
7-Eleven selling 'Japan's longest roll of toilet paper' that's 7.11 times longer than normal
By SoraNews24
Toilet paper is often the unsung hero of everyday life. It never gets the respect and reverence it deserves, at least until it's not there when needed and it suddenly becomes the most important substance in the universe.
Perhaps sensing this paradigm, convenience store chain 7-Eleven has come up with possibly the grandest and most abundant toilet paper Japan has ever seen. Dubbed 'Japan's longest' roll of TP for home use, it boasts a length of 356 meters, about 7.11 times longer than a normal roll, which they estimate to be 50 meters.
This roll of single ply is produced by Marutomi Seishi, who makes the previously longest roll of toilet paper, the Super Long Pulp 6x Roll 300m. With their special technique, Marutomi can create these rolls several times longer than conventional TP, but maintaining a diameter that's only slightly wider.
▼ This infographic shows that 7-Eleven is having lots of fun with numbers. Not only is the length, and therefore width, about seven times a normal roll, the diameter is about 1.1 times one.
Marutomi said they developed the product based on a survey that suggests one in three married couples were dissatisfied with their toilet paper. One of the reasons being that it gets used up too fast and replacing it is a nuisance. That survey probably wasn't too enlightening since just having an empty tube next to the toilet is annoying to everyone, except maybe those really into arts and crafts.
Considering how ultra-condensed it is, you might be wondering how well the paper holds up. Judging by the reviews for the Super Long Pulp 6x Roll 300 meters on Amazon Japan, all of the comments seem satisfied with the paper itself and the only complaint was that the roll can get warped as it gets near the end because there's no tube inside.
So, we can probably expect the same level of quality from 7-Eleven's version too, and at a suggested retail price of 298 yen, it's even comparable to regular toilet paper, especially from a convenience store.
Even if you only demand the finest in luxury for your bottom, it might be worth it to pick up a roll and squirrel it away in case of emergencies. You never know when people might start panic buying the stuff again.
Source: PR Times, Amazon Japan
Images: PR Times
Read more stories from SoraNews24.
-- People in Japan are now stealing toilet paper in midst of coronavirus crisis
-- Toilet paper miracle ends 11 harrowing minutes in a Harajuku McDonald's restroom
-- We try Rabbit toilet paper, a luxury roll made by suppliers to the Imperial Family
External Link
https://soranews24.com/2025/06/19/7-eleven-selling-japans-longest-roll-of-toilet-paper-thats-7-11-times-longer-than-normal/
© SoraNews24
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- Nikkei Asia
Bid for 7-Eleven owner to come to a head soon, hints Couche-Tard
A 7-Eleven convenience store in Tokyo. Its owner, Seven & i, is in discussions with its potential acquirer Alimentation Couche-Tard, the Canadian retail group said on June 26. (Photo by Akira Kodaka) KENJI ASADA NEW YORK -- Alimentation Couche-Tard, which has made a takeover bid for Seven & i Holdings, hinted on Thursday that a decision on whether to proceed with the acquisition of the 7-Eleven convenience store chain owner will be made soon. No specific timing was given. Alex Miller, president and CEO of the Canadian company, said in an earnings call that the companies are engaging in discussions on due diligence and divestitures and "setting a timeline" to bring clarity for both sides. "I believe that timeline will be shorter rather than longer," he added.


Japan Today
23-06-2025
- Japan Today
7-Eleven selling 'Japan's longest roll of toilet paper' that's 7.11 times longer than normal
By SoraNews24 Toilet paper is often the unsung hero of everyday life. It never gets the respect and reverence it deserves, at least until it's not there when needed and it suddenly becomes the most important substance in the universe. Perhaps sensing this paradigm, convenience store chain 7-Eleven has come up with possibly the grandest and most abundant toilet paper Japan has ever seen. Dubbed 'Japan's longest' roll of TP for home use, it boasts a length of 356 meters, about 7.11 times longer than a normal roll, which they estimate to be 50 meters. This roll of single ply is produced by Marutomi Seishi, who makes the previously longest roll of toilet paper, the Super Long Pulp 6x Roll 300m. With their special technique, Marutomi can create these rolls several times longer than conventional TP, but maintaining a diameter that's only slightly wider. ▼ This infographic shows that 7-Eleven is having lots of fun with numbers. Not only is the length, and therefore width, about seven times a normal roll, the diameter is about 1.1 times one. Marutomi said they developed the product based on a survey that suggests one in three married couples were dissatisfied with their toilet paper. One of the reasons being that it gets used up too fast and replacing it is a nuisance. That survey probably wasn't too enlightening since just having an empty tube next to the toilet is annoying to everyone, except maybe those really into arts and crafts. Considering how ultra-condensed it is, you might be wondering how well the paper holds up. Judging by the reviews for the Super Long Pulp 6x Roll 300 meters on Amazon Japan, all of the comments seem satisfied with the paper itself and the only complaint was that the roll can get warped as it gets near the end because there's no tube inside. So, we can probably expect the same level of quality from 7-Eleven's version too, and at a suggested retail price of 298 yen, it's even comparable to regular toilet paper, especially from a convenience store. Even if you only demand the finest in luxury for your bottom, it might be worth it to pick up a roll and squirrel it away in case of emergencies. You never know when people might start panic buying the stuff again. Source: PR Times, Amazon Japan Images: PR Times Read more stories from SoraNews24. -- People in Japan are now stealing toilet paper in midst of coronavirus crisis -- Toilet paper miracle ends 11 harrowing minutes in a Harajuku McDonald's restroom -- We try Rabbit toilet paper, a luxury roll made by suppliers to the Imperial Family External Link © SoraNews24

20-06-2025
INTERVIEW: Seven-Eleven Vows to Shift from Top-Down Management
News from Japan Economy Jun 20, 2025 18:31 (JST) Tokyo, June 20 (Jiji Press)--Seven-Eleven Japan Co. is shifting from its top-down management, Tomohiro Akutsu, who became president of the convenience store chain last month, said in a recent interview. The authority to decide on new products has been transferred from executives to planning teams as part of the change, Akutsu said. "Our company's culture has to change now," he said. Seven-Eleven has been struggling due to its slow response to thrifty consumers amid rising prices. Still, Akutsu said the company will not pursue a low-price policy aggressively. "It's difficult to attract customers for a long time with an appeal of cheapness," he said. [Copyright The Jiji Press, Ltd.] Jiji Press