Cheetle-covered fingers? BBDO's Cheetos Pants double up as a towel

Campaign ME

10-04-2025

The Cheetos® brand has taken mischief to new heights with the launch of its latest campaign: Cheetos Pants, the first-ever pair of trousers designed to solve the eternal snacking dilemma: where do I wipe my Cheetle-covered fingers?
The fashion-forward trousers are the exact same shade of orange as the iconic Cheetos snack and feature a towel-like texture on the thighs, designed specifically to wipe away any leftover Cheetle®, making every snack session a cleaner experience. The pants are also equipped with pockets sized perfectly to hold a bag of Cheetos.
Ali Rez, Regional Chief Creative Officer for IMPACT BBDO, said, 'Gone are the days when I had to type a quote with my Cheetle-covered fingers, and subsequently lick my keyboard. Now we have the dignified solution the world needed: Cheetos Pants. What a time to be alive when we see the world of high fashion design collide with snacking.'
The project was made in collaboration with IMPACT BBDO, BBDO New York, Almap BBDO and Omnicom Productions.
Cheetos consulted some of the world's top design minds to ensure these pants were both stylish and practical.
The team collaborated with Max Siegelman and Karoline Spenning of Siegelman Stable, creating a truly global effort in both fashion and design, alongside legendary designer Zang Toi, founder of House of Toi.
Cheetos Pants dropped on April 7 on Cheetospants.com. However, this is a first-come, first-serve offer, so fans need to act fast to get their hands on a pair.
Once they're gone, though, there's still hope for those who miss out. Cheetos is giving fans access to an array of other orange-colored pants from around the globe, sourced from different designers and brands.
This feature makes all orange pants across the internet easily shoppable, allowing every Cheetos lover to find their perfect pair of Cheetle-wiping pants. The global collection can be accessed directly on Cheetospants.com.
CREDITS:
Client:
Cheetos
PepsiCo
Creative agencies:
IMPACT BBDO
BBDO New York
Production houses:
Almap BBDO
Omnicom Productions
Product manufacturing:
Another Place