The Bible Society Celebrates Jordan's 79th Independence Day
Ammon News - With a notable youth presence and strong patriotic enthusiasm, the Bible Society celebrated Jordan's Independence Day on Sunday evening in front of its bookshop on Rainbow Street, Jabal Amman. The event will be followed by other celebrations in different areas, including Ghor Al-Safi, where wheelchairs will be distributed to a group of people with disabilities in the region.
The General Secretary of the Society, Munther Namat, noted that the aim of the celebration is to express love for the nation, saying:"We wanted this celebration to be a reflection of our love for our country and our loyalty to its Hashemite leadership, and we were deeply pleased by the spontaneous and sincere reaction of the participants.
"The organizers also expressed their pride in Jordan's young generation, emphasizing:"We are proud of our youth and their loyalty to their country and leadership, and we raise our hands in prayer that God may protect Jordan, keeping it a safe and prosperous homeland under the wise Hashemite flag.
"The youth actively expressed their love for Jordan and loyalty to His Majesty King Abdullah II Ibn Al Hussein and His Royal Highness Crown Prince Al Hussein bin Abdullah. The celebration featured a musical performance by the Latin Scouts – Al-Misdar, who performed patriotic songs that were well received by citizens and visitors of Jordan. The festivities lasted for two hours, accompanied by the playing of national songs, which added a joyful and patriotic atmosphere that resonated with the overall mood across the Kingdom.
Members of the Scouts expressed their happiness in taking part in this special occasion, saying:"As Christian Scouts whose mission is to serve the nation and the Church, we were glad to participate in the Independence Day celebrations through this event by the Bible Society, which shares with us the mission of serving the nation and the Church.
"Between 6:00 and 8:00 PM, the Bible Society's team and volunteers distributed Jordanian flags and flag pins to passersby in front of the bookshop on Rainbow Street in Jabal Amman. Free coffee was also offered.It is worth mentioning that the Bible Society in Jordan began its work in the early 1970s and has been a full member of the United Bible Societies since 1996.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Roya News
16 hours ago
- Roya News
VMLY&R-Amman's digital 360 approach: Case study on integrated marketing
Every year, as the holy month of Ramadan approaches, brands across Jordan gear up to create campaigns that resonate deeply with audiences. Some hit the mark, some... well, they give it their best shot. This year, Orange Jordan truly shone with their "Tallat Bashayer" campaign, a memorable, all-encompassing experience that resonated with the hearts of the audience. It was a 360 digital campaign that seamlessly blended channels and tactics, engaging customers online and offline. The ambitious goal for Orange Jordan was clear: to reinforce its brand positioning as every Jordanian's companion. Achieving this required more than just creativity, it demanded profound strategic insight. Marketing and advertising agency VMLY&R Amman leveraged its deep understanding of the local market, helping Orange Jordan craft a campaign centered around a heartwarming television commercial (TVC) that beautifully captured the everyday lives of Jordanians, featuring an original song by talented Jordanian artist, Yazan Rousan. The campaign's widespread success is a testament to VMLY&R-Amman's ability to transform rich consumer insights into truly strategic and creative marketing solutions that touch people's lives. But a 360 campaign doesn't stop at a great commercial. It's about creating a unified, immersive experience across every digital touchpoint, making sure the message isn't just seen, but felt, embraced, and shared within the community. Here's how VMLY&R Amman's integrated strategy ensured ″Tallat Bashayer″ was pushed to its limit through an all-encompassing approach: Digital Distribution: Beyond the TV Screen Despite originating as a TVC, the campaign was engineered for maximum digital reach from day one. It wasn't confined to traditional television screens, shared across all of Orange Jordan's social media channels, major media platforms, and leading news websites. By leveraging VMLY&R-Amman's strong partnerships with key media outlets and our understanding of digital consumption patterns, the agency ensured widespread online visibility and engagement. This digital-first distribution meant the campaign landed precisely where audiences were already spending their time online. Music Integration: The Heartbeat of the Campaign At the core of "Tallat Bashayer" was the original song by Yazan Rousan, composed and produced by Nassir Basheer, which VMLY&R-Amman identified as a powerful driver of engagement and cultural resonance. This wasn't background music, it was the campaign's heartbeat, providing rich opportunities for audience interaction and amplification across digital touchpoints. By making the song available on music streaming platforms, Orange Jordan provided a new avenue for audiences to connect with the brand and the campaign, allowing people to enjoy it at their own terms. In addition, the song was also published as a sound on social media platforms, a deliberate