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Lauryn Hill addresses the ‘nonsense' after her delayed Essence Festival set

Lauryn Hill addresses the ‘nonsense' after her delayed Essence Festival set

New York Post09-07-2025
Lauryn Hill is finding peace of mind in speaking her truth.
The singer, 50, is opening up about her Saturday set at the 2025 Essence Festival of Culture at Caesars Superdome in New Orleans.
Despite Hill's original time slot being slated for 12:35 a.m., she didn't start until 2:30 a.m. local time. The artist's performance ran until 3:37 a.m.
11 Lauryn Hill performs during 2025 Essence Festival Of Culture at Caesars Superdome on July 4, 2025 in New Orleans, Louisiana.
Getty Images
On Sunday, the Essence Festival released a statement taking accountability for Hill's set time.
Now, the hitmaker is setting the record straight.
Hill wrote in a lengthy Instagram post, 'Thank you Essence for clarifying that the delays were not my fault.'
11 Lauryn Hill at the 2025 Essence Festival Of Culture.
Getty Images
'Family, let me address a few things: I am involved in every aspect of what it takes to put on my shows, because it requires THAT much involvement to protect the integrity of my message and the quality of what I do,' she continued.
Hill added that she rehearses and arranges her music 'diligently' while 'also being a parent, grandparent and steward to my immediate family and community.'
Although it is hard work, the Grammy winner does so 'without complaint because it is truly labor of love.'
11 Lauryn Hill performs late at the 2025 Essence Festival Of Culture.
Getty Images
'[It is] a great passion for me to be able to perform meaningful music for my audience.'
'There seems to be a misconception out there that I am somewhere on the Riviera with my feet up, drink in hand, showing up to concerts whenever because I'm too important to care,' explained Hill. 'That's nonsense… and anyone who's been a part of these productions knows that IN FACT the opposite is true.'
'Those of us who are still out here grinding to present an alternative to the divisive, to the shallow, to the controlled, and to the intentionally limiting narrative of our representation do what it takes to do so,' she detailed. 'We are here, pushing through the resistance.'
11 Fatlip, Jermaine Dupri, Imani, and Slimkid3 perform onstage during Day 3 of the 2025 Essence Festival.
Getty Images for ESSENCE
Hill acknowledged that she is no stranger to production delays, but appreciated the festival for taking responsibility.
'This IS however the first time a promoter has acknowledged the slip up on their end, (thank you Essence!),' she wrote, 'and this will be the last time l'll allow production challenges to look like the fault is mine alone, when they aren't.'
Concluding her message, Hill signed off: 'Media, fact check and watch what you irresponsibly put out there— there are consequences for misrepresenting the facts. Despite the late start, I appreciate those who stayed and rocked with us.'
11 Dj Mars, DJ Trauma and Lala Milan onstage during Day 3 of the 2025 Essence Festival.
Getty Images for ESSENCE
Fans flocked to the comments section to share their support for the legendary artist.
'I would wait however long it takes to catch a Lauryn Hill set. I'm about to go listen to that unplugged album RIGHT NOWNOW,' one fan wrote.
Another added, ''I'm savin souls and yall complaining bout my lateness…' tell them!'
11 Lauryn Hill.
Getty Images
However, not everyone was as understanding.
'Not cool. You were late at lovers at friends didn't hit the stage until 3am. We had to leave. It's disappointing,' one social media user chimed in.
A second follower noted, 'I want to love this but I've been to like 3 shows in the last couple years and stayed/waited/danced my butt off when you got there. But they all started uber late. I guess alllll these production peeps in different states need to get it together.'
The 2025 Essence Festival of Culture took place from Thursday, July 3, to Sunday, July 6.
11 Lauryn Hill performs in nearly-empty stadium.
morgand.23/TikTok
Hill's set was supposed to hit the stage Friday night, following GloRilla, the Isley Brothers, Babyface, Maxwell, Lucky Daye and Psiryn.
But most of the other performers also didn't go onstage until at least an hour after their scheduled sets.
While onstage, Hill sang her hit 1998 song 'Ex-Factor.'
The superstar also brought her sons Zion Marley, 27, and YG Marley, 23, out to perform with her.
11 Lauryn Hill performs later than scheduled.
morgand.23/TikTok
During her set, Hill performed 'Killing Me Softly With His Song' and closed out the show with 'Fu-Gee-La,' a song from her hip-hop group, the Fugees.
Shortly after, Essence Festival released a statement on Instagram defending Hill.
'Family is family and around here we protect our own no matter what the PEOPLE have to say,' they said on Sunday.' Let's be very clear— WE don't play about Ms. Lauryn Hill. Not for clicks. Not for headlines.'
11 Lauryn Hill performs on Night 1 during the 2025 Essence Festival Of Culture.
WireImage
'She arrived on schedule, stepped on that stage, and delivered the kind of performance only a legend can,' the statement added. 'The delay? Not hers. We will take that. The moment? One for the books.The legacy? Still unmatched.'
'Put some respect on her name. Keep the takes, but keep her out of them,' the festival concluded. 'All love and deep profound admiration for Ms. Lauryn Hill.'
Over the years, Hill has been notorious for arriving late to her shows.
11 Lauryn Hill attends The 2025 Met Gala.
Getty Images for The Met Museum/Vogue
In 2023, during a delayed concert of hers, the singer told the crowd, 'Yo, y'all lucky I make it on this blood ras stage every night.'
'I don't do it because they let me do it,' she shared. 'I do it because I stand here in the name of God and I do it.'
'God is the one who allows me to do it,' Hill stated as the crowd went wild. 'Who surrounded me with family and community when there was no support. When the album sold so many records and no one showed up and said, 'Hey, would you like to make another one.''
11 Lauryn Hill in NYC.
Walik Goshorn/MediaPunch/INSTARimages
'So, I went around the world and played the same album over and over and over, because we're the survivors.'
Hill formed the Fugees in 1990 with Wyclef Jean and Pras. Their second album, 'The Score,' in 1996, made Hill the first woman to win a Grammy Award for Best Rap Album.
Then, in 1998, Hill released her debut solo album, 'The Miseducation of Lauryn Hill.'
She took home the award for Album of the Year at the Grammys, becoming the first rapper to win in that category.
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They're influential — and invisible. Inside the high-stakes world of celebrity social media managers
They're influential — and invisible. Inside the high-stakes world of celebrity social media managers

