Meta AI makes it all a little easier, one day at a time
conceptualised the launch of
Meta AI
in India, Meta's new intelligent AI tool, with a campaign inspired by a question every Indian has asked or been asked while navigating the monotony of daily routine – 'Aaj kya karoge?'
With a deep understanding of the industry and consumer trends, the team identified a key challenge when it came to AI: the narrow perception of AI as merely a utility tool. This, coupled with the mundaneness of the everyday, limits people's ability to explore the uninhibited creative potential of an AI tool.
By marrying this insight with Meta AI, seamlessly integrated into apps people already spend most of their time on –
,
and
– the team saw an opportunity to shift perception and showcase Meta AI's ability as an
intelligent thought partner
to inspire new ideas, and enhance the little moments in life.
This empowered millions across India to explore the transformative power of Meta AI in their daily lives and urged them to infuse their routines with creativity, spontaneity and a sense of discovery.
This thought was brought to life through six geographically targeted films, each telling a mundane yet distinct story across age groups. These relatable narratives sparked curiosity and showed how even the most everyday moments can be made magical with Meta AI.
The campaign extended beyond films to contextual YouTube ads featuring prompts tailored to people's real-time searches. In Delhi and Lucknow, contextual billboards spoke the local language - capturing the habits and quirks of the city.
Mahima Mathur, creative director, DDB Mudra said, 'We didn't want to introduce Meta AI with the usual fanfare. We wanted India to find it in its own way - in places we already live and love. In a WhatsApp chat. While scrolling through Facebook. In an Instagram group. 'Aaj kya karoge?' isn't just a line. It's a friendly nudge. An invitation to think a little bigger, try something new, and let Meta AI make it all a little easier, one day at a time.'
With this campaign, the aim was to maximise reach and awareness about Meta AI, by nudging people to take notice of its capabilities as a relatable, intelligent and above all, a truly personalised AI tool.
Watch the videos here:
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
33 minutes ago
- Time of India
NFL's power couple: Josh Allen dominates NFL headlines as Hailee Steinfeld shines with Hollywood award nod
Josh Allen and Hailee Steinfeld are celebrating a year of professional triumphs and personal bliss (Image via Beau Society) Buffalo Bills quarterback Josh Allen is riding a wave of success — both on and off the field. While his professional accolades are stacking up, it's his personal life that's been stealing the spotlight. After a year filled with awards, record-breaking contracts, and box office domination, Allen says his proudest moment is marrying Hailee Steinfeld . A fairytale wedding, a tropical honeymoon, and a champagne toast I n a heartwarming admission, Josh Allen told reporters, 'I mean they've all been big, none other than marrying my best friend. And she makes everything easier, so I don't really focus on the other stuff. That was the most important decision I'll make in my life, and I made the right one.' On May 31, Allen and Steinfeld tied the knot in a stunning Santa Barbara ceremony. Since then, they've been celebrating like true superstars. The couple jetted off on a dreamy honeymoon, which Allen shared on Instagram in a sweet photo collage captioned simply, 'Wifey.' The couple wore traditional Hawaiian leis, toasted champagne mid-flight, and even hit the golf course — Allen's favorite offseason pastime — all while soaking up the newlywed bliss. Steinfeld echoed the sentiment in her Beau Society newsletter, saying, 'Over the past two weeks, random yet very specific memories have been popping back into our heads, and we've been blurting them out to each other, often through smiles, laughs, and tears.' Hailee Steinfeld lands major award nomination as Josh Allen eyes ESPY glory The honeymoon phase comes with a cherry on top. Steinfeld just received a Best Supporting Actress nomination at the 2025 Astra Midseason Movie Awards for her performance in the horror hit Sinners. The record-breaking film — now the highest-grossing original horror movie in domestic box office history — also scored nominations for Best Picture, Director, Screenplay, and two Best Actor nods. Meanwhile, Allen has racked up nominations at the 2025 ESPYs, including Best NFL Player and Best Male Athlete. This comes after the 29-year-old quarterback inked a six-year, $330 million contract with a jaw-dropping $250 million guaranteed — a historic deal following his MVP season. In a year where both Allen and Steinfeld reached new heights in their respective careers, they've also shown what it means to prioritize love. For Allen, all the awards in the world come second to having Steinfeld by his side: 'That was the most important decision I'll make in my life, and I made the right one.' Also Read: How did Josh Allen and Hailee Steinfeld meet? Inside their quiet start and secret love story to their wedding in just two years Game On Season 1 continues with Mirabai Chanu's inspiring story. Watch Episode 2 here.
