MINISO Opens Melbourne's Largest MINISO Flagship, Reinforcing Its Commitment to Australia
MINISO's First Melbourne Flagship at Highpoint
MINISO Injects New Energy into Major Melbourne Shopping Hub
Spanning over 500 square meters, the new flagship store is located on Level 2 of Highpoint Shopping Centre - one of Melbourne's most popular retail destinations. Positioned near the food court, the store benefits from strong foot traffic and a vibrant shopping environment, enabling it to seamlessly integrate into the lives of local shoppers. Inside the store, customers can discover a wide range of products across categories including plush toys, stationery, beauty, lifestyle essentials, and electronic accessories designed to meet practical needs and sparks moments of everyday joy.
Among the large selection of products available, the Melbourne flagship features the debut of a curated portfolio of MINISO's most popular IP collaborations. Leading the launch is the signature MINISO vinyl plush series featuring the likes of MINISO's Disney collections, the new Stitch series (first launched in Australia in June), Winnie the Pooh Naughty Party, and Mickey Fun Crash collections, as well as the Highpoint-exclusive Ufufy Fruit Collection. Highly collectible, easy to carry anywhere, and emotionally comforting, these signature vinyl plush figures are the perfect mini mates for bringing little moments of joy into any daily routine.
The Flagship Features MINISO's Beloved Products Including IP Collaborations with Disney and Sanrio Characters
Grand Opening Celebrations Bring Joy and Energy to Highpoint
To mark the opening, MINISO hosted a series of exciting opening-day celebrations at the store, with special appearances from popular Australian celebrity Tahan Lew-Fatt . Fans and shoppers were invited to join the festivities, capture memorable moments, and explore the immersive store experience. The event included live performances from dance groups and promotional activities including gifts, a store-wide discount, and exclusive giveaways for guests who shared their experiences on social media.
Tahan Lew-Fatt at MINISO's First Melbourne Flagship
MINISO Continues Australian Expansion with New Store Openings and Products
The new Melbourne flagship store is the tenth MINISO store to open in Australia since late March this year. With plans to open more new stores in 2025 and the years ahead, the company is rapidly expanding its presence in the market. The Melbourne flagship is a key part of MINISO's strategy to strengthen its presence in Australia , underlining its strong commitment to the local market and to creating more moments of joy for consumers through design-led products, immersive retail experiences, and globally loved IP collaborations.
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Malaysia Sun
10 hours ago
- Malaysia Sun
MINISO Opens Melbourne's Largest MINISO Flagship, Reinforcing Its Commitment to Australia
MELBOURNE, Australia , July 14, 2025 /PRNewswire/ -- On July 5 , global lifestyle brand MINISO celebrated the grand opening of its first flagship store in Melbourne , marking the largest MINISO store in the city to date. The opening is the latest milestone in MINISO's ongoing expansion in the Australian market as the brand continues to bring more joy to everyday moments with its diverse selection of products and signature collaborations with the world's best-loved character IPs. MINISO's First Melbourne Flagship at Highpoint MINISO Injects New Energy into Major Melbourne Shopping Hub Spanning over 500 square meters, the new flagship store is located on Level 2 of Highpoint Shopping Centre - one of Melbourne's most popular retail destinations. Positioned near the food court, the store benefits from strong foot traffic and a vibrant shopping environment, enabling it to seamlessly integrate into the lives of local shoppers. Inside the store, customers can discover a wide range of products across categories including plush toys, stationery, beauty, lifestyle essentials, and electronic accessories designed to meet practical needs and sparks moments of everyday joy. Among the large selection of products available, the Melbourne flagship features the debut of a curated portfolio of MINISO's most popular IP collaborations. Leading the launch is the signature MINISO vinyl plush series featuring the likes of MINISO's Disney collections, the new Stitch series (first launched in Australia in June), Winnie the Pooh Naughty Party, and Mickey Fun Crash collections, as well as the Highpoint-exclusive Ufufy Fruit Collection. Highly collectible, easy to carry anywhere, and emotionally comforting, these signature vinyl plush figures are the perfect mini mates for bringing little moments of joy into any daily routine. The Flagship Features MINISO's Beloved Products Including IP Collaborations with Disney and Sanrio Characters Grand Opening Celebrations Bring Joy and Energy to Highpoint To mark the opening, MINISO hosted a series of exciting opening-day celebrations at the store, with special appearances from popular Australian celebrity Tahan Lew-Fatt . Fans and shoppers were invited to join the festivities, capture