19-07-2025
How Three Friends Built a Multimillion-Dollar Brand by Making Sunscreen Fun Again
Vacation, a pandemic-born personal-care startup, has pursued a simple strategy to make some room in its core category: putting the fun back in sunscreen.
The brand design looks like the love child of Club Med and Margaritaville. Discount pop-ups on its website evoke magazine coupons from 1986, down to the dotted lines for scissors. Its SPF 30 mousse comes in a whipped-cream canister. And the handle on its new 20-ounce 'jug' detaches to be worn as a bracelet.
