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Hotels target frequent air travellers to attract customers amid travel boom
Mumbai
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With Indians constantly on the move, hotel chains are deploying a common strategy: tap into the growing number of frequent air travellers.
Radisson Hotel Group recently launched Radisson Flights in India, partnering with Etraveli Group, a global flight technology provider. Radisson Flights, an integrated booking platform, will offer a 20 per cent discount on hotel stays with every flight booking. The group is rolling out a similar service in 14 other countries. Sarovar Hotels has tied up with FLY91, a regional carrier, to offer discounts to guests at select places in the country. In April, Accor Hotels and low-cost carrier
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