Tesco selling Godiva Dubai-Style Chocolate but shoppers startled by price
Premium chocolate brand Godiva is usually only stocked in high-end stores in the UK, such as Harrods and Selfridges.
However, the coveted confectionary firm has announced one of its products will be available in Tesco for a limited time. Its Pistachio & Kadayif Chocolate is a delicious new creation inspired by the Dubai-style chocolate craze.
The bar, which has a net weight of 90g, features Godiva 's smooth milk chocolate wrapped around crunchy pistachios and crispy Kadayif pieces.This limited-edition release introduces a new and more accessible version of Godiva's original Dubai-style chocolate bar - the handcrafted Godiva Premium Dubai Chocolate with Crispy Pistachio & Kadayif Filling bar, available exclusively at Harrods, Selfridges, and the Covent Garden flagship for £24.95.
Now, the bar is reimagined for broader appeal. Retaining its signature indulgence, the new edition is priced at £10 – or £7.95 for Clubcard holders – and is available for a limited time in 360 Tesco stores nationwide, offering a luxurious chocolate experience to more of Godiva's UK fans.
Isabella Rogers, Chief Marketing Officer at GODIVA commented: 'Inspired by the viral Dubai-style chocolate trend, our new GODIVA Crispy Kadayif & Pistachio Chocolate offers an effortless way for more people to experience our premium take on this indulgent sensation for a limited time only on the high street.
News of the chocolate bar coming to the supermarket quickly spread like wildfire on the internet amongst shoppers, as many shared photos of it on Facebook, Instagram and TikTok stocked in their local Tesco brand. This included a post on page 'UK Newest Foods'. The photo saw them hold up the bar in front of the £10 sign.
Many were startled by the price of the bar, as one person exclaimed: "That's a rip-off."
Another echoed: "Rip-off Britain," while a third asked: "How much?"
Someone else added: "£10 for a bar of chocolate wow," as another exclaimed: "Omg that is so expensive."
A further commenter scolded: "Ten quid? Broken Britain."
Despite the negative reaction, others online are excited to get a taste of it, as one person exclaimed: "This looks amazing," while another added: "Can not wait to try this."
The Godiva Pistachio & Kadayif Chocolate bar will be available in Tesco stores nationwide from Wednesday June 4 until Tuesday June 17, so you don't have long to grab it!
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