Hyland appoints Nanette Lazina to lead global partner strategy
Lazina brings over two decades of experience in the enterprise software industry and will focus on leading the development and growth of Hyland's global partner ecosystem. Her appointment comes during a period in which Hyland aims to accelerate its growth through collaboration with its partner community.
In her newly created role, Lazina will be responsible for redefining Hyland's global partner programme strategy to align with broader company objectives. This will include the strategic execution and optimisation of Hyland's partner community worldwide.
Prior to joining Hyland, Lazina spent nearly 20 years at SAP in North America. At SAP, she led strategic partnerships that aimed to drive revenue growth and deliver value to customers. She most recently served as Chief Partner Officer, overseeing teams through transitions in cloud migration and the adoption of AI-powered go-to-market strategies. Before this, she was tasked with building and managing high-performing enterprise software sales teams and driving revenue through strategic alliances.
Leadership perspectives
Steve Baird, Chief Revenue Officer at Hyland, commented on the significance of Lazina's appointment. "Nanette's exceptional track record in forging strategic partnerships that deliver transformative customer value positions Hyland to unlock unprecedented global opportunities. Her visionary approach to building partner communities that accelerate innovation and expand our reach will empower us to deliver even greater solutions to customers worldwide while driving explosive growth in new markets."
Lazina has expressed enthusiasm for her new position and for the direction Hyland is taking with its growing partner ecosystem. "I'm excited to join Hyland at a pivotal time of global momentum. This is an opportunity to harness the strength of an already thriving partner community and take it to the next level. Together, we'll deepen our collaborations, amplify our collective success and deliver even greater impact to customers around the world."
Role focus
In leading the Global Channels and OEMs initiatives, Lazina is expected to concentrate on strengthening Hyland's channel relationships and optimising the processes that contribute to collective partner success. Her leadership will play a role in aligning Hyland's global partner strategy with the company's objective of reaching new markets and enhancing solutions delivered to customers.
Lazina is noted for her skill in curating partner success and ensuring lasting value for customers through strategic collaboration, a focus she plans to bring to her new role.
Industry background
Hyland is known for its content, process and application intelligence solutions, and works with a large number of organisations, including some of the largest global companies. The company's strategy involves working closely with partners to deliver and support these solutions across various markets and sectors.
Lazina's extensive background with SAP in partner-led growth and transformation is expected to support Hyland's ambitions in developing partner-driven expansion and responding to industry changes, particularly as it relates to cloud and artificial intelligence adoption.
Her appointment is regarded internally as a positive step in solidifying Hyland's ambitions for broader international engagement and channel-driven business models.
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