Nike partners with NorBlack NorWhite for collaborative collection
"Our global collab with Nike is officially live, and heard we are India's first to ever do it" announced NorBlack NorWhite on Facebook. "15 years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life."
The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a cross body bag, all designed to be worn from the sports field to the street.
With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight a number of Indian sportswomen including sprinter Priya Mohan and wrestler Anshu Malik among others. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets.
"We were briefed by Nike around the themes of Burst and Ripple,' NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. 'The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colours from tie-dye felt like the perfect metaphor. Fruition stood out to us- this moment felt like the explosion of flavours and feelings that have been building for years.'
Canada born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009 after relocating to India. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
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France 24
12 hours ago
- France 24
Siraj 'loving the challenge' of leading India's attack against England
There was widespread criticism when India, who lost last week's series opener at Headingley, omitted outstanding spearhead quick Bumrah, the world's top-ranked Test bowler, from their team in Birmingham. But they could yet draw level at 1-1 in a five-match campaign after fellow paceman Siraj took 6-70 on Friday, despite England's Harry Brook and Jamie Smith sharing a mammoth sixth-wicket partnership of 303. The 31-year-old Siraj dismissed star batsman Joe Root and England captain Ben Stokes with successive balls early in the third day's play to reduce the hosts to 84-5. And he returned to clean up the tail as England were dismissed for 407 in reply to India's first-innings 587 built upon skipper Shubman Gill's exceptional 269. By stumps, India had extended their overall lead to 244 runs at 64-1 in their second innings. "I have been bowling well but not getting wickets, so getting six here is very special," said Siraj after the close. "When you are asked to lead the attack I love responsibility, I love the challenge. "My mindset was to keep it tight and not give away runs," added Siraj, well-supported by 4-88 from Akash Deep after the paceman was given the unenviable task of standing-in for Bumrah. Brook and Smith staged a remarkable fightback after they joined forces with England more than 500 runs behind. 'Phenomenal Smith' The 24-year-old Smith survived Siraj's hat-trick ball with a straight drive for four and went to make a breathtaking 184 not out, the highest Test score by an England wicketkeeper, surpassing Surrey mentor Alec Stewart's 173 against New Zealand at Auckland in 1997. Brook was alongside Smith for much of this innings as the Yorkshireman made 158 -- his ninth Test century and fifth in excess of 150. "It was good fun being out there with 'Smudge' (Smith)," Brook told reporters. "He's a phenomenal player and it felt good to be out there, putting on 300 with him. "The way that he came out of the blocks and put the pressure back on their bowlers was awesome. He tried to change the momentum back in our favour and it worked for a long period of time." Brook added: "It was so good to watch from the other end, I felt like he could hit four or six every ball and I was just trying to get him on strike. He just leans on it and it goes to the boundary. He has a long England career ahead of him." England may be behind in this game but having chased down 378 to beat India at Edgbaston three years ago and made light of a target of 371 in the first Test at Headingley, they haven't given up hope of leaving Birmingham with a 2-0 lead. "I think everybody in the world knows that we're going to try and chase whatever they set us," said Brook. "We've obviously got a big task at hand but we'll try and get a couple of wickets early on and try and put them under pressure. You never know how this game can go."
France 24
14 hours ago
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India on top despite Smith and Brook's hundred heroics in 2nd Test
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France 24
a day ago
- France 24
Siraj's double strike leaves England reeling in second Test
England started the third day on 77-3, still a mammoth 510 runs behind India's first-innings 567 built on captain Shubman Gill's superb 269. They now looked to Joe Root (18 not out) and Harry Brook (30 not out), the world's two top-ranked Test batsmen, to narrow the deficit. But in just Friday's second over, Root (22) glanced at fast bowler Siraj only to be caught down the legside by wicketkeeper Rishabh Pant. And the very next ball, Stokes was undone by a superb rising delivery from Siraj he could only edge to Pant, with England now 84-5. But just as Akash Deep was denied a hat-trick late Thursday after dismissing Ben Duckett and Ollie Pope for ducks, so too was Siraj with new batsman Jamie Smith off-driving his first ball Friday for four. India's performance in the field was all the more impressive as they had rested spearhead quick Jasprit Bumrah from their side at Edgbaston. They had done so in order to protect the fitness of the world's number one-ranked Test bowler in a series where he is expected to feature in just three out of five matches.
