Magnifi unveils GenAI upgrade to transform live and archival video storytelling
Magnifi by VideoVerse, a global leader in AI-driven video automation, has unveiled a major platform upgrade designed to streamline and accelerate live and archival video editing for sports, media and entertainment industries. The enhanced platform introduces cutting-edge generative AI tools that enable content teams to produce, localise, and publish multi-format video content in real time, eliminating traditional post-production delays.
At the heart of the upgrade is a unified dashboard that allows teams to edit more efficiently, automate publishing across platforms, and enhance audience engagement. The new features include real-time editing, AI-powered multilingual subtitles, automated vertical video creation, metadata enrichment and AI-generated thumbnails. This suite of tools addresses longstanding challenges in the industry, including labor-intensive workflows, metadata inconsistencies, and the growing demand for platform-native content across OTT, broadcast and social media.
Among the standout upgrades is the enhanced Live Editor, which enables instant highlight generation during events, complete with culturally localised subtitles. The platform's vertical-first video creation tool, Storyteller, caters to mobile and short-form content needs and is already being utilised by FIFA+ to boost engagement. A dynamic rule engine allows content teams to set key event triggers, such as goals, wickets, or touchdowns, for automated publishing, ensuring timely and consistent content delivery.
Magnifi's GenAI capabilities also produce platform-ready thumbnails and captions within seconds, significantly reducing manual effort and increasing content accessibility. These advancements have already led to measurable success: the Mountain West Conference in the US saw a 150% rise in viewership through real-time highlight publishing; an Asian OTT platform generated 45,000 clips monthly from 1,500 hours of content; the Indian Premier League (IPL) created 3,500 web stories from 14,000 minutes of footage, driving a 25% increase in web traffic; and a major rodeo partner reported a 15% boost in output, gaining 1.3m new viewers in just two months.
Meghna Krishna, Chief Revenue Officer at VideoVerse, said: 'It has been a tremendous journey watching the product evolve from a simple highlight creation solution at inception, into a comprehensive editorial workspace. With this new update, we are empowering content teams to enhance creativity, maximize efficiency, and allocate resources more strategically. We have become a meaningful extension of our clients' editorial ecosystems, supporting both the system and the storytellers with the ease and efficiency of GenAI and automation.'
Operating 24/7 across more than 50 global sports, Magnifi processed over 250,000 hours of footage last year alone, generating millions of clips for broadcasters, leagues and federations. With this latest upgrade, the company is now expanding its AI tools to newsrooms and broader media production environments. Early pilots with broadcasters are already delivering promising results in teaser production, newsroom editing, and multilingual content workflows, positioning Magnifi as a game-changer across the content ecosystem.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Etihad
12 hours ago
- Al Etihad
UAE surpasses UK to become world's second-largest fintech market in H1 2025
27 July 2025 12:50 REDDY (ABU DHABI)The UAE has emerged as the second largest fintech investment market globally in the first half of 2025, overtaking the United Kingdom and trailing only the United States, according to data compiled by Innovate notable shift was largely driven by a landmark $2 billion capital raised by Binance, which positioned the country ahead of more established fintech hubs such as London and fintech investment stood at $24 billion across 2,597 deals in the first half of 2025, marking a 6% increase from the previous six-month period. Of this, the UAE accounted for $2.2 billion from just 58 deals, highlighting its strategic appeal for high-value compares to the UK's $1.5 billion over 240 deals and India's $1.4 billion from 109 transactions. Singapore, another leading Asian fintech hub, drew $797 million across 100 US, as top country for fintech investment, attracted $11.5 billion in 1,082 and Germany, traditionally strong European players, attracted $693 million and $668 million respectively. Canada followed with $543 million, while Ireland secured $354 million in funding. Brazil rounded out the top 10 with $350 million across 53 $2 billion capital raise in the UAE was the largest fintech transaction globally during the first half of the Abu Dhabi government-backed investor focused on AI and advanced technologies, made the landmark investment in the world's largest cryptocurrency exchange to accelerate digital asset adoption. The deal, which was settled in stablecoins, eclipsed all other major fundraises and underscored the region's growing influence in the digital assets space. Other top global fintech deals included Plaid's $575 million raise in the US (open banking), Rapyd's $300 million in the UK (payments infrastructure), Airwallex's $300 million in Singapore (cross-border payments), and Mercury's $300 million in the US (neobanking).Commenting on the broader trends, Kaan Akin, Chief Investment Officer at Tenity, noted: 'We're not in a hype cycle – we're in a recalibration. Investors are moving away from broad bets and looking for sharper execution, deeper tech, and clear paths to revenue.'While global fintech investments are stabilising, the competition for capital is intensifying. The UK retained its crown as Europe's fintech leader, but the gap with the rest of the continent has narrowed. Europe (excluding the UK) raised $2.9 billion in H1 2025 – a 28% increase from H2 2024. France and Germany were key contributors, underlining strong regional Finance CEO Janine Hirt said the figures demonstrate resilience in the face of global headwinds. 'Despite the broader market adjustment, it is encouraging to see signs of stabilisation and resilience, in the UK and across Europe. The UK FinTech sector has proven its value. It is profitable, job-creating and globally recognised."To retain our global lead however we need to continue working with industry, government and regulators to improve access to growth capital and innovation.'Analysts pointed to a shift in investor behaviour, with capital becoming increasingly concentrated among top-tier Szabo, Head of London at Illuminate Financial, said: 'In H1, we continued to see a bifurcated venture and early growth market... Yet another bifurcation is emerging: capital allocation is increasingly concentrated among top-tier funds and those emerging managers who have delivered meaningful exits.' With the IPO market showing signs of revival and the venture ecosystem recalibrating, secondary market deals are also gaining traction. Kristaps Ronis of Ion Pacific expects global VC secondary transaction volume to reach a record $122 billion in 2025, as funds seek liquidity and exit opportunities. Source: Aletihad - Abu Dhabi
