Astrid & Miyu to open Cosmic Airstream pop-ups
British jewellery brand Astrid & Miyu, which is known for its customisable and stackable designs, is prepping for the launch of its first-ever Cosmic Airstream trailer pop-up, what it says is 'a unique pop-up experience celebrating the arrival of the new Birthstone Collection and expanding charms category'.
It's happening in London and Manchester with the mobile store appearing at the Battersea Power Station mall later this week and at the weekend (from 5-8 June) and at Spinningfields Manchester seven days later (12-15 June).
The pop-ups will offer 'an immersive, personal experience designed to help customers connect with their jewellery in meaningful and memorable ways'.
What that means in practice includes birth chart readings, astral stacking sessions, and charm mixing and matching, with the Cosmic Airstream described as 'the ultimate personalisation suite'.
Astrid & Miyu is also partnering with Gooey to provide bespoke cream treats throughout the two events.
The direct-to-consumer jewellery brand was set up in 2012 by CEO Connie Nam from her flat in London's Notting Hill after she 'struggled to find contemporary jewellery at affordable prices'.
Earlier this year it opened its first store in Manchester with a standalone in the Royal Exchange. This was prompted by 'significant customer demand', it said.
Last autumn it opened a significantly upsized flagship in London's Soho at 5-7 Foubert's Place.
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