How Three Friends Built a Multimillion-Dollar Brand by Making Sunscreen Fun Again
The brand design looks like the love child of Club Med and Margaritaville. Discount pop-ups on its website evoke magazine coupons from 1986, down to the dotted lines for scissors. Its SPF 30 mousse comes in a whipped-cream canister. And the handle on its new 20-ounce 'jug' detaches to be worn as a bracelet.
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Forbes
23 minutes ago
- Forbes
14 Of The Best Travel Snacks To Fuel Your Family's Next Adventure
Mixed salty snacks. Flat lay table scene on a rustic wood background. As summer break winds down, we have a few more weeks to fit in some family travel before returning to the school year. While the 4th of July is typically the most famed travel day, 83% of people said they plan to drive to their summer vacation destination, a cost-effective choice that allows for more flexibility. In fact, 54% said they will drive instead of fly due to the increasing cost of airfare, according to a survey conducted by Gas Station TV. Whether you're looking for something sweet, savory, healthy, or picky-eater approved, we've rounded up 14 tasty snacks to fuel your family's next adventure. 1. Albanese True to Fruit Exotic Fruit Gummy Bears Albanese True to Fruit Gummies Many claim to be the best fruit snack or gummy, but Alabense is far above the rest. If you follow me on social media, you'll know that every trip, whether it's a flight or a road trip, starts with a snack haul, and Albanese gummies are always in my cart! I remember the first time I tried them, it was on a long flight, and they instantly became my go-to snack. They're soft, the perfect amount of gumminess, and just plain ole' delicious! 2. Sargento Shareables Snack Tray Sargento Shareables Sargento, known for its delicious cheese, offers a convenient solution for your on-the-go days. Simply toss a few of these snack trays in your cooler, and you're all set for a day of adventure. Who can resist a savory cheese and cracker moment? 3. Made Good Granola Bites Made Good Strawberry Granola Minis These granola bites come in a convenient resealable bag, making them perfect for on-the-go snacking. I am not a huge breakfast person when I am traveling, but I like to have something. These granola bites are a staple in my house and always in my bag. They're chewy with the perfect hint of sweetness and flavor. 4. Justin's Almond Butter Justin's Maple Almond Butter My youngest niece, a picky eater, has found her match with these nut butter pouches. The beauty of these pouches lies in their versatility. Whether she's eating it alone, spreading it on a cracker, or dipping apple slices, she's in control of her snack time. 5. Stellar Pretzel Braids Stellar Maui Monk Pretzel Braids We may all be familiar with Stellar Pretzels, as it's offered as a snack option by some airlines. They offer bold flavors, such as Dijon Mustard, without being overpowering. One bite, and you'll be back for more. 6. Tru Fru Snacks TruFru Strawberries Prepare to indulge in a delightful treat. The fruit is fresh, and the chocolate used for dipping is velvety smooth. Whether you choose white chocolate, dark chocolate, or both, each bite is a journey into pure satisfaction. Trust me, you'll find yourself sampling all the flavors. 7. Jack Links Beef Jerky Jack Links Duo Jerky Packs How many times have we had to juggle multiple packs of our favorite jerky flavors to mix into one bag? The struggle is over with Jack Links Duo. Each pack offers two flavors, providing a convenient solution that saves you time and brings joy to your taste buds with every bite. You won't be able to pick a favorite, the duos are just too good! 8. Zarbee's Triple Action Hydration Electrolyte Drink Zarbee's Hydration Electrolyte Drink Pouches Encouraging children to drink water can be challenging. We love these drink pouches because they allow the tiny ones to easily grab one for a self-serve option, keeping them hydrated. These pouches are not just convenient, but also loved by picky eaters due to their delicious and natural flavors. Anything that is picky-eater approved is 10/10 in our house! She loves both the Strawberry Lemonade and Lemon Lime pouches. 9. Effie's Homemade Biscuits Effie's Homemade Biscuits These little treats are somewhere between a cookie and a cracker, but definitely pack the flavor. The corn, yes, corn, biscuits are a pleasant surprise. They're easy to toss in everyone's snack bag and are a good source of nutrition on the go! 10. Sprinkles Cupcake Cups Sprinkles Red Velvet Cupcake Cups Every road trip needs a little something sweet. These bite-sized pieces of joy, with their convenient packaging, combine the flavors of cupcakes with the taste of rich chocolate. However, it's not too overwhelming or overindulgent. The Red Velvet and Birthday Cake flavors are exceptionally delicious! 