Cannes Lions MENA winners 2025: The regional round-up
Agencies from the UAE secured 13 awards, while Saudi Arabia followed closely with 14. Jordan marked a milestone by earning its first-ever Cannes Lion in the festival's 72-year history. The awarded work spans a mix of categories and disciplines, offering a snapshot of the campaigns and ideas that resonated with juries this year.
Below is a breakdown of the Cannes Lions MENA winners and the campaigns recognised in 2025.
RECIPE FOR CHANGE
Agency: FP7 McCann Dubai
Client: Arla Foods
Lions: Gold (Sustainable Development Goals); Silver (Brand Experience & Activation); Bronze (Creative B2B)
THE 4TH JUDGE
Agency: BigTime Creative Shop, Riyadh
Client: The Ring
Lions: Gold (Entertainment for Sport); Silver (Entertainment for Sport)
View this post on Instagram
A post shared by TURKI ALALSHIKH تركي آل الشيخ (@turki)
THE SECOND RELEASE
Agency: SRMG Labs, Riyadh
Client: Billboard Arabia, Riyadh
Lions: Gold (Audio and Radio); Silver (Audio and Radio)
OBSESSION
Agency: BigTime Creative Shop, Riyadh
Client: Riyadh Season
Lions: Gold (Entertainment for Sport); Bronze x2 (Film Craft, Film)
THE NEW PRESIDENT
Agency: Impact BBDO, Dubai
Client: Annahar Newspaper
Lion: Gold (Creative Strategy)
THE SHADED ROUTE
Agency: VML Riyadh
Client: Hungerstation
Lions: Silver (Digital Craft); Bronze x2 (Health & Wellness, Outdoor)
SOUNDS OF THE LAND
Agency: SRMG Labs, Riyadh
Client: Billboard Arabia, Riyadh
Lions: Silver (Design)
SOCIAL FEED
Agency: VML Dubai
Client: Hungerstation
Lions: Silver (Creative Commerce); Bronze x 2 (Brand Experience & Activation, Creative Data)
NOTES ON NOTES
Agency: Impact BBDO, Dubai / AdPro& Jordan
Client: Capital Bank
Lion: Bronze (Print & Publishing)
READ BETTER
Agency: FP7 McCann, Dubai / McCANN, Bristol
Client: Waterstones
Lions: Bronze (Digital Craft)
SAFE AT 3AM
Agency: VML Dubai
Client: Dubai Tourism
Lions: Bronze (Direct)
NOT FOR FIRST DATES
Agency: FP7 McCann Dubai
Client: McDonald's
Lions: Bronze (Outdoor)
SPONSORED BALLS
Agency: FP7 McCann Dubai
Client: Testicular Cancer Society
Lion: Bronze (PR)
EVERYTHING OR NOTHING
Agency: BigTime Creative Shop, Riyadh
Client: Riyadh Season
Lion: Bronze (Film Craft)
THE GREAT INDIAN DUNK
Agency: LEO Dubai
Client: NBA India
Lion: Bronze (Print & Publishing)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Today
a day ago
- Gulf Today
Bhumi Pednekar praises UNDP India for its efforts to empower young people
Actress Bhumi Pednekar has praised UNDP India for its efforts to empower young people in advancing the Sustainable Development Goals (SDGs). She called the initiative a significant step towards building a more inclusive and sustainable future. Pednekar, UNDP India National Advocate for the SDGs, shared, 'This initiative is a game-changing moment. Today's youth are informed, passionate, and committed to building a better world. Through this partnership, we are creating a platform where their vision and energy can drive sustainable action and impact at scale.' The United Nations Development Programme (UNDP) India has teamed up with Collective Artists Network India Pvt. Ltd. to boost youth involvement in achieving the Sustainable Development Goals (SDGs). The partnership aims to spark meaningful conversations on important global issues like climate change, gender equality, poverty, and inclusive development. Talking about the partnership, Dr. Angela Lusigi, Resident Representative, UNDP India, stated, 'This partnership is a step forward in empowering young people to become active change-makers. Across India, youth are not only raising their voices for change - they are leading it. Whether it's championing climate action, advocating for gender equity, or creating inclusive opportunities, their work is shaping the future. With Collective Artists Network, we can amplify these efforts, ensuring that stories of youth leadership resonate from urban centres to rural communities.' Dhruv Chitgopekar, Co-founder, Collective Artists Network, added, 'At Collective, we believe storytelling is a powerful tool to drive real change. Partnering with UNDP allows us to channel the voice and influence of India's youth toward causes that support building a future rooted in purpose, equity, and sustainability.' The first project under this partnership was a three-part digital docuseries created with Under 25, one of India's biggest student communities. The series showcased inspiring stories of young changemakers and reached millions of viewers online. It also featured support from actress and UNDP India Youth Champion, Sanjana Sanghi. The partnership aims to work with OTT platforms, filmmakers, brands, and popular influencers to run campaigns and events that raise awareness and encourage action for the Sustainable Development Goals (SDGs) across the country. Meanwhile, Bhumi has completed a decade in Hindi cinema. The actress made her debut with the breakout hit 'Dum Laga Ke Haisha,' in which she was paired opposite actor Ayushmann Khurrana. The actress shared that she is always drawn to stories that challenge her thought-process, and give her the window to grow as a person. In 10 years of her cinematic career, the actress has taken up some brave choices like 'Sonchiriya,' 'Shubh Mangal Saavdhan,' 'Badhaai Do,' 'Govinda Naam Mera,' 'Bhakshak' and others. Indo-Asian News Service
