Safir Hotels & Resorts Showcases Visionary Growth and Innovation at Arabian Travel Market 2025
the Arabian Travel Market (ATM) held at the Dubai World Trade Centre from April 28 to
May 1, 2025. As one of the Middle East's leading hospitality brands, Safir joined a
prestigious lineup of global hotel chains, travel companies, and travel technology
innovators to highlight the dynamic evolution of tourism and hospitality worldwide.
At ATM 2025, Safir Hotels & Resorts showcased its expanding portfolio and unveiled its
forward-looking vision and mission aimed at redefining the guest experience through
innovation and authentic Arabian hospitality. This included plans to grow the brand's
presence across key destinations in the Middle East and North Africa.
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