TAG Heuer reopens at ION Orchard with a refreshed boutique
Located on Level 3 of ION Orchard, the newly reopened TAG Heuer boutique features a space that combines digital storytelling with an elevated presentation of the watchmaker's most celebrated collection. Image courtesy of TAG Heuer.
The new, bold facade of the boutique welcomes you with a large-format LED screen that showcases curated brand films and campaign visuals, alongside an adjacent side wall with its dynamic display that will be refreshed to spotlight the Maison's latest launches and thematic campaigns.
Inside, you'll find a welcoming atmosphere complemented by the brand's sleek, contemporary identity with its warm wood flooring, textured wall panels, and brushed metal accents. This is in addition to the open sight lines and clean architectural lines that create an inviting fluid space for a seamless and thoughtfully curated experience. Image courtesy of TAG Heuer.
Image courtesy of TAG Heuer.
Image courtesy of TAG Heuer.
Image courtesy of TAG Heuer.
Within the boutique, you'll see district zones which highlight TAG Heuer's core collections such as the TAG Heuer Aquaracer, TAG Heuer Formula 1, TAG Heuer Carrera, and the TAG Heuer Monaco. Beyond the mechanical timepieces, the boutique also focuses on TAG Heuer's Connected watch range and haute horlogerie creations.
Collectors and fans would enjoy the two dedicated library corners which pay homage to the TAG Heuer Carrera and TAG Heuer Monaco lines, complete with motorsport-themed books, imagery, and memorabilia.
As part of the unveiling of the new boutique, you will also be among the first to explore a curated selection of TAG Heuer's 2025 novelties that were recently revealed at Watches & Wonders Geneva. Image courtesy of TAG Heuer.
A standout of the selection is the TAG Heuer Carrera Day-Date in six models showcasing varied dials, materials and straps. Some of the highlights of the timepieces include designs with a sun ray-brushed blue dial, a modern smoky red opaline version, and a sleek black opaline dial that is available in full steel or accented with 18K 5N rose gold. Image courtesy of TAG Heuer.
Also on display is the TAG Heuer Formula 1 Solargraph, a 38mm solar-powered model crafted with TH-Polylight in bright, F1-inspired colours and a lightweight steel frame, as well as the 2025 TAG Heuer Aquaracer Professional 300 Date with its luminous pastel green lacquered dial framed by a bold black ceramic bezel.
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Nylon
3 days ago
- Nylon
TAG Heuer reopens at ION Orchard with a refreshed boutique
Located on Level 3 of ION Orchard, the newly reopened TAG Heuer boutique features a space that combines digital storytelling with an elevated presentation of the watchmaker's most celebrated collection. Image courtesy of TAG Heuer. The new, bold facade of the boutique welcomes you with a large-format LED screen that showcases curated brand films and campaign visuals, alongside an adjacent side wall with its dynamic display that will be refreshed to spotlight the Maison's latest launches and thematic campaigns. Inside, you'll find a welcoming atmosphere complemented by the brand's sleek, contemporary identity with its warm wood flooring, textured wall panels, and brushed metal accents. This is in addition to the open sight lines and clean architectural lines that create an inviting fluid space for a seamless and thoughtfully curated experience. Image courtesy of TAG Heuer. Image courtesy of TAG Heuer. Image courtesy of TAG Heuer. Image courtesy of TAG Heuer. Within the boutique, you'll see district zones which highlight TAG Heuer's core collections such as the TAG Heuer Aquaracer, TAG Heuer Formula 1, TAG Heuer Carrera, and the TAG Heuer Monaco. Beyond the mechanical timepieces, the boutique also focuses on TAG Heuer's Connected watch range and haute horlogerie creations. Collectors and fans would enjoy the two dedicated library corners which pay homage to the TAG Heuer Carrera and TAG Heuer Monaco lines, complete with motorsport-themed books, imagery, and memorabilia. As part of the unveiling of the new boutique, you will also be among the first to explore a curated selection of TAG Heuer's 2025 novelties that were recently revealed at Watches & Wonders Geneva. Image courtesy of TAG Heuer. A standout of the selection is the TAG Heuer Carrera Day-Date in six models showcasing varied dials, materials and straps. Some of the highlights of the timepieces include designs with a sun ray-brushed blue dial, a modern smoky red opaline version, and a sleek black opaline dial that is available in full steel or accented with 18K 5N rose gold. Image courtesy of TAG Heuer. Also on display is the TAG Heuer Formula 1 Solargraph, a 38mm solar-powered model crafted with TH-Polylight in bright, F1-inspired colours and a lightweight steel frame, as well as the 2025 TAG Heuer Aquaracer Professional 300 Date with its luminous pastel green lacquered dial framed by a bold black ceramic bezel.