Yahoo

time40 minutes ago

  • Yahoo

They're influential — and invisible. Inside the high-stakes world of celebrity social media managers

When The Kelly Clarkson Show won a Daytime Emmy in December 2023, Kelly Clarkson wanted the news on her personal Instagram fast. 'Hey Jake, do you mind getting this up for Kelly tonight?' someone from Clarkson's team texted her personal social media manager Jake Updegraff, along with the approved message. Updegraff, who was in the middle of a Friday-night holiday gift exchange with friends, quickly jumped on it. He logged into Clarkson's account, because, yes, having a celebrity's password is just part of the job. The message itself was standard — a thank-you to the Daytime Emmys and a shout-out to her team. But something about the post was unusual once it went live. It turns out Updegraff forgot to delete the internal note that preceded the approved copy. It began, 'Hey Jake, do you mind getting this up for Kelly tonight?' Updegraff had put his phone on Do Not Disturb after he finished the assignment. He didn't realize the mistake until hours later, when a flood of missed calls and texts hit. 'My heart dropped,' he recalls. The gaffe made headlines. 'BECAUSE OF JAKE: Kelly Clarkson baffles fans with Emmy Award message blunder as they beg for a 'Jake reveal' & say 'he deserves a raise,'' read one headline. Clarkson, for her part, found it hilarious. In the comments section of her own post, she thanked Updegraff for 'simply killing it ... I have never laughed so hard!!' "That just shows you the kind of person she is," Updegraff says. "She could have easily been like, 'You're fired.' That's what I thought was going to happen." Moments like this reveal just how close — and high-stakes — the job of a celebrity social media manager can be. If you've ever wondered whether your favorite celebrity is actually the one hitting "post" on their social media accounts — their selfies, their beauty routines, an oddly relatable meme — the answer is: Maybe. Or maybe it's someone like Updegraff, one of the many digital ghostwriters and content strategists working behind the scenes. Their job? Curate every pixel of a celebrity's personal brand online — on their verified account, in their voice, as if they posted it themselves. It's not a new role in Hollywood, but it's one that has evolved significantly. Today's celebrity social media manager is part brand strategist, part confidant, part crisis manager — and, most important, an invisible architect of influence. It's a high-stakes, high-speed job that requires precision, patience and a sixth sense for timing. And while the work is mostly behind the curtain, the impact is often front-page. I spoke to four social media managers — two on the record, two anonymously — who've run social media accounts for some of the biggest names in Hollywood. They revealed what celebrities are like on the other side of the apps, how the culture of posting has changed since the early Instagram era and why, as the people running the show, success often means leaving no trace. The evolution of the celebrity feed While it may seem second nature now, there was a time when celebrities wanted nothing to do with Instagram. When the platform launched in 2010, few saw the value in sharing glimpses into their private lives, especially while they were still figuring out how to make the most of 140 characters on Twitter. 'When we first started publishing for celebrities, not only did they not really think about social media to any great extent, they were very cynical about it,' says Patrick Mulford, former chief creative officer and later CEO of theAudience, one of the first agencies to manage celebrity feeds. 'They already made a lot of money. This was kind of fractional compared to what they'd make on a movie.' Founded in 2011 by Ari Emanuel, Sean Parker and Oliver Luckett, theAudience offered full-service 'ghostposting,' where the agency would craft content that is then published on a star's social media channel. It counted stars like Hugh Jackman, Emma Watson and Charlize Theron as clients. 'We managed a good 40 or 50 big stars,' Mulford says. 