Petdirect Named On 2025 Best Places To Work™ Awards Shortlist
Petdirect, New Zealand's number one Kiwi-owned pet supply retailer, has been named on the 2025 Best Places to Work™ Awards shortlist, recognising its standout culture, strong leadership and people-first approach.
Launched in March 2020, Petdirect has grown rapidly to become a category leader in the pet speciality space. In just five years, the business has scaled to over 100 employees, operates distribution centres in Auckland and Christchurch, and now has a growing physical retail presence. Its first store opened in Takapuna in late 2024, with two new locations in Mt Roskill, Auckland and Tower Junction, Christchurch set to open in the coming months. More stores are planned as part of Petdirect's national expansion.
What Makes Petdirect a Best Place to Work
People-First Culture: 88 percent of team members say they feel connected to and supported by their immediate colleagues, and over 93 percent feel supported by their manager. Employees consistently highlight a sense of trust, collaboration, and genuine care across all levels of the business.
Clear Purpose and Shared Values: A remarkable 93 percent of team members say they understand how their work connects to Petdirect's broader mission — to make life better for pets and the people who love them. More than 86 percent say they see the company's values being lived every day.
Growth and Innovation: 84 percent of the team feel encouraged to explore better ways of doing things, and employees speak positively about the abundance of opportunities to grow, contribute ideas, and make a meaningful impact.
Wellbeing and Flexibility: From autonomy in daily work, to fully stocked kitchen pantries and wellness allowances, Petdirect puts real action behind its belief in supporting the whole person, not just the job title.
A Culture of Recognition: Over 77 percent of employees say they are regularly recognised for their contributions. With initiatives ranging from shout-outs to performance rewards and team celebrations, recognition is part of the company's everyday rhythm.
"We are proud of the culture we are building," says Dave Anderson, CEO of Petdirect. "Being shortlisted is a moment of real pride and a reflection of the talented, passionate team behind everything we do."
"We've worked hard to create a workplace where people feel supported, valued and excited to grow," adds Brooke Riley, Head of People and Culture. "Our people are the heart of Petdirect, and this recognition proves we're on the right track."
The Petdirect Difference
Whether it's free snacks and pet-friendly offices, or approachable leadership and a strong focus on mental wellbeing, Petdirect stands out for putting employee experience at the centre of its strategy. One survey respondent shared:
'The culture is unmatched - it's like one big family. We support and celebrate each other, and our leaders genuinely care.'
With continued investment in leadership development, digital skills, and team connection across its growing store and distribution network, Petdirect is proving that a high-growth business can still be a great place to work.
A Customer-Led, Innovative Future
Petdirect's purpose is simple: to make life better for pets and the people who love them. From personalised advice to a wide range of trusted products, everything the business does is designed to support healthier, happier pet lives. Petdirect also supports several national and community-based charities, including the SPCA, Saving Hope Foundation and Save the Kiwi, with regular product donations and awareness initiatives.
Customers can access expert guidance every step of the way, from nutrition to supplements and beyond. Petdirect offers more than 100 expert-authored blogs, personalised recommendations based on pet profiles, and complimentary 15-minute bookings with its in-house Pet Expert Team to help customers make confident, informed choices. These services sit alongside a growing range of digital tools, including a mobile app, flexible Autodeliver subscription options and Airpoints rewards.
Winners of the Best Places to Work Awards will be announced later this year.
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