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Daily Mail
29 minutes ago
- Daily Mail
Kmart sends nostalgic shoppers racing over $29 gadget: 'OMG I need it NOW'
Shoppers are racing to Kmart Australia stores to get their hands on a mini version of a retro item that's made an unexpected comeback. Alongside a resurgent interest in all things Y2K fashion and style, early 2000s inspired digital camera have suddenly become trendy again. This is despite most people already having a digital camera available at their fingertips via their smartphone. Kmart have jumped on board the trend by offering a range of standalone digital cameras. But the latest addition to their range - a cute key-chain sized Mini Digital Camera, priced at only $29 - has quickly earned legions of fans. The mass retailer released a TikTok video this week that showcased the camera being clipped onto a set of keys, emphasising its petite size. But despite its adorable stature, the video also demonstrated that it is a 'real' functioning digital camera with surprisingly good picture quality - and video recording capability to boot. The mass budget retailer's latest social media video is captioned: 'Yes, it's a real camera and yes, we will be bringing it everywhere with us these school holidays'. Within a day of being released, the TikTok video amassed over 400,000 views and 20,000 likes. Kmart fans couldn't contain their excitement about the mini-sized version of the retro item. 'OMG THATS SO CUTE,' exclaimed one shopper. 'I NEED THIS NOW!!!!!!!!!!!' excitedly declared another. 'I bought it when it just landed I love it! Can't stop using it,' another happy customer added. The online product description explains that the camera has a 'compact design and user-friendly features'. It also suggests the tiny device is 'ideal for travel, vlogging or spontaneous everyday snapshots'. The dimensions of the miniature gadget are 4.24cm (L) x 2.92cm (H) - and the screen display size is 2.43cm. The compact camera also comes with a USB charging and data cable, keychain, lanyard and 32GB memory card. It also has an built-in flash for night time photographers, as well as six filter options to jazz up images. But among the hundreds of replies to the recent viral video were confused remarks about 'why' demand for digital camera existed given that most people own smartphones. 'Other than for kids who don't have phones… why? We have camera's with us every day,' questioned one person. To this, a commenter offered a simple one-word explanation: 'Nostalgia'. Another added: 'Digital cameras are making a short comeback with the youth, just like bad fashion.' A third person confirmed that even though we've all 'got cameras in our pockets' they were certain 'plenty' of people are 'going to want' this cute buy. The comments were also filled with questions from curious shoppers about some of the functionality aspects of the camera. In reply to queries about the 'quality' of the pictures taken on the camera, one person confirmed that it 'is actually really good'. Others asked whether the device could capture videos, to which Kmart's own social media account confirmed that the camera had the capability to record videos. However those who haven't previously owned digital cameras were stumped as to how images taken on the camera could later be transferred to a phone or laptop. Some helpful replies explained that the camera's SD memory card could be inserted directly into some laptops to extract the images, or that you could transfer the files via the provided USB data and cable cord. Photos taken on the camera can also be printed out by placing the memory card into a photo printing machine – like the ones found in-store at Kmart. A recent statistic from eBay Australia revealed that searches for digital cameras have surged more than 48 per cent in the past year alone, with iconic 2000s-inspired models particularly in high demand.
BBC News
an hour ago
- BBC News
Wales' papers: Tourism tax go-ahead and 'violent death' inquest
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Daily Record
3 hours ago
- Daily Record
David Tennant's new show set to be 'axed' after its branded 'ITV's most expensive flop' in years
David Tennant's ITV game show The Genius Game debuted earlier this year but has failed to bring in substantial viewing figures and is now at risk of being axed David Tennant's new ITV game show has reportedly flopped in the world of TV amid very low viewing figures. The Genius Game first aired earlier this year in a timeslot that put it up against the popular BBC show Race Across The World and it appears the gamble has not paid off as the programme has now been branded as an 'expensive flop'. Hosted by the beloved 54-year-old Scots actor, best known for his role in Doctor Who, the show saw 11 'geniuses' battle it out in what was dubbed as a 'fiendish battle of wits' by the broadcaster to test their intelligence and try to clinch a top prize. However, only 1.2M ITV viewers tuned in for the first episode, according to figures from Broadcast Now, compared to the 3.1M viewers pulled in by Race Across the World in the same time slot over on BBC One. On its second episode, viewing figures for the Genius Game slumped to 846,000. According to the Radio Times, the low ratings for The Genius Game put the show at just half the 2.2 million average for the 9pm time slot on Wednesdays and Thursdays. Following the underwhelming response to the show's debut, Tennant's programme is now reportedly at risk of being axed, the Metro reports. A TV insider told The Sun that after the game show's finale failed to accumulate viewing figures to trump a BBC Two nature documentary about pangolins, the show's future isn't optimistic. Viewing figures for one evening were matched by Pangolins: The World's Most Wanted Animal which looked at why the scaly creatures are so endangered. The source told the publication: "Publicly ITV maintains that no firm decision has been taken, but most execs and commissioners view it as a disaster. "Not only did it occupy a primetime 9pm slot, it had a big-name host and was seen as a potential rival for BBC's The Traitors. "But of the five main channels on June 11, it was beaten by two and equaled by BBC2, thanks to those pangolins." Join the Daily Record's WhatsApp community here an d get the latest news sent straight to your messages Another insider previously told the publication that while Tennant is a beloved household name, his involvement with the show resulted in increased costs, meaning the disappointing ratings came as an even bigger blow to ITV. According to The Sun, the reality game show cost a whopping £2.5M to make but only drew an average of £661,000 by the end of its run. ITV shifted The Genius Game to Wednesday slots for the latter part of its run, with Who Wants To Be A Millionaire? celebrity specials taking the Thursday slot. An ITV spokesperson told The Sun no decision regarding the show's future has been made as of yet.