11. That's It Mini Fruit Bars And Crunchables That's It Snack Options Healthy snacks help maintain a good balance and reinforce healthy eating habits. The mini fruit bars and crunchables, packed with essential nutrients, are great for the whole family to enjoy, especially the little ones! 12. Belgian Boys Breakfast All Day Belgian Boys Breakfast All Day These snack packs are a lifesaver for those hectic mornings when you need breakfast on the go. They come with a small wedge of cheese, mini buttered waffles, and dried fruit, making it a convenient and satisfying meal. 13. Heirloom Pipcorn Mini Popcorn Pipcorn Variety Pack Don't forget to pack an extra bag or two of this popcorn for your trip. Its mini size and truffle flavor make it a tasty and irresistible snack. One bag won't be enough for a road trip, so make sure you're prepared with extra snacks! 14. Unreal Snacks Variety Of Unreal Snacks Another notch for healthy snacks that are as delicious as they are nutritious. Unreal makes the candy we like, without the additives and yucky stuff we don't need. Think of them as a healthier alternative to treats like M&M's and Snickers. Don't Skip The Rest Stop Eats Even if you come prepared with a car full of snacks, sometimes you just want something hot and fresh. If you're traveling with a large family, lugging everyone into a restaurant can be a hassle. Convenience store foods are meeting consumer habits by providing budget-friendly and road-ready meals that are good. Pilot Travel Center's Fuel Kit Launched earlier this summer and available until September 2, Pilot Travel Center debuted an $8 Fuel Kit at over 340 locations nationwide. The Fuel Kits are customizable snack boxes, offering a variety of options to cater to your taste, featuring three crispy tenders, one choice of candy, a fountain drink of any size, and one bag of Frito-Lay brand chips. Circle K Meal Deal Line Up Circle K, the popular gas station, is your new destination for budget-friendly and delicious pit-stop meals. Their $3-$5 menu offers great value for money, with options for every meal of the day. If you're in need of a quick snack, their $3 meal deal includes a hot dog or a taquito, a 1-2 oz bag of Frito-Lays chips, and any size Polar Pop. For breakfast lovers, their mid-tier meal deal is the perfect choice. It's all about convenience-choose between a breakfast sandwich, add a hash brown, and any 16oz BANG, Ghost, C4 energy product, medium-sized coffee, or any size Polar Pop. No need to worry about what to eat in the morning, they've got you covered. Lastly, the $5 meal deal includes two slices of pizza or a personal pizza and a 20 oz soda product or any size Polar Pop. How To Store Your Travel Snacks Igloo Trailmate 70 Quart Cooler We store our snacks in various ways, depending on the type of adventure. For road trips, we opt for coolers. The Igloo Trailmate, our trusted companion, makes these trips a breeze. It's not just for road trips, but also for beach or park days, thanks to its all-terrain wheels. It features two built-in bottle openers, a butler's shelf, an interior food basket, side storage, and cup holders. And, it can fit 112 cans! We love how we can split the internal space for beverages, fruit trays, deli meats, and other perishables, making it a convenient and easy-to-use storage solution for any outdoor activity. Igloo KoolTunes Cooler With Built-In Speaker Our larger cooler, always ready in the trunk, is our refill station. In the backseat, we have a smaller cooler that's perfect for drinks, perishables, and group meals. It's a practical solution that keeps us reassured and prepared. For this, we use the Igloo KoolTunes, a versatile addition that doubles as a portable speaker. It's not just for beach days, hikes, or lake outings; it's for feeling ready for anything. The kids also travel with their backpacks filled with anything they may need during our travels, including snacks they don't want to share. We use a few things to help them keep their snacks close, depending on their needs. Whiskware Snack Containers Whiskware Snack Containers are a parent's dream, fitting perfectly in cup holders or bags, customizable, and each one features perfectly portioned jars to keep kids' favorite snacks handy for the whole ride. And when the journey is over, toss them into the dishwasher to ensure they're squeaky clean for the next use, giving you peace of mind about your child's snack time hygiene. I was able to select containers that matched my crew's personalities and interests, such as Disney Princesses, Toy Story, or their favorite color schemes. Owala FreeSip Series Speaking of, we matched our favorite containers to Owala tumblers. Additionally, their line of FreeSip and FreeSip Twist bottles makes it easy to manage drinks on the go: no spills, no leaks, no fuss, no mess. The Triple-layered, vacuum-insulated stainless steel keeps drinks cold for 24 hours. It's just what you need moving about on a hot summer day. AllHaula Insulated Dry Pouch 5L For snacks or bites that don't quite fit into containers, we rely on the All Haula Insulated Dry Pouches. These versatile pouches fit easily into any backpack or on the side of the All Haula Cooler. Despite their compact size, they can hold a surprising amount. Plus, they're a breeze to clean, ensuring you stay organized even in the face of leaks or spills.
