Marico's Somasree Bose Awasthi moves on
Somasree Bose Awasthi
has stepped down from her role as
Chief Marketing Officer
(CMO) at
Marico
, bringing to an end a tenure of nearly three years that commenced in November 2022.
At Marico, she held the crucial responsibility of guiding brand strategy, leading marketing initiatives, and fostering innovation across the company's diverse product portfolio.
Before joining Marico, Awasthi built an extensive career spanning over 15 years at
Godrej Consumer Products
(GCPL). Starting as a management trainee in 2003, she steadily climbed the ranks to become GCPL's chief marketing officer for India in 2021, having held various leadership positions in both marketing and sales.
Her achievements at GCPL were notable, including her involvement in the successful launch and subsequent scaling of Godrej Aer in the air freshener category, as well as contributing significantly to the growth of the household insecticide brand HIT.
Awasthi also played a key role in the revival of soap brands such as Cinthol and Godrej No.1 and pioneered the initial efforts in developing GCPL's direct-to-consumer (D2C) strategy.
During her time at the company, Awasthi was instrumental in fortifying marketing talent, streamlining processes and cultivating a robust innovation pipeline.
A trailblazer in her early career, Awasthi holds the distinction of being the first woman to serve as an
Area Sales Manager
in the FMCG sector in Eastern India. Academically, she is a gold medallist from the
Xavier Institute of Management
, Bhubaneswar (XIMB), where she earned her MBA in Marketing and Human Resources.
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