Dr. Martens Taps for Amperity Customer Data Strategy

Martechvibe

05-03-2025

The AI-powered customer data cloud will enable personalised experiences across all touchpoints while maintaining robust privacy compliance.
Amperity, an AI-powered customer data cloud, announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognise and engage customers consistently across all channels, driving significant performance improvements.
'At Dr. Martens, we're not just selling iconic boots, shoes, and sandals; we're elevating retail experiences that exceed expectations,' said Lynn Ritson, Global Digital Director at Dr. Martens. 'Selecting Amperity demonstrates our commitment to enhancing customer engagement with AI-powered personalisation. Initial results show we can better serve our customers across all touchpoints while driving business growth.'
This transformation comes at a pivotal time as the digital industry adapts to evolving privacy regulations and the approaching end of third-party cookies. Through this partnership, Dr. Martens will leverage Amperity's AI-powered identity resolution and insights platform to scale their data maturity across key global markets while ensuring privacy compliance.
'Dr. Martens' partnership with Amperity marks a significant milestone in their digital transformation journey,' said Matthew Biboud-Lubeck, General Manager at Amperity.
'In today's evolving digital landscape, their proactive approach to enhancing customer engagement through our AI-powered customer data cloud will enable personalised experiences across all touchpoints while maintaining robust privacy compliance. This collaboration exemplifies how leading brands are using AI-driven solutions to build deeper customer relationships and drive sustainable growth.'
The Martechvibe team works with a staff of in-house writers and industry experts.
View More Amperitycustomer dataDr. Martens
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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