Yahoo
an hour ago
- Yahoo
Delta's struggles with the airport lounge and the angst of the upper middle class in the age of ‘elite overproduction,' explained
Delta Air Lines is having a good 2025, reporting strong second-quarter earnings and reinstating its April profit guidance, leading to a substantial stock bump (up roughly 16% from June to July). True, its guidance is down from its January projections, but it's weathering the storm of the tricky global economy well, maintaining its status as America's leading premium airline. As Fortune's Shawn Tully reported in March 2025, it has somehow managed the trick of being America's most profitable airline, while giving billions back to employees in the form of profit sharing. At the start of the year, CEO Ed Bastian kicked off a celebration of Delta's centenary by announcing 'a new era in premium travel' with the opening of Delta One lounges, a step above its usual Sky Clubs. The Delta One locations will offer 'amenities for the premium traveler' ranging from fine dining to spa-like wellness treatments and valet services. Bastian clarified that Delta will continue to invest in its Delta Sky Clubs, with more openings planned to come. But there is more to the story for Delta, America's leading premier airline. The Sky Clubs are coming off years of turbulence, with significant customer backlash following several of Delta's attempts to improve a lounge experience that has become overcrowded. These problems date back several years, to the beginning of the 'revenge travel' boom that accompanied post-pandemic reopening. Bastian told Fortune in 2022 that even he was shocked by the level of demand: 'People talk about revenge travel, or pent-up travel—this is beyond anything that people can classify as truly pent-up,' he said, adding that his team calculated a whopping $300 billion burst of travel thirst. 'That gap is $300 billion—with a B,' Bastian emphasized. America's leading premium airline has long offered a standard lounge experience through its Sky Clubs, with free wi-fi, buffets of cold snacks and heated steam trays, and a range of complimentary drinks. The Sky Clubs were no match for the burst of revenge travelers. Bastian's efforts to fix these problems in 2023—barring Basic Economy passengers and capping the number of visits allowed for credit card holders—sparked backlash on customers' part and soul-searching for Bastian. 'We are victims of our own success,' he told Fast Company's Stephanie Mehta in 2024, as he explained changes to benefits including access to Sky Club lounges. 'It's hard to tell someone who's been at a certain status for many years that what they've earned is no longer as valuable.' That's why the declining pleasure of the airport lounge resonates for a deeper reason: it's a metaphor for the declining prospects of the upper middle class in an age of 'elite overproduction,' which argues that certain societies grow so rich and successful that they produce too many people of premium education for the number of premium jobs—or premium experiences—that the economy can actually support. The elites have been so overproduced that you can literally see them—in lines stretching out of airport lounges. The elite lounge overproduction theory Several factors make Delta's overcrowding issue particularly severe, and they have to do with how Delta is really trying—and, as Bastian says, succeeding—in offering a premium service to a large, affluent customer base. Delta offers more comprehensive food and beverage options than many competitors, so travelers linger longer, compounding capacity issues. Indeed, when reached for comment, Delta confirmed that its SkyMiles program has seen 'unprecedented engagement,' and its member satisfaction is higher than ever. Delta said it's committed to continuous investment to further please customers, which includes 'modernizing and expanding our lounges.' Generous lounge access deals with American Express (including non-Delta-branded Platinum Card holders) have greatly expanded eligibility, overwhelming facilities. As more travelers achieve status or purchase high-tier tickets, both due to credit card spending and business travel rebounds, demand for lounge space has increased beyond what legacy facilities can handle. Delta isn't alone in its lounge struggles, as shown by its partner, American Express, which has tried to physically expand many of its Centurion Lounges. Those have gone from the epitome of exclusivity and comfort to another kind of crowded waiting room—albeit with arguably better snacks and Wi-Fi. The root of the problem is the same: too many people now have access. The proliferation of premium credit cards, airline