Chef fired after making ‘micro' influencer cry over follower count

News.com.au

28-07-2025

A 'prominent' US chef who refused to give an influencer a free meal because she didn't have enough followers, resulting in her leaving the venue in floods of tears, has reportedly lost his job.
Luke Sung has stepped away from the recently opened Kis Cafe in San Francisco after he made a 'micro' food vlogger known as @itskarlabb cry.
The furore began when Karla visited the restaurant on Wednesday as part of a prearranged partnership with the cafe's team which would see her get a free meal in exchange for a video.
After showing up early to film content, Karla claimed that a man – later identified as the celebrated chef and co-owner – questioned her 15,000-follower count and told staff it was a 'mistake' to invite an influencer so small.
Karla said the clash was 'extremely belittling' and as a result, she left the Kis Cafe in tears, later taking to TikTok to share her experience.
Her video has since clocked up over 20 million views to date, sparking an avalanche of outrage against Sung, and reportedly seen him walk away from the venture.
His co-owner, who has asked not to be identified due to countless phone and online threats, told NBC Bay Area the cafe was 'temporarily closed' as it figured out its next steps.
'When we're ready, we will restart differently, separate from chef,' the co-owner told the local outlet.
'This way my staff can also continue their livelihoods.'
The restaurant, which only opened in May, also blasted Sung's alleged behaviour, labelling it 'unacceptable' in a statement shared on social media.
'He is no longer part of the team as a co-owner, a chef, or in any other way,' it read.
'That behaviour does not reflect the remainder of our team. We want to create a space that's welcoming and respectful to everyone. In this instance, we failed to do so.'
Karla, who now has almost 370,000 followers following the furore, said she had overheard the chef discrediting her work while she was sat waiting for her husband to arrive.
'He was saying I had too little followers,' Karla recalled in her video. 'I am turning red because I am so embarrassed, and I feel really disrespected.'
The influencer said that when she introduced herself, Sung grilled her over whether she had researched the wine bar.
She insisted she knew the menu and the vibe, but said Sung disagreed and began scrolling through her TikTok feed at full volume within earshot.
'After scrolling like, two times, he says to me that he doesn't think my videos are at the level which he wants his restaurant represented,' she recalled.
'It seemed like he was insinuating that my followers would not be able to afford to eat at this restaurant.'
Sung then reportedly asked, 'Do you know who I am?' and told Karla he was a two-time James Beard Award finalist and that his daughter is Big Apple vlogger, Isa Sung, who has 600,000 TikTok followers.
He also dismissed the influencer's cooking videos she posted to her platform, dissing them as 'homey,' Karla said.
The belittling exchange left her in tears, she said.
'I told him I felt disrespected and didn't want to collaborate anymore.'
Since skyrocketing to viral fame, Karla said she wants to 'be an advocate for micro influencers' who don't receive as many handouts.
'You don't need to have a million followers to be respected or feel like you're making a difference,' she explained.
The fallout for Kis Cafe has been huge, as social media users rushed to support Karla by flooding it with negative reviews.
'Well, he was right about one thing, your followers are not going to be eating at his restaurant,' one joked.
'Love how badly this has gone for them,' said another.