EXEED Unveils AiMOGA Intelligent Robots and ES Performance Edition at Shanghai Auto Show Pioneering a New Era of Smart and Performance-Driven Innovation

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Gulf Today
21-07-2025
- Gulf Today
Chery Group to officially launch new iCAUR brand in Dubai with strategic Middle East expansion
Following its global debut at the Shanghai Auto Show in April 2025, Chery Group has announced it will host the iCAUR Brand Night and New Models Launch Event on August 1 in Dubai. As a key step in Chery's deepening global expansion, the event will invite worldwide global partners, media representatives and Middle East dignitaries to jointly unveil iCAUR's localized development strategy for the Middle East market along with the world premiere of its highly anticipated new cool models. Personalized Emotional Resonance Drives Continuous Category Innovation As Chery's new brand focused on the global 'young and young at heart', iCAUR is committed to building a uniquely global automotive ecosystem. Through category innovation, it creates products that combine aesthetics, coolness and practicality to meet the lifestyle needs of the young and young at heart. In the face of the current trend towards homogenized automotive design, iCAUR breaks through with an innovative and distinctive design philosophy, blending rugged style with smart technology to deliver a highly recognizable product identity. This design honors classic elements while leading the J-style aesthetics trend, setting its products apart in a competitive market. With a deep understanding of the growing demand for personalization and emotional value among young and young-at-heart users, iCAUR is actively shaping a new ecosystem that connects people, vehicles, and lifestyle. Through global collaboration with users and partners, the brand delivers personalized, fun, and community-driven experiences turning each product into a part of the user's cool lifestyle. As the global automotive ecosystem continues to evolve, iCAUR is poised to become a cool player for users seeking to showcase their individuality and lifestyle, creating a deeper emotional bond between people and products. According to Si Fenghuo, CEO of iCAUR International : "We blend Chery's rigorous manufacturing ethos with internet-driven marketing strategies to create products that deeply connect with consumers." Two New Models Make Their Global Premieres, Advancing iCAUR's Strategic Blueprint in the Middle East The Dubai launch marks a pivotal milestone in iCAUR's growing presence in the Middle East, underscoring the region's strategic importance in the brand's global strategy. The two major models will make their global debut at the event, tailored to meet the driving needs of Middle Eastern consumers through great performance and innovative design. Both models embody the spirit of the cool player lifestyle, designed to resonate with the region's dynamic automotive culture. The launch event will also feature a range of customized models built upon the V23's iconic cool DNA including pickup version, convertible version and a space-themed special edition designed to meet the region's growing demand for cool and individual expression. These customized versions highlight iCAUR's commitment to personalization and its agile response to regional market trends. Dozens of regional dealers and stakeholders will also participate in signing cooperative agreements, officially launching iCAUR's market entry initiatives in the Middle East. This milestone marks a pivotal step as iCAUR partners with localized resources to swiftly establish a full-chain system covering sales, service, and ecosystem delivering more convenient and efficient brand and product experiences for Middle Eastern users.

Web Release
01-05-2025
- Web Release
EXEED Unveils AiMOGA Intelligent Robots and ES Performance Edition at Shanghai Auto Show Pioneering a New Era of Smart and Performance-Driven Innovation
EXEED Unveils AiMOGA Intelligent Robots and ES Performance Edition at Shanghai Auto Show Pioneering a New Era of Smart and Performance-Driven Innovation


Zawya
30-04-2025
- Zawya
EXEED unveils AiMOGA Intelligent Robots and ES Performance Edition at Shanghai Auto Show pioneering a new era of smart and performance-driven innovation
Dubai, United Arab Emirates — Global premium automotive brand EXEED made a striking appearance at the 2025 Shanghai Auto Show under the theme 'Shift To Tomorrow,' unveiling its three major new energy models—ET, ES, and RX PHEV—alongside its self-developed AiMOGA intelligent robots. As a highlight of the press conference, EXEED showcased the AiMOGA robots' 'multi-robot collaboration' capabilities for the first time, demonstrating the brand's leadership in intelligent technology. Meanwhile, the global debut of the ES Performance Edition drew widespread attention from media and audiences, impressing with its aggressive race-inspired design and outstanding performance. EXEED Accelerates AI Robot Development, Ushering in the Era of Intelligent Mobility EXEED began humanoid robot research and development in 2020. In 2023, the company officially released its self-developed robot and robotic dog ecosystem products. In 2024, EXEED announced an investment of over AED 100 million to accelerate its robotics business, which has now entered the mass production phase. During the Shanghai Auto Show, AiMOGA robots successfully completed a 'multi-robot collaboration' demonstration, marking a major milestone in EXEED's robotics journey and paving the way for further breakthroughs in intelligent mobility. Upgraded Multi-Robot Coordination: "One Command, Multiple Robots Collaboration" "In the past, one robot would receive and execute voice commands; today, one robot understands your instructions and coordinates multiple robots to complete tasks," explained the AiMOGA Intelligent System lead. At the show, audiences witnessed a "multi-robot squad" of three robots, executing tasks such as welcoming guests, delivering water, and providing directions, based on a unified large model framework for language understanding and task scheduling. Achieving this 'multi-robot one-brain' coordination was a major technical challenge. To overcome it, the team developed a scheduling algorithm integrated with a large model mechanism, enabling the robots to receive and execute unified commands with flexible task division—much like a coordinated workgroup. Qin Chao, CEO of EXEED, stated: "EXEED is not only focused on robotics development but also applies breakthroughs in language interaction and AI technology to our high-end vehicles, creating a 'human-vehicle-robot' intelligent mobility ecosystem for an even smarter and more convenient user experience." Global Debut of the ES Performance Edition At the EXEED press conference, the ES Performance Edition made a stunning debut. It builds upon the 'Nature's Power' design philosophy while deeply integrating the brand's performance DNA. In terms of design, the ES Performance Edition introduces extensive track-grade aerodynamic enhancements to its streamlined fastback silhouette. This ensures it maintains the industry-leading acceleration of 0–100 km/h in just 3.7 seconds, while also delivering sharper handling and a more aggressive, performance-focused aesthetic. Lightweight construction was pushed to the extreme with widespread use of carbon fiber in key areas—including the grille, hood, side skirts, rear wing, and rear diffuser. A full carbon-fiber hood with a large ventilation outlet, carefully placed aerodynamic blades across the body, and an adjustable two-stage rear wing combine to craft EXEED's distinctive performance coupe identity. At speeds of up to 210 km/h, the rear wing generates 110 kilograms of downforce, significantly enhancing road adhesion and high-speed stability. The ES Performance Edition also makes a bold statement with its "Pulse Green" metallic fluorescent paint. The high-saturation fluorescent base, infused with shimmering multicolored particles, reveals a radiant golden pulse under strong light, while transforming into a mysterious dark green in shadow. The shifting metallic particles create a dynamic "breathing" effect, delivering a visually stunning, pulse-like impact that brings the vehicle vividly to life. The UAE is the launch market for EXLANTIX. It is reported that EXEED plans to expand into high-regulation markets, including European countries such as Norway and Denmark, and will gradually launch a series of track tour test drive events across global markets.