status programs, and paid day passes has democratized lounge entry, eroding the exclusivity that made these spaces desirable in the first place. It is unclear if Delta expanded too far, too fast, or if it was surprised by the number of lounge lovers in its clientele. UBS Global Wealth Management has noted a surprising trend in the upper middle class: the rise of the 'everyday millionaire,' or people whose assets fall between $1 million and $5 million. These are exactly the kind of people who would see themselves as lounge-worthy, and likely frustrated to find their small-M millionaire status doesn't go so far. The consequences for travelers are palpable. Social media and travel forums are rife with stories of travelers paying hundreds of dollars in annual fees only to find long lines clogging, say, New York's JFK terminals on a daily basis. The proof is abundant on TikTok. On the other hand, expectations are heightened. Travel research firm Airport Dimensions has conducted an 'airport experience report' for over a decade and found in 2024 that airport lounges are a contradiction: the definitive democratic travel luxury. This widespread expectation—and dissatisfaction—is not just a matter of comfort. For many, the lounge was a symbol of having 'made it'—a reward for loyalty, status, or financial success. Its decline has become a source of frustration and even embarrassment, especially for those who remember a more exclusive era. There's an emotional trigger behind an unpleasant lounge experience. The theory behind the malaise: elite overproduction The overcrowding of airport lounges is more than a logistical headache—it's a microcosm of a broader societal phenomenon. University of Connecticut professor emeritus Peter Turchin has developed a controversial theory of 'elite overproduction' which posits that frustration and even instability result when a society produces more people aspiring to elite status than there are elite positions. It's an unorthodox theory from an unorthodox academic: Turchin is an emeritus professor at UConn, research associate at the University of Oxford and project leader at the Complexity Science Hub-Vienna, leading research in a field of his own invention: Cliodynamics, a type of historical social science. The catch with Turchin's theory is that his own type of complexity science takes on a pseudo-prophetic quality, similar in some ways to William Strauss and Neil Howe's 'Fourth Turning.' And Turchin has foreseen that the United States has reached a stage repeated in civilizations throughout history, when it has produced too many products of elite education and social status for the realistic number of jobs it can generate. Decline and fall follows, Roman Empire-style. The Atlantic profiled Turchin in 2020, warning 'the next decade could be even worse.' Several writers have expanded on his ideas since then, approaching it from their distinctive and different sensibilities. Ritholtz Wealth Management COO Nick Maggiulli posted to his 'Of Dollars and Data' blog on the subject of airport lounges specifically, writing that the 'death of the Amex lounge' simply shows that 'the upper middle class isn't special anymore,' although he did not specifically link this to the concept of elite overproduction. 'There are too many people with lots of money,' he concluded. In the context of airport lounges, the 'elite' are not just the ultra-wealthy, but the vast upper middle class—armed with a combination of higher degrees, status, and premium credit cards—now jostling for the same perks. But what if much of society has been turning into some version of an overcrowded airport lounge? In an interview with Fortune Intelligence, Turchin said this theory makes sense and fits with his thesis when presented with the similarities. 'The benefits that you get with wealth are now being diluted because there are just too many wealth holders,' he said, citing data that the top 10% of American society has gotten much wealthier over the past 40 years. (Turchin sources this statement to this working paper from Edward Wolff.) Turchin said lounges are not by definition restricted from expansion in the same way that political offices are, with a core element of his thesis being there are too many sociopolitical elites for the number of positions open to them, but 'it's the same thing' in light of the difficulties many providers have in expanding lounge access. 'There is a limited amount of space, but many more elites now, so to speak … low-rank elites.' Turchin said these low-rank elites, or 'ten-percenters,' don't have the status typically associated with elite status. 