memorable moments, and explore the immersive store experience. The event included live performances from dance groups and promotional activities including gifts, a store-wide discount, and exclusive giveaways for guests who shared their experiences on social media. Tahan Lew-Fatt at MINISO's First Melbourne Flagship MINISO Continues Australian Expansion with New Store Openings and Products The new Melbourne flagship store is the tenth MINISO store to open in Australia since late March this year. With plans to open more new stores in 2025 and the years ahead, the company is rapidly expanding its presence in the market. The Melbourne flagship is a key part of MINISO's strategy to strengthen its presence in Australia , underlining its strong commitment to the local market and to creating more moments of joy for consumers through design-led products, immersive retail experiences, and globally loved IP collaborations. Customers in store About MINISO
The Star
12 hours ago
- The Star
The streaming wars come down to two: YouTube vs Netflix
For many years, Netflix executives bristled at the notion that the company really had a rival. Not Hollywood powerhouses like Disney, nor tech giants like Amazon. Instead, Reed Hastings, the company's co-founder, insisted at one point that Netflix competed with people's desire to socialise, or to go to sleep. But there's no hiding from YouTube. Netflix and YouTube are increasingly locked in a fierce battle for control over the television set, a rivalry that even Netflix's executives can no longer deny. 'That was more of a fun narrative than it was, you know, the brutal truth,' Jason Kilar, the founding CEO of Hulu and a former CEO of WarnerMedia, said about those past comments. 'The brutal truth is that YouTube is indeed the biggest competitor of Netflix at this point.' The rivalry signals how the streaming wars have entered a new phase. For years, increasing subscriber numbers to their streaming services was the ultimate goal for media companies. Now, those companies are trying to increase the amount of time viewers spend on their service. On that score, YouTube and Netflix stand above the competition. The two accounted for 20% of all television viewing time in the United States in May – 12.5% for YouTube, 7.5% for Netflix, according to Nielsen. The next closest streaming competitor is Disney, whose multiple streaming services (Disney+, Hulu, ESPN+) together accounted for 5% of TV time in May, Nielsen said. And YouTube's lead keeps getting wider. Two years ago, YouTube's share of TV time was roughly half a percentage point higher than Netflix's – now it is 5 percentage points. Their strategies for success are very different, but, in ways large and small, it's becoming clear that they are now competing head-on. Top executives at both companies are beginning to mention each other in public more, sometimes dismissively. And the companies are veering into each other's turf, with Netflix executives showing an increased appetite for signing up creators who otherwise call YouTube their home – and trying to explain why their business model would be better for them. 'Who is in the biggest fight around scale and eyeball aggregation? YouTube and Netflix,' said Ben Silverman, the chair of Propagate, a production company, and a former chair of NBC Entertainment. Representatives for Netflix and YouTube declined to comment for this article. Both companies are competing from a position of strength. Netflix's revenue in 2024 reached US$39bil (RM165.96bil), and it has more than 300 million global subscribers, more than any other streaming service. The company is also hugely profitable: Netflix had more than US$10bil (RM42.55bil) in operating income last year. YouTube, which is owned by Google, had revenue of US$54bil (RM229.80bil) last year. The only media company with more was Disney. MoffettNathanson, a media analyst group, projected that YouTube would eclipse Disney in revenue this year and described it as 'the new king of all media'. The company does not disclose profits, but MoffettNathanson estimated that YouTube's operating income was just under US$8bil (RM34.04bil) in 2024. The two companies have very different approaches. Netflix is in the business of making and licensing traditional television shows, movies, documentaries, game shows or reality TV. The company hand-selects what it puts on its service, pays talent upfront and finances all the production costs, and often retains ownership of its original programs. YouTube allows anyone to post almost anything. People who upload an original video shoulder the financial cost upfront, but they also collect a cheque from YouTube based on the amount of revenue it generates. Those creators generally own the rights to their content. YouTube took a stab at making original TV shows but abandoned that game plan years ago. It worked. Now people go to YouTube for virtually anything, ranging from cat videos to music playlists to video podcasts. On average, YouTube has an audience of seven million viewers watching off a TV set at any given moment during the day, more than Netflix's daily average of 4.7 million, Nielsen