'Only about 10 were really engaged. The rest didn't even realize we were posting for them.' When I ask who was disengaged, he politely declines to give names but says his company found ways to work around the challenge. For example, they would build posts from scratch — using image libraries or stock photos to create the illusion of activity when stars weren't available or willing to share personal content. Mulford says stars' early hesitation with Instagram came down to privacy and image control. But over time, celebrities like Chrissy Teigen, Will Smith and the Kardashian-Jenners changed the game. He cites these stars as ones who leaned into the medium, embracing personality-driven posting and helping reset industry expectations. Their successes — coupled with the rise of influencer culture — rewrote the rules. Suddenly a strong online presence wasn't just helpful; it was vital. Social media became a brand engine, and behind every glossy post, there needed to be someone pulling the strings. Enter the celebrity social media manager. What started as a nice-to-have role quickly became essential. As celebrities embraced social media as a tool to shape their personal brands, the expectations grew — not just from their teams but also from their followers. Stars were expected to be 'authentic' and always on. Fans didn't just want promotional posts; they wanted birthday shout-outs, behind-the-scenes glimpses and unfiltered moments — all while maintaining a level of polish and control that only a professional could provide. The real challenge became finding someone who could manage the pace, protect the brand and disappear into the background. Today Instagram feels like the one platform stars have to be active on. It's the digital front door to both a celebrity's brand and personal life, where a single post can launch a product, spark a headline or shift a narrative. Being invisible For one social media manager who worked closely with two A-list stars, a key part of her job wasn't the content strategy or the caption copy — it was knowing how to disappear. She asked to remain anonymous due to NDAs she signed with both celebrities, so we'll call her Sarah. 'The most important quality of being a celebrity social media manager is the art of being invisible,' she told me. Her job required her to be with one actress almost 24/7. 'When I'm in the glam room, when I'm in the hotel room getting my content, she doesn't even feel my presence — but I'm always at the ready. I'm getting what I need, but I'm never in the way.' Sarah started as a personal assistant to a television personality, eventually running that star's personal and business social accounts before moving on to an A-list actress. "There's a lot of perks to the role," she tells me. " When I traveled, I got to stay where they stayed. They're staying at the f***ing nicest hotels, I get to stay at the nicest hotels. We're flying first or business class. The best part, bar none, is the exposure to their worlds — not from a gossip level but just being able to attend events and go to the premieres and get all the perks.' 'The most important quality of being a celebrity social media manager is the art of being invisible.'Sarah But with those perks came pressure and unpredictability. "The hardest part is the emotional roller coaster that comes with [the job]," she says. "Every day is a different emotion and a different hurdle, but you also learn to be super empathetic to what they deal with. There's somebody needing something from them 24/7. They're never alone. And I think you forget that they're people too.' That emotional proximity gave her a front-row seat to something else: just how involved celebrities actually are in crafting their online images. Far from being hands-off, many stars are invested in what they post and how they're perceived. They care about the tone of the caption, the order of the photo carousel and the filter used on pictures. For them, every post is a piece of the puzzle: a carefully calibrated extension of their public persona. And they expect the people running their accounts to not just understand the vision but to execute it flawlessly. How involved are these stars, really? Quickly learning that the job required emotional intelligence as much as creative instincts helped Sarah be successful. For the A-list star, she knew all personal socials were "the front door into all her business verticals." "I was with her every single day, traveling the world with her, in her home," she says. But with proximity came pressure. The closer you are to a celebrity, the more disciplined you have to be. 'Where people in this job really struggle is they make their presence too known,' she said. 'They try to insert themselves into their lives too much. The people who are successful in a celebrity's life want nothing in return. I don't need to be in the video. I don't care if my socials grow. I just want to do a good job and make sure she's comfortable and happy.' I spoke to another woman, I'll call her Kate, who also asked to remain anonymous as she's still running all personal and business social accounts for a major multi-hyphenate celebrity. Like Sarah, she assumed the star she worked for might be more hands-off. After all, said star should be busy running an empire. 'I come from a news background, and I was like, she's one human being — how much work could there possibly be?' Kate says. 'But with her in particular, she's omnipresent. She's constantly doing stuff.' 