'The overproduction of lower-ranking elites results in decreased benefits for all.' When asked where else he sees this manifesting in modern life, Turchin said 'it's actually everywhere you look. Look at the overproduction of university degrees,' he added, arguing that declining rates of college enrollment and high rates of recent graduate unemployment support the decreasing value of a college diploma. 'There is overproduction of university degrees and the value of university degree actually declines. And so the it's the same thing [with] the lounge.' Noah Smith argues that elite overproduction manifests as a kind of status anxiety and malaise among the upper middle class. Many find themselves struggling to afford or access the very symbols of success they were promised—be it a prestigious job, a home in a desirable neighborhood, or, indeed, a peaceful airport lounge. He collects reams of employment data to show that Turchin's theory has significant statistical support from the 21st century American economy. Freddie DeBoer largely agrees, framing the issue as 'why so many elites feel like losers.' He focuses more on the creator economy than Smith, but asserts that he sees 'think many would agree with me about 'a pervasive sense of discontent among people who have elite aspirations and who feel that their years toiling in our meritocratic systems entitles them to fulfill those aspirations.' Delta's plan to restore status In its lounge strategy, Delta is trying to walk a fine line: Offering a premium service to a class of consumers that is becoming more and more mass-market. CEO Ed Bastian acknowledged as much on the company's latest earnings call. While touting the fortunes of Delta's target customers, households making $100,000 or more a year, Bastian noted the income cutoff 'is not, by the way, an elite definition—that's 40% of all U.S. households.' Beginning February 2025, Delta implemented new caps on annual lounge visits for American Express cardholders, setting a maximum of 15 visits per year and requiring exceptionally high annual spending ($75,000+) to re-unlock unlimited access. Basic Economy passengers, meanwhile, are permanently excluded from lounge access, further tightening entry. Travelers can only enter lounges within three hours of their flight's departure time, discouraging extended stays and unnecessary early arrivals. Delta is opening and upgrading lounges in key markets: New Delta One Lounges in Seattle, New York-JFK, Boston, and Los Angeles feature larger spaces, exclusive amenities, and new design concepts for premium passengers. Major expansions are under way in hubs like Atlanta, Orlando, Salt Lake City, and Philadelphia, with multiple new or enlarged clubs opening between spring and late 2025—some over 30,000 square feet in size, making them among the largest in the network. Renovations to existing lounges (e.g., Atlanta's Concourses A and C) are aimed at maximizing capacity and improving guest experiences. Delta is also exploring emergency overflow options and flexible staffing to address unpredictable surges, especially during weather and operational delays. Delta executives are optimistic. They predict that by 2026, most crowding issues—aside from extreme disruptions—will be resolved on 'almost all days.' Continued investments in larger, better-designed lounges, coupled with tighter access controls, are expected to restore the premium experience customers expect. However, critics note that crowding still occurs at peak times, especially in flagship locations, and design/layout flaws occasionally undermine even the newest clubs. The success of Delta's fix-it agenda is being closely watched by both rivals and loyal travelers. But Delta may be overmatched in rehabilitating the overcrowded airport lounge as a potent symbol of this broader malaise. What was once a marker of distinction is now a crowded, noisy, and often disappointing experience. The democratization of luxury, while laudable in some respects, has left many feeling that the rewards of success are increasingly out of reach—or at least, not what they used to be. As airlines grapple with how to restore the magic of the lounge, they are also confronting a deeper truth: in an age of elite overproduction, the promise of exclusivity is harder than ever to keep. For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. This story was originally featured on
Travel Weekly
an hour ago
- Travel Weekly
All aboard! Demand for rail travel picks up steam