move that empowered users to become creators themselves and creatively infuse the campaign's spirit into their own content. Influencer Activation: Authentic Engagement To truly kickstart the song's virality and showcase its potential, VMLY&R-Amman strategically partnered with a diverse group of influencers, including Zaid Dajani, Elina Askar, Yasmin Kawar, Amman Street Fashion, Ali Ghzawi, and Zumorrod Shwaiter. Each influencer brought their voice to the table, either lip-syncing the song or incorporating it into their content. This insight-driven approach ensured the campaign resonated across a variety of niches that collectively form the mass target, significantly expanding the campaign's reach and building genuine relatability. User-generated Content and Competition: A Community Takeover To further amplify the hype train and encourage audience engagement, Orange Jordan launched an exciting competition, guided by VMLY&R-Amman's community building expertise. The contest invited people to create their own social media content using the campaign's song. This move transformed passive viewers into active participants, fostering a sense of community and ownership around the campaign and making it interactive and community driven. Digital Out-of-Home (DOOH) Ads: Reinforcing the Message Offline Completing the 360-degree circle, key visuals from the TVC were expertly repurposed into striking static images for digital Out-of-Home (OOH) screens across the country. This offline visibility provided a constant, tangible reinforcement of the campaign in public spaces. It ensured that even when people weren't on their phones or in front of a TV, the message was consistently present, seamlessly bridging the gap between their digital and physical worlds. 360-degree digital excellence requires genuine expertise in integration, something VMLY&R-Amman embodies under MENACOM Amman; a powerhouse of marketing communication leaders, including leading agencies like Wunderman, Asda'a BCW, and Wavemaker. This synergy allows the agency to go beyond mere campaigns, orchestrating comprehensive digital ecosystems that deliver unparalleled omnipresence and measurable impact. The campaign stands as a clear testament to VMLY&R-Amman's strategic leadership in the digital realm, proving that when creativity meets innovative execution, brands don't just take part in the conversation, they lead it.
Ammon
20 hours ago
- Ammon
Beyonce horrifies fans as she suffers mid-air drama in flying car prop
Ammon News - American singer Beyonce sparked panic among fans in her native Texas when the flying prop car she was riding on malfunctioned during her Cowboy Carter show. The red Cadillac the Halo hitmaker, 43, began tilting to one side as she repeatedly said 'stop' into the microphone and the music cut out. Beyonce, whose Cowboy Carter tour arrived at the NRG Stadium in Houston last night, delighted fans as she kicked off with American Requiem followed by a cover of The Beatles classic Blackbird. Yet towards the end of the show, and after an appearance from her daughter Blue Ivy, things took a turn for the worse. During her performance of 16 Carriages, the superstar hopped into a red car which was then lifted high into the air using cables, yet was forced to halt the song as the vehicle leaned dangerously to one side. The crowd paused when she stopped singing and signaled for help, before erupting into cheers as the vehicle was lowered to solid ground. Like a pro, Beyonce continued the song then told her adoring fans: "I wanna thank y'all, for loving me.
Roya News
2 days ago
- Roya News
Roya Media Group, 1001 OPS announce strategic partnership to enrich regional media content
Roya Media Group, the leading Jordanian media and entertainment company, has signed a strategic content distribution agreement with 1001 OPS, a UAE-based digital media firm and the force behind the 1001 streaming platform in Iraq. This partnership marks a significant step toward enhancing digital entertainment offerings across Jordan and Iraq through an innovative content-sharing model. Under the agreement, Roya TV Platform will provide exclusive access to its premium digital channels and original productions on the 1001 platform, while 1001 will contribute its high-demand programming, including exclusive series and entertainment content from them to Roya's streaming service on platform. Fares Sayegh, CEO of Roya Media Group, commented on the announcement: "This collaboration underscores our commitment to delivering engaging, locally resonant content to our audiences. By joining forces with 1001 OPS, we're expanding our digital footprint and enabling a richer, more diverse entertainment experience for viewers across the region." As part of the arrangement, Roya's content will appear on digital platform exclusively within Iraq, ensuring compliance with territorial licensing and content security measures. The partnership highlights both Roya Media Group and 1001 OPS's dedication to innovation and collaboration in the MENA region's fast-evolving media landscape. Together, they aim to offer audiences a seamless, high-quality viewing experience enriched with cross-cultural content and regional storytelling. Roya Media Group is Jordan's leading media network, known for its award-winning TV content, cutting-edge digital platforms, and commitment to regional cultural representation.