'She has 800 other things to do, but she still wants to see everything before it goes up.'Kate, on managing a celebrity's social media presence Kate manages a small team who assist her with drafting copy, pulling selects from photo shoots, scrubbing through shared albums for raw content, and posting across platforms like Facebook, Instagram, TikTok and X. She's in direct contact with the celebrity daily, reviewing captions, approving content and texting about trends. While Kate's client is unusually open — 'shockingly so for a celebrity at her level' — she's also extremely hands-on. 'She'll say, 'Swap photos seven and nine.' She has 800 other things to do, but she still wants to see everything before it goes up.' Waiting for approvals across time zones can stall content for hours — and the back-and-forth is round-the-clock. 'She's stunning, obviously,' Kate says. 'But there's a f*** ton of editing that goes into even her [photos].' Still, the star's involvement is part of what makes her feel real to fans — even when it's not technically her posting. 'Sometimes I'll DM someone and say, 'Hey, this is Kate from [celebrity]'s team. She saw your comment and wanted to send you something.' Meanwhile, she didn't. But it makes their day. And my boss loves that — she wants to uphold that reputation because she really is very fan-first,' she explains. That kind of quiet, careful work might be the norm for this job — but it's not the only way to manage a celebrity account. Creating big moments Although some social media managers live in a world of day-to-day maintenance and approval loops, there's a more strategic side too — building campaigns that go viral and making headlines. For Updegraff, who also works with clients like Pentatonix and Alicia Silverstone, his work is about creating the moments fans (and press) can't stop talking about. Updegraff helped launch Alicia Silverstone's TikTok account in 2021 — and turned her debut into a full-blown cultural event. It was Updegraff who had the idea to re-create the "As if" scene from Clueless for her first-ever post, complete with a cameo from her son Bear. 'She gained like two million followers in 24 hours,' he says. 'It was insane.' The idea came together quickly, but strategically. Silverstone was collaborative, even asking if he thought the 'As if!' moment was the film's most iconic scene. 'I knew we could make a splash,' Updegraff says. 'We posted it on a Friday. And it was everywhere.' Silverstone's willingness to lean into nostalgia and share glimpses of her personal life — like including her son — has made her and Updegraff a successful team. Another win: the 'That's Not My Name' trend, which he and Silverstone also kicked off together. 'That one was pretty big,' he recalls. View this post on Instagram A post shared by Alicia Silverstone (@aliciasilverstone) Updegraff says his job is part creative director, part executive assistant. He pitches ideas, films content, edits videos, builds UGC campaigns and posts each one across a dozen different platforms. 'People don't realize how much time it takes just to post,' he says. 'It's the same piece of content, but you have to format it 20 different ways.' Not every celebrity wants to get personal, and that's fine with him. 'If you're not comfortable [with an idea], I have 12,000 more,' he says. 'But I'll gently push you if I think something's worth the risk.' He's always encouraging stars to be more vulnerable but never in a way that feels forced. 'Authenticity wins,' he says. 'You just have to know what's real for each person.' The job, behind the post While all the social media managers I spoke to came from different backgrounds and approached their roles differently, they all believe one thing: The job is misunderstood. 'People think it's just posting,' Updegraff says. 'But it's emotional labor. It's creative strategy.' To be successful, all four say it isn't just the skill or the access that makes it possible — it's the trust that allows them to operate in the background without disrupting the spotlight. In a culture where everyone is watching — fans, brands, press, Reddit threads — the most important thing might be making it all look effortless.

Monday Drop! Tyler, the Creator's New Album ‘Don't Tap the Glass' Gets Surprise Release Date
Monday Drop! Tyler, the Creator's New Album ‘Don't Tap the Glass' Gets Surprise Release Date

Black America Web

time2 hours ago

  • Black America Web

Monday Drop! Tyler, the Creator's New Album ‘Don't Tap the Glass' Gets Surprise Release Date

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Taylor Swift Fans Convinced Cryptic Posts Are a Countdown to Huge Career News
Taylor Swift Fans Convinced Cryptic Posts Are a Countdown to Huge Career News

Yahoo

time3 hours ago

  • Yahoo

Taylor Swift Fans Convinced Cryptic Posts Are a Countdown to Huge Career News

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