With rail travel bookings surging both this year and next, tour operators are adding itineraries and product. Railbookers has seen a 35% jump in year-over-year bookings for 2025 and a 51% increase for 2026 compared to the same time last year. The operator also owns Amtrak Vacations, which has seen a 15% increase in 2025 bookings year over year. The rail specialists are not the only ones observing a spike in demand for train travel. Intrepid Travel added six itineraries to its rail travel collection in July after unveiling the tours last year and seeing a 24% increase in bookings so far this year. Intrepid Travel expanded its rail itineraries in July after seeing increased interest in the travel style over the last year. Photo Credit: Courtesy of Intrepid Travel G Adventures debuted a rail collection in April that features itineraries with more than 50% of travel by train. G Adventures director of product Sean Benner said the collection was receiving a "ton of engagement" and that G already has plans to expand rail offerings due to the popularity. "We've seen [with] the tours that have been tagged as rail collection, the sales are going up on those," Benner said. "It is a trend that we've been aware of, and it's exciting to see the engagement that we're getting out of it." Tour operators and travel advisors cited various factors fueling demand to ride the rails, from new product to social media to nostalgia for the slower travel of the past. "We've found that it really appeals to travelers looking for more thoughtful, immersive journeys that reduce their environmental impact," said Intrepid spokesperson Hannah Choat. "While sustainability plays a role, the appeal of rail today is equally about pace, presence and deeper connection." Angela Walker, the vice president of operations at The Society of International Railway Travelers, said social media and nostalgia has fueled increased interest in rail travel. Photo Credit: Courtesy of Angela Walker Angela Walker, vice president of operations for The Society of International Railway Travelers, a travel agency that specializes in luxury rail travel, also said slow travel is a major draw for clients opting for luxury rail itineraries. Travelers enjoy the time spent on trains meeting other passengers, enjoying cocktails while watching the scenery go by and indulging in multicourse meals, she said. "It is about the journey as well as the destination," Walker said. That was echoed by Benner, who said that slow, immersive travel and rail journeys go hand in hand. Rail travel differs from country to country, he added, providing a different experience based on the destination and a unique glimpse into the lives of locals. "You're traveling with commuters who are going to work every day," Benner said of G Adventures' itineraries. And he added that the experience "hits perfectly to our sort of ethos, the grassroots of community travel and being there with the community and experiencing it as a local." A passenger train in Poland, with the Tatra Mountains in the background. Photo Credit: Courtesy of G Adventures New trains, vintage experiences Social media is also driving the trend, operators said. Take the iconic bullet trains in Japan or sleeper trains in India, for example. Those types of experiences, frequently shared on social media, can fuel desire to visit those destinations, Benner said. Walker said that with social media picking up on the travel style, it appears to be in "the zeitgeist a little bit more than it used to be." She also credited the premiere of new luxury trains this year as enticing travelers to get onboard. Belmond launched its Britannic Explorer in England and Wales earlier this month, while La Dolce Vita Orient Express made its debut in Italy in April along with the Golden Eagle Silk Road Express in China, Walker said. "It doesn't happen very often that a new train comes along, much less three," she said. Though business at the Society of International Railway Travelers has remained steady, Walker said clients are skewing younger. Luxury rail is no longer only for retirees, she said, adding that she sees more Gen X and millennial clients. Walker said nostalgia is also a factor, pointing to the personal connection many travelers have with rail travel, whether it's a family member's connection to the railroad or a childhood fascination with trains. Luxury train itineraries will sometimes feature a night when passengers dress in 1920s-inspired outfits, a nod to a heyday of rail travel. Jackie DeAntonis, a Scott Dunn private travel manager, agreed and said the allure of the throwback experience proves to be a motivator for rail travelers. "Our guests love the idea of dressing up for a glamorous dinner onboard and connecting with fellow travelers," she said. "But even more important than the glamour is the opportunity rail travel affords them to explore lesser-known regions and experience magical moments."
