"Flawless" Amazon Fire TV Stick 4K slashed to under £40 as shoppers call it "the way forward"
The newest Amazon Fire TV Stick 4K offers faster performance, sharper visuals, and smart features for just £39.99
With smart streaming devices becoming household staples, the Amazon Fire TV Stick 4K (newest generation) stands out for its improved speed, picture quality, and smart features, all packed into a compact device. Whether you're looking to upgrade your streaming setup or cut down on the clutter of set-top boxes, this Fire Stick delivers impressive performance for its price.
Available now on Amazon for £39.99, this is a 33% discount from its original price of £59.99. The device has earned an impressive 4.7 out of 5 stars from over 18,000 reviews, suggesting it's more than just a budget-friendly upgrade.
The Fire TV Stick 4K supports Wi-Fi 6 for smoother streaming, even in busy households, and features a 1.7GHz processor that makes it over 25% more powerful than the first-gen Fire TV Stick 4K.
It includes 2GB RAM, Dolby Vision, HDR10+, and Dolby Atmos for a more cinematic experience.
It's also the only streaming media player with the Xbox app, letting you stream games like Forza Motorsport or Starfield via Xbox Game Pass Ultimate, no console needed.
With the Alexa Voice Remote, users can easily launch apps, control playback, and even manage smart home devices like lights or cameras.
There's also quick access to apps like Netflix, Disney+, and Prime Video (subscription fees may apply). Despite its powerful performance, the stick tucks neatly out of sight behind your TV.
If you're after alternatives, the Roku Stick 4K is a close contender. It's available at Argos for £44.99, with an optional 10% off using code RED10, and has a 4.7-star rating from 343 reviews.
Another option is the Google TV 4K Streamer, which retails for £99 and offers 4.6 stars from over 5,700 reviews.
But if it's the Amazon Fire TV Stick 4K you're after, you're not alone, it's earned glowing feedback from thousands of users.
One buyer said: 'It is so simple to set up and does most of it, itself. I have never had this much of a quality picture on my 4K TV, I am gobsmacked.'
But another was left frustrated: 'We couldn't get any connection to any HDMI ports… very disappointed to say the least.'
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Another user wrote: 'It's really fast, no lag and has all the channels... sound just connects to my soundbar and you can control the TV and sound from the small remote which is great.'
In contrast, one customer criticised a design flaw: 'Absolutely ridiculous… such a short power lead. Now I have to source my own 2m cable… ruined the product for me.'
One more reviewer was impressed, saying: 'The Wi-Fi connection is instant... the volume and voice control are great, I was amazed what you can actually get on a firestick…. so totally recommend this.'
Still, the Fire TV Stick 4K remains a top choice for many looking for a streamlined, powerful streaming solution.
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