
EWB participates in IMEX Frankfurt 2025
Exhibition World Bahrain (EWB) wrapped up its participation at IMEX Frankfurt 2025, held from 20 to 22 May in Frankfurt, Germany.
As one of the leading international exhibitions for the meetings, incentives, conferences and exhibitions (MICE) industry, IMEX Frankfurt 2025 brought together thousands of professionals and suppliers from across the globe.
Representing EWB at the event were Alan Pryor, General Manager; Huda Al Shamlan, Director of Marketing, Communications and Partnerships; and Bjorn Hufkie, Director of Business Development. Bahrain Tourism and Exhibitions Authority (BTEA) representatives also took part in the event.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Biz Bahrain
2 days ago
- Biz Bahrain
Juthoor Summit achieves milestone success, strengthens Bahraini-Emirati AI partnership
Juthoor (Roots) Summit, the New Gen AI Summit, concluded Exhibition World Bahrain in the presence of Dr. Ramzan bin Abdulla Al Noaimi, Minister of Information, along with distinguished figures from the Kingdom of Bahrain, the United Arab Emirates, and other GCC countries. The summit was widely praised by participants and observers alike for its exceptional success in terms of organisation, content, and impact. The summit marked a significant milestone in advancing Gulf cooperation in the fields of technology and innovation. It underscored the spirit of partnership between Bahrain and the UAE in artificial intelligence, entrepreneurship, education, media, and future-oriented professions, further establishing Bahrain as a leading regional platform for shaping the future and embracing technological advancement. Specialised Sessions and Key Themes The summit featured a series of specialised sessions and in-depth discussions covering a range of topics, including artificial intelligence in decision-making, digital media, smart education, tech entrepreneurship, cyber fraud, and career transformation. University students and researchers presented innovative research projects, highlighting practical applications of artificial intelligence in health, technology, and education, thereby opening new horizons for the next generation of innovators. Notable Institutional Participation The summit attracted broad institutional participation from local, regional, and international official, academic, and technological entities, including the Ministry of Interior, Ministry of Finance, Royal Police Academy, Gulf University, Arab Open University, the Shaikh Nasser Centre for AI Research and Development, and AlMabarrah AlKhalifia Foundation. There was also active engagement from Emirati, regional, and international organisations, such as the Emirates Scholar Research Center, One Podcast, Al Ayam newspaper, EuroTimes, Daily Euro Times – Washington, Crestnux (specialists in tech solutions), Trivox Digital Media, as well as data analytics and information companies including Brieflex, Infoflix, and Africalix. An Interactive Knowledge Platform and Practical Recommendations Participants expressed highly positive impressions of the summit, commending the scientific depth and professionalism of the discussions, which reflected the region's readiness to enter the digital era with confidence and competence. They emphasised the importance of sustaining 'Juthoor' as an interactive knowledge platform that contributes to shaping a renewed Arab technological awareness, fosters a culture of innovation among future generations, and bridges the gap between people and technology, as well as between traditional values and rapid progress. Attendees stressed that the summit serves as a cultural bridge, enhancing Gulf integration and providing a dynamic space for open scientific dialogue and collaboration among thought leaders and decision-makers, all in pursuit of a sustainable, knowledge-driven future. From Bahrain to Washington: Juthoor Goes Global Reflecting the summit's growing international dimension, it was announced that the next edition of 'Juthoor' will be held in Washington, D.C., elevating the summit to a new level of global influence and extending its roots from Bahrain to the heart of the world, carrying a message of knowledge, integration, and empowerment of the Arab individual in the digital age. Towards Youth and Research Initiatives in Artificial Intelligence At the conclusion of the summit, a number of key recommendations were issued, foremost among them the launch of specialised training and research initiatives in artificial intelligence and future professions, targeting youth and entrepreneurs in the region. These initiatives will be developed in collaboration with regional and international partners, supporting the Arab digital transformation agenda and empowering Arab individuals to play an active role in shaping the future of technology, rather than merely adapting to it. BNA(R)


Trade Arabia
04-06-2025
- Trade Arabia
Nofa Riyadh, a Radisson Collection Resort makes two key appointments
Radisson Hotel Group has appointed Daaliah Meyer as the Cluster Director of Marketing & Communications for Nofa Riyadh, A Radisson Collection Resort, and Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter. It has also welcomed Ibrahim Tabet as the new Executive Chef of Nofa Riyadh, a Radisson Collection Resort. Meyer began her career in Cape Town, launching her own marketing agency that handled everything from photoshoot styling to full-scale digital campaigns for local fashion and food brands. Her entrepreneurial grit and ability to scale creative solutions quickly led her into the corporate space — joining regional tech brand The Entertainer, where she rose through the ranks from Social Media Manager to KSA Market Lead in under two years. There, she led market expansions, launched high-performing campaigns, and built the company's first fully Saudi creative team. Now at the Radisson Hotel Group, Meyer is driven by a desire to blend global standards with authentic local storytelling. Her vision for Nofa Riyadh is to position it as Saudi Arabia's most iconic luxury resort — where safari adventures meet five-star sophistication. Simultaneously, she aims to solidify Radisson Blu Diplomatic Quarter as the premier address for business travel in Riyadh. 'I'm driven by the challenge of turning underutilised potential into iconic destinations,' says Meyer. 