so I wrote them off as fake. I bought this stuff anyway (again, I was desperate) and I'm SO glad I did. I bought it on Sept. 5th and my bump (which was huge and awful) was completely gone on Sept. 25th. I'm still in shock that it worked, but i'm so happy it did. Buy this! Stick with it and I promise you won't regret it!" — iamericadelaney
Get an 8-ounce bottle from Amazon for $16.49 (available in four sizes and in packs of two and four).
49. I Dew Care's dry shampoo powder, which comes packaged in an easy-to-apply, perfect-for-travel powder puff applicator you just tap-tap-tap onto your hair. Just massage the ultra-fine powder into your roots (it's formulated with black ginseng and biotin btw!), and it'll quickly absorb excess oil, leaving you with volumized and refreshed-looking hair.
Amazon, www.amazon.com
Promising review: "I almost want to gatekeep. By far THE best dry shampoo I've ever used — not sure how this sorcery works, but I'm obsessed!" — Robertson
Promising review: "I originally bought this for a month-long trip to Australia (that began with 5 days of camping without much time to stop by a store). I wanted something small and non aerosol (because, travel), and hate applying powder by hand and didn't want to bring an application brush. The application sponge is great, and the powder itself is also magic. I was a DAILY hair washer most of my teenage and adult life, but now I can go an entire WEEK with this stuff (and other mindful habits like night braids). I really love it."— Bre
Get it from Amazon for $18 (available in seven shades).