5 Ways AI-Powered Creatives Are Stealing All The Best Clients

Forbes

23-06-2025

5 ways AI-powered creatives are stealing all the best clients
Every creative industry is splitting into two camps right now. Those using AI to get more done, and those complaining that AI will ruin everything. The complainers are losing clients to the adapters, and the gap gets bigger every day.
I've watched this pattern before. When social media arrived, agencies that jumped on it thrived while others disappeared. When I ran my social media agency, we saw traditional PR firms lose clients to faster competitors who understood the new tools. The same shift is happening with AI, but it's happening faster.
The creatives who move fast will own their industries. They're getting results that seemed impossible six months ago. But the window to get ahead won't stay open much longer.
Creatives using AI will replace those who complain about it
The complaints are everywhere. "AI will steal our jobs." "Real creativity comes from humans." "This is the death of art." Know what the smartest creatives are doing while everyone else moans? Booking clients. They're cranking out work in days that used to take weeks. And they're charging premium rates for it.
This resistance mirrors what happened when photographers refused to switch from film to digital. They spent years explaining why digital could never match film's quality. Today, you'd struggle to find a professional photographer still shooting exclusively on film. The complainers didn't protect their industry. They made themselves irrelevant while others seized the opportunity.
How AI-using creatives are already winning
The bar for creative output has never been higher. Clients expect more concepts, faster turnarounds, and endless revisions. AI-powered creatives meet these demands while their competitors burn out. They use AI to generate initial concepts, explore variations, and handle repetitive tasks, leaving more time for the human touches that make work exceptional.
Pick one repetitive task that eats your time. Headlines. Mood boards. First drafts. Whatever. Use AI for that one thing this week. Watch what happens when you have actual time to think. Then pick another task. Give your creativity the AI tools it deserves, win more clients in half the effort.
Every hour AI saves on busywork is an hour you can spend with clients, collaborators, or exploring new inspiration. Designers who've adopted AI spend less time resizing graphics and more time understanding client psychology. Writers spend less time on first drafts and crafting perfect hooks.
List every task you did last week. Circle the ones a smart intern could handle. Those are your AI tasks. Delegate them immediately. Take that time back and do something only you can do. Build relationships. Create something wild.
When you stop spending hours in execution, you can focus on strategy. AI-savvy creatives move from production roles to creative direction faster than ever. They solve bigger problems because they're not stuck formatting documents or searching for stock photos.
You're the creative strategist. AI is your production team. You set the vision. You make the big calls. You own the client relationship. Let the machines handle the heavy lifting while you do the thinking that attracts your dream clients. Get even more familiar with their problem, or just spend more time hanging out.
One designer can now run projects that used to require a team. One writer can maintain their voice across an entire content ecosystem. They stay true to their style. They become omnipresent across all channels, putting themselves in front of thousands of their ideal clients. Plus, you can handle more clients and grasp projects with a bigger scope.
Document your creative process and style guidelines. Feed these to AI tools to maintain consistency across projects. You become the creative director of your own scaled operation, ensuring quality while multiplying output.
With AI handling routine tasks, creatives tackle challenges they never had time for before. Brand strategists reimagine entire industries. Designers solve user experience problems instead of just making things pretty. Writers create narratives that change minds instead of just filling word counts.
Ask yourself what problems you'd solve with unlimited creative resources. Work backwards from that vision. Use AI to handle execution while you focus on solutions that matter. Win bigger clients. Handle bigger projects.
Don't get left behind in the creative AI revolution
The window for early adoption is closing. Right now, AI tools are accessible and affordable. Early adopters are building insurmountable advantages. In two years, catching up will be exponentially harder.
Your choice is simple. Learn now while it's easy. Or explain later why you didn't. The revolution already started. The future belongs to creatives who multiply their talents with technology, not those who hide from it.