AppsFlyer promotes Sarah Maina to Regional Manager - Middle East & France to drive growth and cross-market synergy
Sarah will report to Paul Wright, General Manager for Western Europe, Middle East, North Africa, and Turkey (WE-MENAT). 'Sarah has been instrumental in helping our clients in the Middle East navigate the evolving mobile landscape—from shifting privacy regulations to the explosion of new engagement channels. Her new dual-region mandate is both a recognition of her leadership and a reflection of the company's commitment to ensuring operational alignment across its global growth markets,' said Wright.
'With this promotion, Sarah is uniquely placed to ensure strategic coherence across markets, while adapting to the local nuances that define success. Her cross-market remit will be a catalyst for meaningful knowledge-sharing and stronger execution across both regions.'
Sarah's immediate focus will include strengthening AppsFlyer's regional presence, helping clients across the Middle East enhance return on investment through smarter use of mobile measurement and analytics. She will also work to deepen partnerships with leading brands and stakeholders across both regions, bringing to life AppsFlyer's value proposition in an increasingly competitive digital economy.
'Every market has its own rhythm, but what excites me most is seeing how ambitious our clients in the Middle East are to scale globally,' said Sarah. 'Whether it's a retail app in Riyadh or a gaming start-up in Paris, they're all asking the same questions about performance, privacy and customer lifetime value. I'm energised by the opportunity to connect the dots across markets and help our clients lead the way.'
Sarah joined AppsFlyer with a strong background in global partnerships and regional business development. She previously held senior roles at Tempr., where she was Head of Partnerships, Global, and at Singular, where she led Business Development and Partnerships across EMEA and India.
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and technology partners to create better, more meaningful customer relationships.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
39 minutes ago
- Khaleej Times
Dubai Duty Free posts record half-year sales with revenue of Dh4.118 billion
Dubai Duty Free on Wednesday announced that half-year sales posted a 5.34 per cent year-on-year increase, with turnover reaching Dh4.118 billion ($1.128 billion) for the first six months of 2025. This exceeded last year's previous record turnover for the first half of the year by Dh208.95 million. The airport retailer recorded robust growth in April, May and the first half of June, with sales buoyed by a surge in travel over the Eid holiday and the early summer travel season. Dubai Duty Free managing director Ramesh Cidambi said: 'We are very pleased with our record performance for the first half of 2025. Whilst we await the final passenger numbers for June 2025, the spend per passenger is likely to be better than last year June. This performance is a testament to our team's hard work and the strength of Dubai as a global travel hub.' Perfumes, beverages, cigarettes & tobacco, gold and confectionery retained the top five category positions. Perfume sales reached Dh744.24 million, contributing 18 per cent of total revenue and showing an increase of five per cent over the same period last year. Beverages followed with sales of Dh513.37 million, while cigarettes & tobacco sales rose 12.24 per cent year-on-year with sales of Dh439.91 million. Gold sales amounted to Dh416.90 million, contributing 10.12 per cent of total revenue and an increase of 6.14 per cent. Confectionery in particular continued to demonstrate strong growth, achieving Dh412.52 million, marking an 62.70 per cent increase over the same period last year and accounting for 10 per cent of total revenue. Another notable increase was seen in cosmetics, which rose by 3.36 per cent to Dh201.51 million contributing 4.89 per cent of total revenue. Spending trends across terminals continued to increase with duty free sales in Terminal 3 increasing by 6.37 per cent for the first half of the year, while Terminal 1 rose by 5.25 per cent. All key passenger regions showed positive sales during the first half of the year, with Europe up 16.89 per cent, the Russian region up 4.41 per cent, the Indian-sub continent up 1.02 per cent and the Middle East up 8.15 per cent. Looking ahead, Dubai Duty Free will continue to enhance its retail operation following the successful renovations of its three Arrivals Shops in the first half of the year. The company remains optimistic for the second half of the year, with preparations underway a busy summer and traditional busy last quarter. 'We are looking forward to an equally busy second half of the year. Plans are very much in place for the opening of three luxury boutiques in Terminal 3 Concourse A including Louis Vuitton, Chanel and Cartier,' added Cidambi.
Gulf Business
an hour ago
- Gulf Business
Off-plan sales surge in Dubai's Business Bay: What's driving the boom?
