Flagship Westfield Good Festival Returns this May
Major sustainability event Good Festival is returning to Westfield London (16-18 May) and Westfield Stratford City (23-25 May) with a programme of free workshops, masterclasses, and eco-conscious experiences.
In partnership with resale platform Depop, the events are created 'to inspire and empower visitors to embrace sustainable choices across fashion, beauty, and lifestyle'.
The centrepiece to this year's festival is the 'Style to Sell Studio', an exclusive activation at Westfield London, designed to 'upskill' visitors to become experts in turning their pre-loved fashion into profit.
It invites visitors to bring up to five items of clothing or accessories they no longer wear to learn how to restyle by a team of expert stylists led by fashion sustainability advocate and former fashion editor, Bay Garnett.
A professional photographer will also be on hand to direct sellers on how to capture high-quality images against carefully curated backdrops. Photos will be optimised for resale platforms like Depop.
Alongside the Studio, the Westfield Good Festival also offers a host of activities 'to educate and inspire', including Depop Marketplace; Creative Workshops & Masterclasses; repairs specialist SOJO Alterations & Repairs; and Refill & Reimagine with beauty retailer Kiehl's
Katie Wyle, director of Shopping Centre Management, Northern Europe at malls operator Unibail-Rodamco-Westfield, said: 'Our How We Shop Research reveals the Eco-Fluency trend with 57% of Gen Z and millennials planning to dedicate the majority of their clothing spend to pre-loved items in the near future and two in five consumers calling for high street brands to offer second-hand alongside new collections.
'This year, our partnership with Depop brings the vibrant energy of digital resale culture into the physical space, whilst our Style to Sell Studio offers opportunities for shared learning and a more conscious, empowered community.'
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