Digimotive and du Telecom's sustainability-driven campaign wins Bronze Award at MENA Digital Awards
Launched under the theme 'Shaping a Sustainable Tomorrow Through Advanced Technology,' the award-winning campaign leveraged AI-powered solutions to achieve an impressive 23% reduction in carbon emissions while generating over 1.8 million high-impact impressions. The partnership between Digimotive and du Telecom marks a significant step in aligning digital transformation with sustainability goals, reflecting both companies' commitment to environmental responsibility and innovation.
Rafat Jebril, Founder & CEO of Digimotive, said: 'Innovation is a key pillar that differentiates Digimotive in the market. As sustainability becomes increasingly vital, we've reimagined how to seamlessly integrate it into the digital landscape. Our collaboration with du Telecom reflects a shared commitment to sustainability and technology—driving meaningful change through innovation. We are proud to have collaborated with du Telecom to further contribute to a more sustainable future'
The campaign's achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-kilometer car journey or the energy required to power over 33,457 mobile phones. Additionally, the initiative generated over 19,000 clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR) of 1.04%.
This Bronze Award at the MENA Digital Awards 2024 further solidifies Digimotive's position as a leader in digital innovation across the MENA region. By leveraging cutting-edge AI technologies to drive sustainable outcomes, Digimotive continues to set new standards in merging technology with environmental responsibility. This recognition highlights the company's dedication to shaping a sustainable future and reinforces its commitment to delivering impactful solutions that not only transform industries but also contribute to a greener, more sustainable world.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
TECHx
24-06-2025
- TECHx
du Telecom Hosts C-Suite Event on Sovereign Cloud in Dubai
Home » Emerging technologies » Cloud Computing » du Telecom Hosts C-Suite Event on Sovereign Cloud in Dubai du Telecom, a leading provider of telecom and digital services in the UAE, hosted a high-level C-suite event titled 'Unleashing the Power of Sovereign Cloud for Modern Government.' The event took place at the Mohammed bin Rashid Library in Al Jaddaf, Dubai. The gathering brought together senior executives, decision-makers, and technology leaders from across the government and public sector. It focused on accelerating digital transformation in alignment with national priorities. du revealed that its sovereign cloud ecosystem is designed to meet the UAE's specific public sector requirements. It ensures full compliance with local regulations, guarantees data sovereignty, and provides scalable infrastructure powered by advanced AI technologies. Jasim Al Awadi, Chief ICT Officer at du, stated that the event reflects du's commitment to supporting the UAE's digital vision. He noted that the sovereign cloud empowers institutions by driving innovation and maintaining operational control and data security. Oracle, a key collaborator in the initiative, shared insights on the transformative role of cloud technology in achieving digital excellence. The event also featured strategic collaboration with IDC. It was reported that the global telecom cloud market is set to reach USD 73.65 billion by 2032, growing at a CAGR of 19.7%. This trend highlights the rising importance of sovereign cloud solutions. Key highlights from the event include: Discussions on AI-driven scalability and digital sovereignty. Real-world use cases supporting innovation in modern government operations. du Telecom reaffirmed its leadership in building purpose-driven, secure digital solutions for the UAE's public sector.
Arabian Post
13-06-2025
- Arabian Post
Anchor Pastry Challenge 2025 Crowns Malaysia's Next-Gen Pastry Talent
5 Finalists Each in the Bread & Viennoiseries and Cake Categories Compete for Top Honours SELANGOR, MALAYSIA – Media OutReach Newswire – 13 June 2025 – The Anchor Pastry Challenge 2025, organised by Anchor Food Professionals Malaysia & Brunei, celebrated Malaysia's most promising young pastry chefs, offering them a platform to showcase creativity and technical mastery. Winners of the Cake Category, alongside Chef Jean-François Arnaud, Head Judge and Anchor Brand Ambassador The competition featured ten finalists; five each in the Bread & Viennoiserie and Cake categories, selected through rigorous assessments at UOW Malaysia located in Shah Alam. Judging was led by a distinguished panel of industry experts, including Meilleur Ouvrier de France Chef Jean-François Arnaud and Chef Judy Koh, Founder and Principal of Creative Culinaire The School; alongside media editors and food reviewers. ADVERTISEMENT 'Our aim is to nurture future pastry talents while demonstrating the versatility and reliability of Anchor's premium dairy products from New Zealand, one of the best places to produce dairy in the world,' said Peter Quah, Food Service Director of Anchor Food Professionals Malaysia. 