Image credit: Supplied Business Bay recorded over Dhs4.5bn in off-plan real estate sales in Q2 2025, across more than 1,900 transactions—solidifying its position as one of Dubai's most dynamic residential and investment hubs. The figures underscore rising investor confidence in the district's central location, upscale living, and consistent returns. Read- This surge in off-plan activity comes amid broader momentum in Dubai's property market, which logged a record Dhs66.8bn in total sales in May 2025. That figure spans 18,700 transactions, reflecting a 44 per cent increase in value and a 6 per cent rise in volume compared to May 2024. Business Bay played a key role in this growth, contributing 5 per cent of the city's total sales value while accounting for just 3 per cent of transactions—highlighting the area's premium pricing and strong appeal. Strategic positioning and developer response Located between Downtown Dubai and the Dubai Canal, Business Bay remains a magnet for both local and international buyers. Its mix of world-class infrastructure, five-star hotels, and easy access to Sheikh Zayed Road, Dubai Metro, DIFC, and key leisure hubs positions it as a high-performance district in the city's real estate landscape. In response to continued demand, developers are accelerating delivery of design-led, lifestyle-focused projects, many of which include branded residences and luxury features aimed at the next generation of Dubai residents and global investors. The neighbourhood's consistent yields and reputation for capital appreciation continue to make it a top choice for those seeking long-term growth in the heart of the city. RTA Completes traffic improvements in Business Bay In another development, Dubai's Roads and Transport Authority (RTA) has completed three key traffic enhancements in the Business Bay area. The upgrades targeted several key locations along the corridor, which links directly to Sheikh Zayed Road and Al Khail Road, aiming to improve traffic flow and road safety. The improvements are designed to meet the needs of residents, visitors, and businesses in a district known for its mix of residential, commercial, and service facilities, The works are part of a broader initiative to modernize infrastructure and enhance the efficiency of Dubai's road network, in line with ongoing population growth and urban development. The completed upgrades are expected to ease congestion, raise safety standards, and reduce travel times in high-density areas. As part of the project, the street running parallel to Sheikh Zayed Road was converted from a two-lane, two-way configuration into a one-way dual carriageway, with new signage and road markings. This modification doubled the street's capacity and significantly improved traffic flow by reducing conflict points. In addition, a 100-metre-long storage lane was constructed at the intersection of Al Mustaqbal Street and Al Khaleej Al Tejari 1 Street. The added lane has increased right-turn capacity toward First Al Khail Street by 50 per cent, cutting down congestion and wait times while enhancing the intersection's efficiency.
Zawya
an hour ago
- Zawya
Knowledge Group acquires Biz Group to strengthen regional learning, development capabilities
Knowledge Group, the training and development arm of Nema Education and a regional leader in professional development and strategic consulting, has announced the acquisition of Biz Group, one of the UAE's most established learning and development firms. This strategic move aims to strengthen Knowledge Group's regional presence and expand data-driven training and consulting solutions in digital learning and the integration of transformative technologies such as AI and virtual reality. In presence of executive leadership from both organisations, the agreement was signed by Dr. Ali Saeed Bin Harmal Al Dhaheri, Chairman of Nema Education and Hazel Jackson, Founder and CEO of Biz Group. With its well-established reputation of three-decades and deep expertise in delivering impactful learning experiences for public and private sector clients, Biz Group complements Knowledge Group's mission to drive workforce readiness across the Middle East and North Africa. The aim is to prepare the workforce to face emerging challenges and seize new opportunities through tailored, tech-enabled learning and consulting solutions. Following the acquisition, the two companies will continue operating under their respective brands names, ensuring business continuity for all clients and partners. Commenting on the acquisition, Dr. Ali Saeed bin Harmal Al Dhaheri, Chairman of Nema Education, said, 'Our investment in Biz Group is aligned with our long-term vision to shape the future of workforce development in the region. By combining our strategic capabilities and scale with Biz Group's strong legacy and innovative learning experiences, we are building a powerful platform to empower individuals and organisations to thrive in a rapidly evolving world. This move also reflects our unwavering belief in the power of collaboration to drive sustainable impact across sectors.' Hazel Jackson, Founder and CEO of Biz Group, added, 'I'm incredibly proud of what we've built at Biz Group over the past 30 years. Joining forces with Knowledge Group represents a powerful next step allowing us to scale our purpose, expand our reach, and continue delivering transformational learning experiences. Our teams are united by a shared vision for the future of learning, and I'm excited to see the new possibilities this brings.' Dr. Ahmad Badr, CEO of Knowledge Group, commented, 'Knowledge Group is among the region's leading institutions in delivering high-quality learning and consulting services tailored to the needs of strategic sectors. Today, we are proud to combine our efforts with Biz Group to expand our offerings and deliver client-centric, innovative solutions through technology, digital transformation, and AI, while enhancing the efficiency and impact of our services for both public and private sector partners.'