Dubai Eye
2 days ago
- Dubai Eye
India-UK trade deal signals Modi's priorities as New Delhi eyes EU, US pacts
India's trade deal with Britain is a sign of New Delhi's new gradual shift to opening up its markets while shielding crucial sectors from competition and could be its template for future agreements, government officials and analysts said on Friday. Signed on Thursday and hailed by Prime Minister Narendra Modi as "a blueprint for our shared prosperity", the deal with the UK represents India's biggest ever strategic partnership with an advanced economy. It comes at a time rising global trade tensions and at a pivotal moment for India's historically protectionist trade strategy, as the Asian giant looks to strike similar deals with partners including the EU, US and New Zealand. Under the pact, India notably agreed to cut tariffs on imported British vehicles, opening up competition for a domestic industry that makes up nearly 7 per cent of the Indian economy. "This is a policy shift, especially as India has long used high tariffs to protect domestic manufacturers," Ajay Srivastava, founder of Global Trade Research Initiative and a former Indian trade negotiator, told Reuters. The easing of its protectionist stance also applies to government procurement and pharmaceuticals and will likely be replicated in deals with Brussels and Washington, he added. But it remains a cautious shift. Under the UK deal, auto imports will be capped under a quota system to shield local manufacturers, and tariff reductions will be gradual. India has committed to reducing auto tariffs from over 100 per cent to 10 per cent over 15 years, within an annual import quota starting at 10,000 units and rising to 19,000 in year five. Tariff reductions on whisky and other goods will also be phased over several years to allow domestic industries to adjust. RED LINES India has stuck to its red lines in the deal, making no concessions on agricultural items such as apples and walnuts or dairy products including cheese and whey. "There is no question of opening up the agriculture or dairy sector in any trade negotiation - be it with the EU, Australia, or even the US," a senior Indian official said. The calibrated strategy aims to leverage trade for economic growth, the official said, but the government will continue to shield millions of Indians dependent upon subsistence farming and low-margin work. Indian farmers are eyeing broadened access to the UK's $37.5 billion agriculture market under the deal. And Indian exporters will benefit from zero tariffs on goods including textiles, footwear, gems, furniture, auto parts, machinery, and chemicals. "With zero tariffs, India's garment exports to the UK could double in three years," said N. Thirukkumaran, general secretary of the Tiruppur Exporters Association. "This also paves the way for the EU agreement, which could bring even bigger gains," he added. But the strategy could face a major test in negotiations with US President Donald Trump's administration, which has used the threat of steep tariffs to pressure trading partners into making concessions. Trade Minister Piyush Goyal told Reuters on Thursday that India is also hopeful of reaching a trade agreement with Washington that includes "special and preferred treatment". But the US is pushing for greater access to India's agricultural and dairy markets.
Zawya
2 days ago
- Zawya
India-UK trade deal signals Modi's priorities as New Delhi eyes EU, US pacts
India's trade deal with Britain is a sign of New Delhi's new gradual shift to opening up its markets while shielding crucial sectors from competition and could be its template for future agreements, government officials and analysts said on Friday. Signed on Thursday and hailed by Prime Minister Narendra Modi as "a blueprint for our shared prosperity", the deal with the UK represents India's biggest ever strategic partnership with an advanced economy. It comes at a time rising global trade tensions and at a pivotal moment for India's historically protectionist trade strategy, as the Asian giant looks to strike similar deals with partners including the EU, U.S., and New Zealand. Under the pact, India notably agreed to cut tariffs on imported British vehicles, opening up competition for a domestic industry that makes up nearly 7% of the Indian economy. "This is a policy shift, especially as India has long used high tariffs to protect domestic manufacturers," Ajay Srivastava, founder of Global Trade Research Initiative and a former Indian trade negotiator, told Reuters. The easing of its protectionist stance also applies to government procurement and pharmaceuticals and will likely be replicated in deals with Brussels and Washington, he added. But it remains a cautious shift. Under the UK deal, auto imports will be capped under a quota system to shield local manufacturers, and tariff reductions will be gradual. India has committed to reducing auto tariffs from over 100% to 10% over 15 years, within an annual import quota starting at 10,000 units and rising to 19,000 in year five. Tariff reductions on whisky and other goods will also be phased over several years to allow domestic industries to adjust. RED LINES India has stuck to its red lines in the deal, making no concessions on agricultural items such as apples and walnuts or dairy products including cheese and whey. "There is no question of opening up the agriculture or dairy sector in any trade negotiation — be it with the EU, Australia, or even the U.S.," a senior Indian official said. The calibrated strategy aims to leverage trade for economic growth, the official said, but the government will continue to shield millions of Indians dependent upon subsistence farming and low-margin work. Indian farmers are eyeing broadened access to the UK's $37.5 billion agriculture market under the deal. And Indian exporters will benefit from zero tariffs on goods including textiles, footwear, gems, furniture, auto parts, machinery, and chemicals. "With zero tariffs, India's garment exports to the UK could double in three years," said N. Thirukkumaran, general secretary of the Tiruppur Exporters Association. "This also paves the way for the EU agreement, which could bring even bigger gains," he added. But the strategy could face a major test in negotiations with U.S. President Donald Trump's administration, which has used the threat of steep tariffs to pressure trading partners into making concessions. Trade Minister Piyush Goyal told Reuters on Thursday that India is also hopeful of reaching a trade agreement with Washington that includes "special and preferred treatment". But the U.S. is pushing for greater access to India's agricultural and dairy markets. (Additional reporting by Dhwani Pandya; Editing by Joe Bavier)
