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Rover to acquire Australia-based pet sitting marketplace Mad Paws

Rover to acquire Australia-based pet sitting marketplace Mad Paws

Geek Wire22-07-2025
(Rover Image)
Seattle-based Rover is set to acquire Mad Paws, a pet-sitting company that describes itself as Australia's leading online pet ecosystem.
The deal is valued at about $40 million, according to a press release.
Mad Paws facilitated more than 400,000 transactions in 2024 and has more than 300,00 active pet parents on its platform. The Sydney-based company, which went public in 2021 and will continue to operate as a standalone brand, has more than 300 employees.
Rover intends to acquire Mad Paws' online marketplace business but not its e-commerce division.
Rover bills itself as the world's largest network of pet sitters and dog walkers. The company was acquired by Blackstone last year in a $2.3 billion private equity deal.
'This transaction marks a pivotal moment for Rover's international growth and underscores our global leadership in the pet care space,' Rover CEO Brent Turner said in a statement.
Rover has previously focused on expansion throughout North America and Europe, including the acquisitions of European companies Cat In A Flat (2024) and Gudog (2025).
Turner was recently appointed CEO, replacing co-founder Aaron Easterly.
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