said. During prime-time hours, however, when the highest concentration of viewers is watching TV, the margins are tighter. An average of 11.1 million Americans are tuned into YouTube on their TV screens at night this year while 10.7 million are watching Netflix, Nielsen said. Of course, Nielsen only measures viewership off a TV screen. Both companies have huge audiences that watch in other ways, including on a smartphone, tablet or laptop. Roughly 70% of Netflix's audience, for instance, watches its programs via a television set, and the other 30% through other devices, the company said. In March, at an event hosted by the Paley Media Council, Netflix co-CEO Ted Sarandos compared YouTube to the minor leagues. When a creator works with YouTube, he said, that person can 'cut their teeth or develop an idea'. 'It's a little bit of a farm league,' he continued. 'And then they can come up and do something that we would take the financial risk with them.' Sarandos also suggested that Netflix remained a platform where you pay close attention to a program – an intentional choice essentially, perhaps during prime time – whereas YouTube was a far more passive viewing experience. 'There's a difference between spending time and killing time,' he said. 'We're in the how-you-spend-time business.' Neal Mohan, YouTube's CEO, responded to Sarandos' commentary at an advertiser event in France last month, emphasising that viewers 'get to decide how to spend' their time. 'Who am I to say what's spending time, engaging time, quality time, killing time?' he said, at an event hosted by The Ankler, an entertainment news outlet. 'That's, frankly, just the industry kind of talking to itself.' And when Mohan was asked what he had been watching recently, he mentioned a documentary about Brett Favre before getting a jab in. 'It was on Netflix,' he said, 'so I don't know if I was killing time there.' In recent months, Netflix has licensed shows from creators who used to be primarily on YouTube. Ms. Rachel, a children's programme that appears on YouTube, has also been streaming on Netflix since the beginning of the year, to great success. Netflix has also brought on shows like the game show Pop The Balloon and 'Sidemen', a popular British YouTube group. The company has also been in discussions with representatives from other popular YouTube channels, including Mark Rober, Dude Perfect, Danny Go and Gracie's Corner, according to two people familiar with the negotiations. Jad Dayeh, a senior partner at the William Morris Endeavor talent agency, said Netflix executives had taken a much greater interest in YouTube over the past year or so. 'They're unfazed by, like, Apple and HBO Max – it's very clear that they do not care what Apple is doing,' he said. 'But they're more conscious of what YouTube is doing.' Similarly, Oren Rosenbaum, a partner at the United Talent Agency, said: 'They're jealous of each other. I don't think either one wants to admit that to themselves or each other. But when you have conversations with each of them, there is that jealousy.' Both companies have tech roots. And in the tech world, there is often a competition between two or three top companies for leading market share in any given industry. Amazon battles Microsoft in cloud computing. Microsoft, Google and Amazon compete in the upper rungs of artificial intelligence. And Apple and Google go head-to-head for the top of the smartphone market. As with the competition between the iPhone and Android smartphones, Netflix and YouTube are essentially two different systems: a closed platform (Netflix) versus an open one (YouTube). And while Netflix's recommendations for viewers are far ahead of many of its streaming competitors', YouTube has more data inputs from users to make even more precise recommendations. 'When you open up YouTube you are going to get a far more surgical presentation of things to entertain you than you will ever get at a traditional streamer,' said Kilar, the former Hulu and WarnerMedia CEO. Of course, within all of video entertainment, in particular mobile viewing, the companies also fiercely compete with TikTok and Instagram. But Kilar believes that in the coming years, Netflix will continue to take viewing share from its traditional Hollywood rivals. But he thinks YouTube has greater potential to expand its viewing time, given the growth trajectory of shorter videos, particularly with younger audiences. 'I'm bullish on both companies, make no mistake, but I am relatively more bullish on YouTube,' he said. During the go-go cable years, entertainment executives used to repeat the mantra, 'content is king'. Dayeh, the talent agent, said that these days 'audience is king' – and two players stand to benefit the most. 'Netflix was like, 'We want to be a studio', and they became a platform,' he said. 'YouTube was a platform that is now becoming a studio. But what they both did was create these forums that are for everyone. 'That's where the battle starts to really shape up,' he said, 'because they're competing for the same everyone audience.' – ©2025 The New York Times Company This article originally appeared in The New York Times.
