Prada CEO Gianfranco D'Attis to step down by 'mutual agreement'
Reporting to Guerra, D'Attis's recruitment came at a time of significant restructuring for the company, which saw the now former CEO replace chairman Patrizio Bertelli and Miuccia Prada, who were previously co-CEOs of the group and of the Prada brand.
Prior to Prada, the luxury veteran served as president of Christian Dior Couture Americas, following a stint as international managing director of Jaeger-LeCoultre, part of the Richemont group, where he spent most of his early career.
From 2003, D'Attis worked for watchmaker IWC Schaffhausen for eleven years, first as brand director for the Middle East, India and Turkey, before taking over as head of the United States and Canada from 2011. In 2014, he moved to Richemont's fashion darling Chloé as international director, where he led the strategic development of the French brand, as well as its commercial growth worldwide.
Four years later, in August 2018, he returned to the watchmaking sector, this time working for another Richemont brand, Jaeger-LeCoultre.
D'Attis's departure comes just hours after the Prada brand showcased its latest men's collection for the Spring/Summer 2026 season as part of Milan Fashion Week on Sunday. Tellingly, the CEO was not present.
In its most recent trading update, Prada Group saw first-quarter net revenue rise 13% at constant exchange rates, held up by Miu Miu, which retail sales soar 60% year-over-year. Prada sales, however, were relatively flat during the three months.
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