Hisense display technology powers VAR wiewing at FIFA Club WC 2025
Hisense has strengthened its presence on the international sports stage through its advanced display technology featured at the FIFA Club World Cup 2025. The company's state-of-the-art screens are being used in the Video Assistant Referee (VAR) room at the tournament's International Broadcast Centre (IBC), delivering ultra-clear visuals and real-time responsiveness essential for critical match decisions.
This tournament marks the first time FIFA has granted exclusive VAR screen branding rights to a partner, highlighting Hisense's reputation as a trusted provider of high-performance display technology in elite sports environments.
In addition to its role in the VAR room, Hisense branding is prominently visible across the stadiums. Dynamic LED perimeter boards and large-scale jumbotrons broadcast messages such as 'HISENSE 100″ TV, GLOBAL No.1' and '#RGB-MiniLED TV,' promoting the company's flagship innovations including its 100-inch television models and cutting-edge RGB-MiniLED technology.
As millions of fans around the world tune in to watch the tournament, Hisense continues to elevate the viewing experience both in the stadium and at home.
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