Business Times
19-06-2025
- Business Times
Hot watches
[SINGAPORE] The Watches & Wonders fair may be over, but it doesn't mean the watch world has gone quiet since. On the contrary, aficionados still have plenty to lay their eyes and hands on, including these three recent models that have kept the market abuzz with excitement. Blancpain: Fifty Fathoms The new Fifty Fathoms comes in 38 mm for the first time, and is designed specifically for women. PHOTO: BLANCPAIN At first glance, you might think this new lady's model is yet another collaboration with Swatch, which had previously teamed up with Blancpain to produce quirky versions of its legendary Fifty Fathoms watches. But look closer and only Blancpain's name is visible on the watch's pink dial made of mother-of-pearl. Its matching pink bezel is not encased in plastic synonymous with most Swatch watches, but high-tech titanium. Blancpain may have celebrated Fifty Fathoms' 70th anniversary two years ago, but this latest model marks two new milestones for the iconic diving watch. Female divers had been the inspiration for the Fifty Fathoms, but the watches that were subsequently produced – at 42 mm and 45 mm – were more suitable for male divers. But finally, the new Fifty Fathoms comes in 38 mm for the first time, and is designed specifically for women. But it's not just a smaller version of the original. The proportions have been redesigned for a balanced, harmonious profile. And the watch is well-equipped for diving, with water resistance up to 300 metres. It is powered by an up-to-date automatic movement fitted with a silicon balance spring and has four days of power reserve. A NEWSLETTER FOR YOU Friday, 2 pm Lifestyle Our picks of the latest dining, travel and leisure options to treat yourself. Sign Up Sign Up Apart from the pink version, which is worn with a white fabric strap, the new Fifty Fathoms for women is also available in black with a smoky black dial encased in polished 18-carat red gold. It is matched with a black rubber strap. Price: CHF 15,500 (S$24,335) to 18,200 for the pink edition; CHF 26,100 to 29,000 for the black edition MeisterSinger: 24H Enamel Edition MeisterSinger's 2H Enamel Single-Hand encourages a more relaxed approach to time. PHOTO: MEISTERSINGER Big names may have an edge over others in business, but it isn't necessarily a bad thing for smaller brands. Take the case of stalwart Breguet, which recently revived the old one-hand pocket watch, and produced a wristwatch version that became an instant hit. Suddenly, the market is now rife with such single-hand timepieces. Of course, many are just jumping on the bandwagon, but not MeisterSinger. The German mechanical watchmaker has been making single-hand models – and only such watches – since 2001. They show the time without any of the rushed minute and second hands of conventional watches, advocating a relaxed approach to time in a fast-moving world. 'The finely designed tip of the single hand literally points to the current moment in time,' MeisterSinger says in an introduction to the brand. 'Every glance at a MeisterSinger watch reminds the wearer of that one essential thing: The present moment itself.' The 24H Enamel, in a limited edition of 25 pieces, is MeisterSinger's latest offering that features a hand-crafted enamel dial and an unusual 24-hour display, which allows the blue needle-shaped hand to circle the dial just once, not twice, a day. Running on a Swiss self-winding movement with 38 hours' power reserve, the 40 mm watch can also be used as a compass in the day. Price: 5,490 euros (S$8,125) Greubel Forsey: GMT Balancier Convexe The new overhauled GMT Balancier Convexe by Greubel Forsey. PHOTO: GREUBEL FORSEY While still resembling the original GMT Balancier Convexe launched in 2001, Greubel Forsey's latest GMT model has been completely overhauled. The new GMT Balancier Convexe flaunts a redesigned case, an integrated power reserve and enhanced ergonomics. Like the original, it is sculpted in titanium but in a smaller 42.9 mm size – down from 43.5 mm – which is more comfortable on the wrist. More notable is the addition of a power indicator which keeps track of the watch's 72-hour power reserve. The watch is a limited edition of 22 pieces. Price: S$621,300 (rubber strap); S$686,700 (titanium bracelet)
Nylon
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TAG Heuer unveils three new showstopping Monaco timepieces
In line with the recent Formula 1 Grand Prix de Monaco, TAG Heuer has unveiled three new Monaco timepieces that embodies the spirit of the race. Image courtesy of TAG Heuer. Inspired by the emblematic Heuer stopwatches from the 1960s and 1970s, this limited-edition TAG Heuer Monaco Chronograph Stopwatch channels the design codes for the vintage stopwatches, using the original Heuer colour palette of black, white, and red to act as a link to the timing instruments that once defined motorsport precision. The timepiece features a black circular layout set against an opaline silver background to create a stark contrast that enhances readability with a red minute track that encircles the dial's perimeter, reinforcing the timepiece's legibility and motorsport DNA. Image courtesy of TAG Heuer. Black hour indexes and hands add depth while the red lacquered second chronograph hand delivers a striking focal point across the dial, and the vintage Heuer logo, printed in white, anchors the watch in its heritage. The TAG Heuer Monaco Chronograph Stopwatch will be produced in a limited run of 970 pieces. Image courtesy of TAG Heuer. Reimagined in a striking new edition, the TAG Heuer Monaco Chronograph x Gulf reconnects the golden era of motorsport and the cinematic legacy that has cemented the TAG Heuer Monaco's iconic status. Powered by the Calibre 11 and true to the 1969 layout, the chronograph features a left-positioned crown and a dial that is rendered in fine grained silver, offering a clean, elegant base over the signature Gulf racing stripes that run vertically; mirroring those found on Steve McQueen's racing suit in Le Mans. Image courtesy of TAG Heuer. Crafted from sandblasted grade-2 titanium, the watch case offers a tactile, matte finish that is inspired by race car workshops and paddocks, while the white textile strap is made from Nomex, a fire-resisted material used in professional racing suits. The TAG Heuer Monaco Chronograph x Gulf edition is limited to 971 pieces. Image courtesy of TAG Heuer. Crafted entirely in titanium for lightness and framed in sapphire to expose the movement's architectural depth, the TAG Heuer Monaco Split-Seconds Chronograph is driven by the Calibre TH81-00, that is developed in partnership with Vaucher Manufacture Fleurier. To match the depth and dimensionality of the new case, the watch retains its sapphire bezel and dial featuring a transparency that invites you to observe the interplay between form and function. Image courtesy of TAG Heuer. Beneath the dial, you'll find a black opaline chronograph which creates a striking contrast with the rattrapante hand that is finished in a vibrant lime green. Each timepiece is also accompanied by a hand-stitched black calfskin strap with a textile pattern, secured with a titanium clasp.