Campaign ME
23-06-2025
- Campaign ME
BigTime Creative Shop named Independent Entertainment Agency of the Year at Cannes
BigTime Creative Shop has made a historic mark at this year's Cannes Lions International Festival of Creativity, becoming the first independent agency from the region to be named Independent Entertainment Agency of the Year. The recognition cements BigTime's rising global status and highlights the growing influence of Saudi-born agencies on the international stage. BigTime Creative Shop took home a total of seven Lions — two Gold, one Silver and three Bronze — making it the most awarded independent agency in the Middle East at the 2025 Festival. The agency's standout wins include two Golds for its campaigns The 4th Judge and Obsession in the competitive Entertainment Lions for Sport category. Both campaigns were recognised for their unconventional creative approach and genre-defying humour. The showing places BigTime Creative Shop among the top-performing independent agencies globally and reflects a broader trend of emerging market players gaining traction at the world's most prestigious advertising festival. Here's a look at the campaigns that netted the agency its wins. THE 4TH JUDGE Agency: BigTime Creative Shop, Riyadh Client: The Ring Lions: Gold (Entertainment for Sport); Silver (Entertainment for Sport) View this post on Instagram A post shared by TURKI ALALSHIKH تركي آل الشيخ (@turki) OBSESSION Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season Lions: Gold (Entertainment for Sport); Bronze x2 (Film Craft, Film) EVERYTHING OR NOTHING Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season Lion: Bronze (Film Craft) This Cannes recognition follows BigTime Creative Shop's recent Sports Emmy® win, further solidifying its growing reputation in the realms of sport, culture and entertainment. BigTime Creative Shop's success adds to the region's strong performance at Cannes Lions 2025, as more MENA agencies push the boundaries of storytelling, innovation and cultural resonance on an international platform.
Campaign ME
20-06-2025
- Campaign ME
Cannes Lions MENA winners 2025: The regional round-up
The MENA region has had a great run at the Cannes Lions International Festival of Creativity 2025, with a total of 27 trophies awarded across agencies and markets – up from 22 in 2024. This year's Cannes Lions MENA winners include work from the UAE, Saudi Arabia, and, for the first time, Jordan. Agencies from the UAE secured 13 awards, while Saudi Arabia followed closely with 14. Jordan marked a milestone by earning its first-ever Cannes Lion in the festival's 72-year history. The awarded work spans a mix of categories and disciplines, offering a snapshot of the campaigns and ideas that resonated with juries this year. Below is a breakdown of the Cannes Lions MENA winners and the campaigns recognised in 2025. RECIPE FOR CHANGE Agency: FP7 McCann Dubai Client: Arla Foods Lions: Gold (Sustainable Development Goals); Silver (Brand Experience & Activation); Bronze (Creative B2B) THE 4TH JUDGE Agency: BigTime Creative Shop, Riyadh Client: The Ring Lions: Gold (Entertainment for Sport); Silver (Entertainment for Sport) View this post on Instagram A post shared by TURKI ALALSHIKH تركي آل الشيخ (@turki) THE SECOND RELEASE Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh Lions: Gold (Audio and Radio); Silver (Audio and Radio) OBSESSION Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season Lions: Gold (Entertainment for Sport); Bronze x2 (Film Craft, Film) THE NEW PRESIDENT Agency: Impact BBDO, Dubai Client: Annahar Newspaper Lion: Gold (Creative Strategy) THE SHADED ROUTE Agency: VML Riyadh Client: Hungerstation Lions: Silver (Digital Craft); Bronze x2 (Health & Wellness, Outdoor) SOUNDS OF THE LAND Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh Lions: Silver (Design) SOCIAL FEED Agency: VML Dubai Client: Hungerstation Lions: Silver (Creative Commerce); Bronze x 2 (Brand Experience & Activation, Creative Data) NOTES ON NOTES Agency: Impact BBDO, Dubai / AdPro& Jordan Client: Capital Bank Lion: Bronze (Print & Publishing) READ BETTER Agency: FP7 McCann, Dubai / McCANN, Bristol Client: Waterstones Lions: Bronze (Digital Craft) SAFE AT 3AM Agency: VML Dubai Client: Dubai Tourism Lions: Bronze (Direct) NOT FOR FIRST DATES Agency: FP7 McCann Dubai Client: McDonald's Lions: Bronze (Outdoor) SPONSORED BALLS Agency: FP7 McCann Dubai Client: Testicular Cancer Society Lion: Bronze (PR) EVERYTHING OR NOTHING Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season Lion: Bronze (Film Craft) THE GREAT INDIAN DUNK Agency: LEO Dubai Client: NBA India Lion: Bronze (Print & Publishing)
