Tranzzo Explains the Role of 3D Secure in Enhancing Online Payment Security for Businesses
Learn how 3D Secure verifies cardholders, reduces fraud and chargebacks, and builds customer trust in every online transaction your business processes.
LONDON, UNITED KINGDOM, June 27, 2025 / EINPresswire.com / -- For any business that accepts online payments, customer trust starts with payment security. And when card data is involved, there's no room for compromise.
Tranzzo breaks down how 3D Secure helps protect online transactions — and why it's essential for both businesses and their customers.
3D Secure (3DS) is a security protocol that verifies the cardholder's identity during online payment.
How it works:
Customer enters card details
Redirected to a secure bank page
Confirms identity (SMS code, push notification, Face ID)
Payment goes through only if verified
3DS is also known by branded names such as Visa Secure and Mastercard ID Check.
Key benefits for business:
Lower fraud risk
Fewer chargebacks
Increased customer trust
Higher approval rates — when implemented right
Want to protect your business from fraud and chargebacks? Contact Tranzzo
Polina Toropova
Tranzzo
[email protected]
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Might do a post or another video explaining all of this in-depth! Might include the R code if someone is interested… ? In the end, mini skirts and blazers had a strong negative relationship with CCI — suggesting that interest in these items can be signals that the economy is doing poorly. Big bags, lipstick, maxi skirts, and indie sleaze had a moderate negative relationship, and then peplums and high heels had no relationship. I know someone in the comments will say that my R2 values are way too low — and I totally thought the same thing. However, after looking at expected R2 values for cultural data and real world signals versus experimental data — these values are pretty good. (Feel free to argue with me tho, I'm not an expert.) (Oh and this is just US data btw.) ♬ original sound - Style Analytics Destiny Chatman, a consumer expert at is not certain things are quite so simple. 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Financial experts agreed that the meme economy and actual economy have little overlap. "Cultural clues are fun to watch, but real financial strategy relies on indicators like the inverted yield curve, jobless claims and earnings data," Steven Rogé, chief investment officer of R.W. Rogé & Company, Inc., told Newsweek. "These meme-worthy signals reflect consumer concerns, not economic truth, and even amplify anxiety, potentially influencing real spending." Certified financial planner Prudence Zhu agreed that trends like diet shifts and aesthetic preferences offer us an insight into consumer psychology—but not economics. "They are more of a lighthearted way for people to engage with economic discussions rather than reliable recession indicators," Zhu told Newsweek. "It is important to focus on economic data such as GDP growth, unemployment, and inflation." While the indicators may be satirical, the anxiety behind them appears to be real. The latest Bank of Montreal (BMO) Real Financial Progress Index revealed that 67 percent of Americans say their concerns about a recession have increased, with Gen Z concern jumping 18 points in one month; 65 percent of millennials also reported an increased economic concern. But experts say that what we are seeing online is less an indication of recession and more a cultural mood board drawn from collective uncertainty. "These trends aren't forecasting a recession," Harary said. "They reflect how we are processing instability."