Malaysian Reserve
14 hours ago
- Malaysian Reserve
Celebrate SG60 Together in Jubilee Joy at Suntec City's Giant Playground of Food and Memories
From 24 July to 31 August, Suntec City comes alive in celebration of SG60 with larger-than-life heritage-themed zones, a local market and an exclusively designed 600-tile digital community mural! SINGAPORE, July 14, 2025 /PRNewswire/ — This National Day, Suntec City invites all to commemorate SG60 Together In Jubilee Joy. From 24 July to 31 August, expect a spirited celebration of 60 years of growth, resilience, and unity through nostalgic local flavours, interactive installations and community-led art and cultural showcases, all honouring the heart and heritage of Singapore. Designed for families, children, and food lovers of all ages, this experiential showcase blends purpose and play in a joyful celebration of Singapore's rich heritage. A Playground of Flavours From 28 July to 10 August 2025, Suntec City's Atrium (Tower 1 & 2) will transform into a culinary-themed playground, where Singaporeans can Eat, Play, Unite! through whimsical, interactive hawker installations. At the Food Playground Challenge, visitors are to collect stamps on mission cards as they work their way through four culinary-themed zones, inspired by iconic local dishes that have brought generations together. But first, little ones can take the plunge on the Singapore Dragon Slide, a towering inflatable inspired by the iconic Toa Payoh Dragon Playground, a playful tribute to the carefree afternoons of yesteryear. Or slide into the Chendol Ball Pit, a giant dessert-inspired installation filled with green and white balls reminiscent of chendol jelly and coconut milk, perfect for a swirl of laughter and fun! The Food Playground Challenge begins at The Crabby Swing, where visitors can test their skills by assembling a 3D puzzle in under 60 seconds to redeem their first stamp. Hop onto the quirky swing for a photo – a tribute to one of Singapore's most iconic dishes known for its irresistible sweet-savoury sauce. The next stamp awaits at Giant Lemak Stone, a supersized spin on the traditional Five Stones game, where participants must successfully catch at least three plush stones to complete the task. At the Chicky Stack challenge, participants will take on a fast-paced, motion-sensor digital game that tests their hawker reflexes as they race to fulfill six chicken rice orders in under 60 seconds to earn their third stamp. Finally, comfort food lovers can get in on the action at Prata Shot, flipping pratas with a giant wok spatula into a frying pan to earn their final stamp – a playful twist on a well-loved dish enjoyed at all hours. Participants who complete all stations can redeem a special keepsake – either a reusable crab straw cover, an exclusive four-in-one SG60 sticker sheet (featuring Chicken Rice, Nasi Lemak, Chilli Crab, Roti Prata designs), and stand to receive Gojek vouchers – all while stocks last. Eat, Play, Unite! Food Playground Challenge is free to play, and will be open daily from 28 July to 10 August, 11am to 9pm, at Atrium (Tower 1 & 2). Socks are required within the Singapore Dragon Slide and Chendol Ball Pit. Recommended for ages 4 – 12 years old. More information has been detailed in the Annex. Unite: 600 Wishes, One Singapore Visitors are invited to contribute to a 600-tile digital mural, specially commissioned for Suntec City by local artist Kow Fong (Ah Guo 啊果), best known for his heartwarming watercolour illustrations that capture the spirit of everyday Singapore and bringing our local stories to life. Each digital tile of this evolving artwork represents a personal wish or message of hope, and a community's heartfelt tribute to Singapore. For a $5 donation to Community Chest's SGSHARE, visitors can adopt a digital tile and pen their wishes by scanning the onsite QR code. Once submitted, their message will be momentarily displayed on the mural wall – perfect for a quick photo – before transitioning into a coloured tile as part of the community mural. Countdown to National Day at Suntec Plaza That's not all – the celebration continues at Suntec Plaza on 8 and 9 August, where the outdoor space transforms into a vibrant marketplace filled with nostalgic fun. Attendees can look forward to free ice cream alongside a lively line-up of Singaporean-themed trivia games, homegrown makers and local artistes across both days. Put your knowledge of Singapore's transportation to the test at the MRT Mastermind game booth, for a shot at winning old school 'Mama Shop' snack packs. Browse a curated selection of artisanal goods from niche local brands for a meaningful way to support local. Adding to the buzz is a live performance by Ben Hum and his band on both evenings. Known for his standout appearance at National Day Parade 2023, Ben will take the stage with a feel-good mix of nostalgic National Day