Time of India
33 minutes ago
- Time of India
Katya Kuropas stuns NFL fans with four word message after Ann Maye drops honeymoon photos
Katya Kuropas stuns NFL fans with four word message after Ann Maye drops honeymoon photos (Image Source: X) Recently it's not been football but their off-field lives that have put two young NFL quarterbacks J.J. McCarthy and Drake Maye in the spotlight. As of late, we saw both players and attendees at events together. More observably, we noticed something intriguing online. While Drake Maye's wife Ann Maye was posting wonderful photos from St. Lucia on their honeymoon, J. J. McCarthy's fiancée, Katya Kuropas, posted a very short but lovely message on her Instagram story. The timing was interesting and led some fans to wonder if something else was going on. What exactly did Katya Kuropas say? What were fans combining as far as the two occurrences? Katya Kuropas shares four powerful words after Ann Maye's honeymoon post from St. Lucia On June 30, 2025, Katya Kuropas, the fiancée of Minnesota Vikings quarterback J.J. McCarthy, posted an Instagram Story that simply read 'Keep your peace always.' The four-word note got some quick attention and mostly because it came just hours after Ann Maye, wife of New England Patriots rookie QB Drake Maye, shared new honeymoon pictures from St. Lucia. The message didn't tag anyone and seemed peaceful, but fans online found the timing too close to ignore. Social media users on X (formerly Twitter) began to wonder if Katya Kuropas' post was a reaction to Ann's tropical honeymoon update. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo Ann Maye and Drake Maye got married in early June 2025 in North Carolina, and flew to St. Lucia right after for their honeymoon. Ann posted new pictures on June 30, showing beach views and couple selfies. J.J. McCarthy and Katya Kuropas remain low-key while fans draw comparisons J.J. McCarthy and Katya Kuropas have stayed under the radar with their relationship since his NFL debut in April 2025 after first being drafted by the Minnesota Vikings. J.J. McCarthy and Katya Kuropas, who have been dating since high school, are usually described as an "unshakeable' couple. Katya Kuropas does not post very often, making her four-word post seem more significant to fans. Meanwhile, Drake Maye and Ann Maye have been more open on social media since their wedding. Ann's St. Lucia posts showed them smiling on a beach and enjoying drinks by the sea. The message and timing may be coincidence, but it has definitely stirred curiosity across NFL fan pages. Also Read: Pregnant Katya Kuropas Steals Spotlight As J.J. McCarthy Plots NFL Comeback Game On Season 1 continues with Mirabai Chanu's inspiring story. Watch Episode 2 here.
Time of India
33 minutes ago
- Time of India
Debinna Bonnerjee on coming together with husband Gurmeet Choudhary after 10 years for Pati, Patni aur Panga
Television's beloved couple, Debina Bonnerjee and , are back together on screen after nearly a decade in the upcoming reality series Pati, Patni Aur Panga. The duo, last seen together in shows like Nach Baliye and Khatron Ke Khiladi in 2013, are excited to share the screen once again. Tired of too many ads? go ad free now Debina shared her joy of returning to a full-scale production. 'I am shooting with a production after such a long time, it feels very different,' she said. Gurmeet echoed the sentiment, saying, 'We last did Khatron Ke Khiladi and Nach Baliye as proper projects. It feels amazing to come back after 10 years. Television has always been our field. I consider myself lucky that I'm doing TV, OTT, and films. What more could one ask for?' The couple acknowledges how times have changed since their last joint project, especially with the rise of social media. 'You see me in vlogs. I shoot at home. My kids grew in front of you, my struggle with them, my weight loss journey. Along with this reality show, Guru is shooting for 2 more projects. It is a huge pressure for him. When we did Nach Baliye, there was no social media. Now with YouTube and Instagram, we're connected more deeply with our audience. That's why this project felt right,' Debina explained. Known for her YouTube channel and relatable vlogs, Debina has documented everything—from her pregnancies and parenting journey to weight loss and personal struggles. 'You've seen me grow, seen my kids grow, and seen me overcome challenges. For all the women out there who feel their careers end after kids—it's not true. I've shown that a comeback is possible. But you must be fit, emotionally and physically.' Praising Gurmeet, Debina added, 'Guru is my rock. I showed you everything genuinely from my heart.' Their return is not just a project—it's a celebration of love, resilience, and evolving together. The show is going to feature several couples.
