Apple 考慮增加 SearchGPT 等 AI 搜尋選項至 Safari，但暫時不改 Google 的預設地位
根據 Bloomberg 報導，像 Perplexity 或 OpenAI 的 SearchGPT 之類的 AI 搜尋服務，未來都可能替代 Google，成為 Safari 瀏覽器中的搜尋引擎選項。這是 Apple 服務部門資深副總裁 Eddy Cue 在為 Google 的搜尋反壟斷案作證時所提出的證詞，Cue 之所以被傳喚作證，是因為 Google 和 Apple 之間的一項協議，讓 Google 搜尋得以成為 iPhone 上的預設搜尋引擎。
Cue 聲稱 Apple 已與 Perplexity 討論過將其服務整合至 Safari 的可能性，但在證詞中他並未分享任何明確計畫。不過即便如此，Cue 是認為 AI 助理最終將不可避免地取代傳統搜尋引擎的。他表示：「在 AI 出現之前，我對此的感覺是，其他選擇都不是可行的選項。但我認為今天的潛力大得多，因為有新的參與者正以不同的方式來解決這個問題。」
廣告
廣告
根據 Cue 的說法，無論 Apple 最終加入哪些 AI 搜尋功能，在初期可能都不會是預設選項。然而「現在有足夠的資金及足夠多的大型參與者，我看不出這件事不會發生的理由。」事實上，也有一些證據支持搜尋界情況正在悄悄轉變 —— 據《The Verge》報導，Cue 透露 4 月 Safari 中的 Google 搜尋次數 22 年來首度下降，雖然並不清楚那些減少的搜尋量去了哪裡，但完全有可能是流向了 ChatGPT 或 Gemini。
Google 每年支付超過 180 億美元給 Apple，以維持 Google 搜尋的預設地位，此外可能還有廣告抽成等其他財務誘因。Cue 在承認 AI 受歡迎程度的同時，也小心翼翼地拿捏分寸，避免暗示 Google 的協議阻礙了其他搜尋選項的發展。顯然，兩家公司都希望他們之間互利的關係能維持不變。
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廣告
當然，這一切都是建立在 Apple 自身在 AI 方面持續遇上瓶頸，需要靠外部服務的前提上。在 2024 年提出關於 Apple Intelligence 的宏大願景後，Apple 實際執行的情況卻並不樂觀。由於太晚加入 AI 戰局，自身的投入也不多，Apple 自家的 AI 從來便未能達到當前一線公司的標準，迫使 Apple 與第三方模型合作。但即便如此，許多原本答應的功能依然難產，像更新版的 Siri 便已推遲到今年稍晚發表。因此 Apple 應該短時間內是無力推出自家產品來競爭了。
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