Levi's 501 jeans loved by Kendall Jenner and Hailey Bieber slashed to £40
There isn't a wardrobe in the world that doesn't have at least one pair of jeans in it, and one of the most iconic silhouettes around is the Levi's 501 jeans. They've been around since 1873 and were the first ever pair of jeans to be patented, making them a key piece in fashion history.
They're also the go-to style and fit for some of the most stylish celebs, with stars like Kendall Jenner, Hailey Bieber, Sydney Sweeney and even Princess Diana all photographed wearing the jeans over the years. Although Levi's 501 jeans are usually pretty pricey at £100, the Amazon Prime Day sale means you can currently get your hands on them for £39.67 – saving you more than £60.
The Prime Day discount currently only applies to the light blue denim wash in the 90s style, but considering this is the go-to colourway for almost every celebrity out there, we're more than happy to get our hands on a pair. Almost every size is still in stock, and you can pick from any combination of a 23 to a 34 waist and 30 and 32 leg measurement.
One reason the Levi's 501 90s jeans are so popular is because of their fit, which has a mid-rise waistband and a loose, relaxed fit. They tend to be fitted around the waist and hips with a looser fitting leg that makes them look both flattering and effortless, although it's suggested that if you prefer a slimmer fit to opt for a size down from your usual.
Their 100% lightweight cotton material means they're also breathable and comfortable to wear, and retain their shape no matter how often you wear them. Levi's always recommends only washing your jeans after every 10 wears or so, to help preserve their life span and keep them looking as good as the day you bought them.
Although Levi's 501 jeans are the original, plenty of other brands have brought out their own versions, like Abercrombie & Fitch's Mid Rise 90s Straight Jean which are currently £56.99 down from £75. They're one of the brand's best-sellers, coming in seven different colours and washes and a choice of 23 to 37 waist measurements, and five leg lengths spanning extra short to extra long.
Nobody's Child has also launched its Dark Wash Straight Leg jeans which replicated the 501's silhouette by being fitted around the waist and hips with a relaxed straight leg. They're also currently on sale, now £52 down from £75.
However if you want a true classic, Amazon Prime Day is the perfect time to get your hands on Levi's 501 90s jeans at a fraction of the price. In fact they have so much slashed off them you could buy two pairs and still save yourself £20 on the usual price of one pair – definitely a winner.
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