Shoppers race to bag £22.50 Sainsbury's summer dress – mums and daughters both want it, and it's so flattering
SHOPPERS are in a frenzy trying to bag a flattering summer dress in Sainsbury's that's so versatile both mums and daughters want it.
Tu Clothing is the supermarket's in-house fashion label and is beloved by fashion fans for its on-trend buys at affordable prices.
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So if you want to look stylish on a budget, then this bargain frock is the one for you.
Shoppers have hailed the blue and white Sainsbury's dress as the perfect "day to night" transition piece that looks good dressed up or down.
And they've begged supermarket bosses to bring it out in more colours.
The Blue Striped Poplin Combined Dress comes in sizes six to 24 and is priced at £22.50.
It features a white ribbed vest top with a blue and white striped poplin midaxi skirt.
Describing it on the website, the Sainsbury's team say: "An easy-to-wear option for summer outings and warmer days, our midaxi dress comes in a combined style.
"Featuring a sleeveless, ribbed bodice in white, and a blue striped poplin skirt layer."
But it's completely sold out online, so you'll need to be quick to nab it in your nearest store.
And it has already racked up five-star reviews from impressed fashion fans.
One gushed: "Really pleased with this dress. So comfortable to wear. Great length and it has pockets."
I'm 5'3 and a size 10 - Tesco is killing it with their summer co-ords, my haul was amazing & I got 25% off everything too
A second wrote: "Perfect for summer days and evenings! Great fit, flattering - wish there were more colour ways."
"Really nice material not seen through on the skirt part and fits well true to size", chimed in a third.
A fourth said: "I bought this a couple of weeks ago and my daughter liked it so much I bought her one too!
"The poplin striped skirt has handy pockets , which is always a bonus!! I love the design as you can hide your legs and enhance your figure because of the elasticated waist .
"Can be worn with flats, trainers or a heel. I love the modern design!! It was a real bargain and very happy with the quality."
A fifth added: "Bought this a couple of weeks ago and have worn on holiday. Very comfortable, flattering and can be a casual outfit or dressed up a little. The pockets are a great addition too."
Meanwhile, a sixth cried: "Stop! My bank can't take anymore and the lady behind the argos counter knows me by name with all my click and collects."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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