favourites, local hits, and original anthems that are sure to get the crowd singing along. More information on fringe activities has been detailed in the Annex. Celebrate SG60 with Exclusive Perks From 24 July to 31 August, attractive tiered rewards with qualifying same-day spend await visitors who shop and dine at Suntec City. Spend $60 to receive $3 Carpark Dollars Spend $160 to receive a $5 Suntec City e-Voucher. As an added bonus, Suntec+ members who link their yuu account to the Suntec+ App will receive an additional $5 Suntec City e-Voucher. Spend $200 to receive a $10 Tenant e-Voucher (Restaurant & Bar), limited to the first 100 shoppers daily Limited to one same-day single receipt. One redemption per person per day, while stocks last. Terms and conditions apply. More information on participating stores have been detailed in the Annex. A Celebration of Heritage, Heart, and Home Join us this SG60 as Suntec City comes alive with heartfelt tributes to Singapore's journey and spirit. Don't miss the meaningful, community-driven showcases presented in partnership with Founders' Memorial (Project Citizens – The First Million), Children's Museum Singapore (Into the Hawkerverse), National Heritage Board (Deliciously Singaporean), and Central CDC (GiraffeSG @Central), located around the mall. From thought-provoking art installations to stories of Singapore's founding generation, these experiences invite visitors to pause, reflect, and reconnect with our shared heritage. With a range of immersive activities happening across Suntec City, there's something for everyone to enjoy this SG60! For hi-res images, please download from this link. For the latest updates, visit: (*Landing page will go live on 23 July) About Suntec City Suntec City is one of Singapore's largest integrated developments, comprising a shopping mall, five Grade A office towers, and a world-class convention and exhibition centre. Nestled in the heart of the bustling Marina Central precinct, the entire development is well connected by street-level plazas and underground walkways. With close to one million of retail space and over 100 different Food & Beverage offerings, Suntec City Mall offers a one-stop shopping, dining, lifestyle and entertainment experience that caters to the needs of our shoppers, the office community and visitors. Suntec City is also home to The Fountain of Wealth, an icon of Singapore that embodies vibrancy in bringing people together for the celebration of wealth and good health. The City is easily accessible as it is connected to 2 Mass Rapid Transit (MRT) stations, the Esplanade and Promenade MRT stations, and has over 3,000 parking lots across 2 basement carparks. Annex Eat, Play, Unite! Food Playground ChallengeLocation: Suntec City Atrium (Tower 1 & 2)Dates: 28 July – 10 August | 11am – 9pm dailyTicket Price: Free to play *The Singapore Dragon Slide and Chendol Ball Pit is open to children aged 4-12 years and must be parent-accompanied. **Socks are required within the Singapore Dragon Slide and Chendol Ball Pit. Eat, Play, Unite! At Suntec PlazaLocation: Suntec PlazaDates: 8, 9 August | 5 – 9pmTicket Price: Free SG60 Exhibitions Activation Dates Location 'Project Citizens – The First Million' by Founders' Memorial Step into a powerful tribute to Singapore's founding generation — the everyday citizens who laid the foundation for the country we know today. This pop-up activation honours their spirit, sacrifice, and resilience, bringing to life the untold stories that shaped the early chapters of our nation. 24 July – 5 August Suntec City, Level 1 near SuperPark, Atrium (Tower 1 & 2) 'Into the Hawkerverse' by Children's Museum Singapore Explore Singapore's beloved food heritage and hawker culture, perfect for young visitors to gain a deeper appreciation of the people keeping this tradition alive. 28 July – 31 August Suntec City, Level 1 near BYD, Atrium (Tower 1 & 2) 'Deliciously Singaporean' by National Heritage Board Trace the origins and evolution of Singapore's street food up to present day through this exhibition showcasing uniquely Singaporean dishes and culinary habits. Through photographs, artefacts and interactive stations, celebrate Singapore's love for food and our culinary achievements. 28 July – 17 August Suntec City, Level 2 near Coffeesmith, Tower 5 'GiraffeSG @Central' by Central CDC Keep an eye out for towering, art-inspired giraffe installations and themed photo booths across Suntec City, designed to spark conversations about the do-good movement. 24 July – 31 August Various in-mall locations Spend to Redeem Rewards Description Min. $60 Min. $160 Min. $200 $3 Carpark Dollars ✓ ✓ ✓ $5 Suntec City e-Voucher *Suntec+ x yuu Members Exclusive: Link your yuu account to Suntec+ App to receive an additional $5 Suntec City e-Voucher ✓ ✓ $10 Tenant e-Voucher *Restaurant & Bar Category **Limited to first 100 shoppers per day ✓
