South Korea celebrates the transformative power of 'Squid Game'

The Star

a day ago

The third and final season of Netflix's Squid Game broke viewership records on the streaming platform following its release on June 27, marking a fitting close for what has arguably been the most successful South Korean TV series in history.
Although reviews have been mixed, Season 3 recorded more than 60 million views in the first three days and topped leaderboards in all 93 countries, making it Netflix's biggest launch to date.
Squid Game has been transformative for South Korea, with much of the domestic reaction focused not on plot but on the prestige it has brought to the country.
In Seoul, fans celebrated with a parade to commemorate the show's end, shutting down major roads to make way for a marching band and parade floats of characters from the show.
In one section of the procession, a phalanx of the show's masked guards, dressed in their trademark pink uniforms, carried neon-lit versions of the coffins that appear on the show to carry away the losers of the survival game.
They were joined by actors playing the contestants, who lurched along wearing expressions of exaggerated horror, as though the cruel stakes of the game had just been revealed to them.
Performers dressed as 'Squid Game' soldiers march in a parade through central Seoul, followed by a fan event with cast to celebrate the release of the third season of Netflix's hit series, in Seoul, South Korea, June 28, 2025. Photo: Reuters
At the fan event that capped off the evening, series creator Hwang Dong-hyuk thanked the show's viewers and shared the bittersweetness of it all being over.
"I gave my everything to this project, so the thought of it all ending does make me a bit sad," he said. "But at the same time, I lived with such a heavy weight on my shoulders for so long that it feels freeing to put that all down."
Despite the overnight global fame Squid Game brought him (it is Netflix's most-watched series of all time), Hwang has spoken extensively about the physical and mental toil of creating the show.
He unsuccessfully shopped the show around for a decade until Netflix picked up the first season in 2019, paying the director just "enough to put food on the table" – while claiming all of the show's intellectual property rights.
During production for the first season, which was released in 2021, Hwang lost several teeth from stress.
Performers dressed as the 'Squid Game' participants hold dalgona-themed balloons, before a parade through central Seoul, followed by a fan event with cast to celebrate the release of the third season of Netflix's hit series, in Seoul, South Korea, June 28, 2025. Photo: Reuters
A gateway into Korean content for many around the world, Squid Game show served to spotlight previously lesser-known aspects of South Korean culture, bringing inventions like dalgona coffee – made with a traditional Korean candy that was featured in the show – to places such as Los Angeles and New York.
The show also cleared a path for the global success of other South Korean series, accelerating a golden age of "Hallyu" (the Korean wave) that has boosted tourism and exports of food and cosmetics, as well as international interest in learning Korean.
But alongside its worldly successes, the show also provoked conversations about socioeconomic inequality in South Korean society, such as the prevalence of debt, which looms in the backstories of several characters.
A few years ago, President Lee Jae-myung, a longtime proponent of debt relief, said, " Squid Game reveals the grim realities of our society. A playground in which participants stake their lives in order to pay off their debt is more than competition – it is an arena in which you are fighting to survive."
In 2022, the show made history as the first non-English-language TV series and the first Korean series to win a Screen Actors Guild Award, taking home three in total.
It also won six Emmy Awards. That same year, the city of LA designated Sept 17 – the series' release date – as "Squid Game Day."
People use their phones as they watch a projection of the killer doll Young-hee from 'Squid Game', before a fan event with cast to celebrate the release of the third season of Netflix's hit series, in Seoul, South Korea, June 28, 2025. Photo: Reuters
Although Hwang has said in media interviews that he is done with the Squid Game franchise, the Season 3 finale – which features Cate Blanchett in a cameo as a recruiter for the games that are the show's namesake – has revived rumours that filmmaker David Fincher may pick it up for an English-language spin-off in the future.
While saying he had initially written a more conventional happy ending, Hwang has described Squid Game 's final season as a sobering last stroke to its unsparing portrait of cutthroat capitalism.
"I wanted to focus in Season 3 on how in this world, where incessant greed is always fuelled, it's like a jungle – the strong eating the weak, where people climb higher by stepping on other people's heads," he told The LA Times ' Michael Ordoña last month.
"Coming into Season 3, because the economic system has failed us, politics have failed us, it seems like we have no hope," he added.
"What hope do we have as a human race when we can no longer control our own greed? I wanted to explore that. And in particular, I wanted to (pose) that question to myself." – Los Angeles Times/Tribune News Service
Actor Lee Jung-jae, second from left, director Hwang Dong-hyuk, left, actor Lee Byung-hun, second from right, and actor Yim Si-wan, right, gesture during the Squid Game Season 3 finale fan event in Seoul, South Korea, Saturday, June 28, 2025. (AP Photo/Lee Jin-man)