2027 Women's World Cup to remain free-to-air for fans after BBC and ITV agree rights
The 2025 European Championship has also been shown across these two platforms, drawing ITV's highest viewing numbers of the year as the peak audience for England's semi-final win against Italy hit 10.2 million across all devices.
BBC and ITV will share the coverage of group-stage and knockout games — splitting them equally — but will both show the final, after covering the previous edition of the tournament together as well.
'Extending our partnership with FIFA alongside ITV ensures that the drama and spectacle of the Women's World Cup remains free-to-air,' said BBC director of sport Alex Kay-Jelski in a statement on their website. 'BBC Sport has been a longstanding champion of women's football, helping to elevate the game to where it is today – a sport experiencing unprecedented growth in popularity and reach across BBC Sport platforms.'
England lost to Spain in the 2023 World Cup final, but will get the chance to beat the reigning world champions in the Euros final on Sunday as the national teams face each other again.
'It's vital we ensure tournaments like the FIFA Women's World Cup 2027 remains free-to-air for generations of football fans to enjoy, with support of the game at an all time high,' said ITV director of sport Niall Sloane in the same statement.
The tournament will be shown in the United States on Netflix, who beat Fox in the bidding process and will also show the 2031 edition of the tournament.
The agreement comes on the same day that Tour de France cycling coverage will stop being free-to-air in the UK after four decades as Warner Bros Discovery gain exclusive rights to the race.
The 2025 Euros final between England and Spain kicks off at 5pm on Sunday.
This article originally appeared in The Athletic.
England, Women's Soccer, Women's Euros, Women's World Cup
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