Assam tea to take centre stage at New York's fancy food show
The India pavilion, which will house a "Tea Lounge", will be jointly inaugurated by Assam chief secretary Ravi Kota and ambassador Binaya S Pradhan, Consul General of India in New York on June 29.
The "Assam Tea Lounge" will offer visitors an immersive experience through thoughtfully curated live brewing bars, sommelier-led tasting sessions, and artisan tea pairings with cookies, chocolates, and more.
Visitors can explore the evolution of Assam tea through engaging storytelling sessions, video interviews with tea growers, and showcases on sustainability, women-led cooperatives, and certifications like Rainforest Alliance. The space will also be adorned with Assamese design elements — from visuals of tea gardens and local crafts to musical and dance performances that highlight the state's rich cultural tapestry, PRO to the state chief secretary said.
This initiative at the behest of CM Himanta Biswa Sarma and supported by the Consulate General of India in New York "aims to promote Assam's rich tea heritage and expand trade and export opportunities in the US market.
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