'We're proud to see such exceptional skill and passion on display.' In the Bread category, participants showcased lamination and dough-handling techniques, focusing on precision, structure, and flavour. The Cake category challenged finalists to craft refined, visually stunning desserts highlighting artistry, texture, and balance. Held in a live kitchen environment under time pressure, the competition pushed participants to deliver high-calibre creations that reinforced both their culinary prowess and the performance of Anchor's professional-grade ingredients. Just like their brand vision, driving the future of dairy in foodservice. 6 winners were crowned at the end of the competition. The Gold prize winners received a solo demo showcase as the official Anchor winner along with a trophy, certificate and cash prize of RM2,500. The Silver and Bronze winners were awarded trophies, certificates and cash prizes of RM1,500 and RM 1,000 respectively. Chef Jean-François Arnaud, Head Judge of the competition, emphasised that events like this are vital for the growth of young chefs. He explained that by working together in the same kitchen, under the same theme and time constraints, participants can be guided on how to improve. 'That is how we elevate the level of pastry-making—not just in Malaysia, but globally,' he said. ADVERTISEMENT In the Bread & Viennoiserie category, the Gold Award went to Ooi Kin Weng from the Academy of Pastry & Culinary Arts Malaysia, followed by Ryan Ang Rui Yan from Taylor's University, who received the Silver Award, and Sharifah Nur Adylla Binti Syed Zahirin, who earned the Bronze Award. Gold Award winner for the Bread & Viennoiserie category, Ooi Kin Weng, said that Anchor's butter and cream were incredibly versatile and high in quality, helping him produce his winning creation. 'When laminating the dough, the products were easy to work with and allowed me to achieve a beautifully soft texture,' said Ooi. Reflecting on his journey, he added, 'Winning this category means a lot to me, especially after making the switch from a career in IT to pastry. It's still the beginning of my journey, and I'm excited to keep learning and growing. One day, I hope to open my own place—something small to start with—and Anchor has truly fuelled my passion for viennoiserie.' In the Cake category, Tan Jia Le from the Academy of Pastry & Culinary Arts Malaysia took home the Gold Award, while Yap Jing Li from Taylor's University won Silver, and Sandee Churme Jia Ying, also from Taylor's University, secured the Bronze Award. Tan Jia Le, the Gold Award winner in the Cake category, credited Anchor's dairy products as a key component of her success. 'Their creamy texture and consistency helped me achieve a smooth finish and clean flavour that truly brought out the best in my cake. As a Gold Winner, I hope to inspire the next generation to choose quality ingredients and to never stop learning,' she added. Additionally, Ryan Ang Rui Yan and Yap Jing Li were selected for the Media Choice Awards in the Bread & Viennoiserie and Cake categories, respectively. Hashtag: #AnchorFoodProfessionalsMY #AnchorPastryChallenge #PastryChallenge #MalaysiaChef #pastryart #petitegateau #vennoissorie #pastry #entremet The issuer is solely responsible for the content of this announcement.
Web Release
12-02-2025
- Web Release
Digimotive and du Telecom's sustainability-driven campaign wins Bronze Award at MENA Digital Awards
Digimotive, a leading digital solutions provider in the Middle East and North Africa (MENA), has won the Bronze Award in the 'Digital by Cause' category at the prestigious MENA Digital Awards 2024. The recognition celebrates Digimotive's collaboration with du Telecom on an innovative sustainability-focused campaign launched at GITEX Global 2023, setting new benchmarks for sustainable digital innovation in the region. Launched under the theme 'Shaping a Sustainable Tomorrow Through Advanced Technology,' the award-winning campaign leveraged AI-powered solutions to achieve an impressive 23% reduction in carbon emissions while generating over 1.8 million high-impact impressions. The partnership between Digimotive and du Telecom marks a significant step in aligning digital transformation with sustainability goals, reflecting both companies' commitment to environmental responsibility and innovation. Rafat Jebril, Founder & CEO of Digimotive, said: 'Innovation is a key pillar that differentiates Digimotive in the market. As sustainability becomes increasingly vital, we've reimagined how to seamlessly integrate it into the digital landscape. Our collaboration with du Telecom reflects a shared commitment to sustainability and technology—driving meaningful change through innovation. We are proud to have collaborated with du Telecom to further contribute to a more sustainable future' The campaign's achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-kilometer car journey or the energy required to power over 33,457 mobile phones. Additionally, the initiative generated over 19,000 clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR) of 1.04%. This Bronze Award at the MENA Digital Awards 2024 further solidifies Digimotive's position as a leader in digital innovation across the MENA region. By leveraging cutting-edge AI technologies to drive sustainable outcomes, Digimotive continues to set new standards in merging technology with environmental responsibility. This recognition highlights the company's dedication to shaping a sustainable future and reinforces its commitment to delivering impactful solutions that not only transform industries but also contribute to a greener, more sustainable world.