'Marketing is more than campaigns—it's about capturing hearts, empowering teams, and creating brands people feel. I'm all in.' Anna-Marie Dowling, General Manager of Nofa Riyadh, a Radisson Collection Resort, added: 'Daaliah brings a rare mix of entrepreneurial edge and strategic vision. As two female leaders working to shape the future of Saudi hospitality, I'm incredibly excited about the impact we'll create together.' Her appointment marks another step forward in Radisson Hotel Group's commitment to empowering women in leadership and fostering innovative, guest-centric hospitality across the region. New Executive Chef With over 18 years of experience in some of the region's most prestigious kitchens, Tabet's culinary journey has spanned Four Seasons Damascus, The Ritz-Carlton KSA, Art Rotana Bahrain, and JW Marriott Riyadh. His reputation was solidified at The Ritz-Carlton, where he launched the first Saudi Heritage Dessert Tasting Menu, an initiative that not only celebrated local ingredients but also significantly boosted dessert sales. His most recent leadership role with FAS Hospitality marked his evolution into a strategic culinary leader, spearheading the transformation of underperforming outlets, negotiating farm-direct supply chains, and introducing sustainable innovations like zero-waste iftars. Now at the helm of Nofa Riyadh's culinary operations, Chef Tabet oversees all dining experiences across the resort, from destination restaurants and banqueting to in-villa dining and the resort's homegrown farm. More than just an operational lead, he sees his role as a curator of stories, each dish a narrative shaped by local soil, seasonal rhythms, and global inspiration. 'I chose to lead Nofa's kitchens because this is a place where the land tells a story, and I want every dish we serve to honour that. Real luxury doesn't arrive by truck; it's grown here, raised here, and brought to life on the plate,' he says.


Trade Arabia
01-06-2025
- Trade Arabia
Exhibition World Bahrain targets geo-cloning as catalyst for global growth
As the global MICE and Business Events industries rapidly evolve, Exhibition World Bahrain (EWB) is embracing geo-cloning — a strategy that replicates successful event brands in new geographic markets — as a key pillar of its growth and global positioning. This forward-thinking approach enables EWB to attract high-profile, large-scale events while strengthening Bahrain's reputation as a dynamic, world-class destination for business tourism, EWB said. By combining innovation, strategic partnerships, and deep insight into international event trends, EWB is redefining its role on the global stage and ensuring long-term relevance in a highly competitive landscape. "Among the most transformative strategies we are actively pursuing is geo-cloning, a model that offers significant potential to enhance EWB's international profile and position the Kingdom of Bahrain as a preferred destination for high-impact, large-scale events," said Sara Ahmed Buhiji, CEO of BTEA and Chairman of EWB. The Geo-Cloning Strategy Rather than starting from scratch, geo-cloning involves adapting proven event formats to new audiences and regional dynamics — respecting cultural context while leveraging existing brand equity. At EWB, geo-cloning is not a simple duplication exercise; it is a targeted, data-informed initiative that supports Bahrain's broader economic ambitions under Economic Vision 2030. By identifying high-potential events from mature MICE markets and localising them for the Gulf region, we are accelerating market penetration while ensuring relevance and long-term value, she said. "Collaboration is central to this process. We work closely with global organisers, sector specialists, and industry associations toco-create event models tailored to the needs of regional audiences and aligned with our strategic goals," Buhiji said. Building a Roadmap for Strategic Growth "Our Business Development team is focused on identifying exclusive and commercially viable opportunities for our partners. Through geo-cloning, we are curating a roadmap that supports the introduction of new international events in sectors critical to Bahrain's national development goals—such as healthcare, sustainability, energy, artificial intelligence, tourism, food and beverage, and fintech," Buhiji said. To strengthen this strategy, EWB is also pursuing and working with industry leaders and global event organisers to co-create opportunities backed by attractive incentive programmes. This collaborative approach enhances value for event organisers while targeting a steady pipeline of international content that resonates with diverse audiences. From Bahrain to Frankfurt EWB's participation in globally recognised MICE and Business Events platforms such as IMEX Frankfurt, ATM Dubai, and IBTM Barcelona, allows it to engage directly with key decision-makers, promote EWB's distinctive value proposition, and identify event formats with high geo-cloning potential, she said. "These engagements are key to identifying opportunities and generating productive conversations that materialise into tangible business. Another key element is our active engagement and partnership with leading international MICE associations such as UFI, ICCA, AIPC and others, that enables us to stay attuned to global trends and contribute meaningfully to Bahrain's international positioning in the sector." A Broader Economic Impact The benefits of geo-cloning extend well beyond venue bookings. Each resulting event catalyses activity across local economies — benefiting hotel operators, airlines, retailers, and F&B providers. This ripple effect reinforces the business events sector's role as a key economic enabler and supports national efforts to drive sustainable employment and private sector growth. Every successful replication of a global event enhances Bahrain's credibility as a MICE destination and strengthens its role as a regional hub for collaboration and innovation. Shaping the Future of MICE and Business Events At its core, geo-cloning is not merely a business development tactic — it reflects a broader philosophy of innovation, adaptability, and strategic foresight. "At Exhibition World Bahrain, we remain committed to delivering exceptional experiences for our partners and stakeholders by continuously pushing the boundaries of what is possible in event hosting and management," said Buhiji.