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Forget Cartier: Made-in-China Luxury Captivates Chinese Consumers

Forget Cartier: Made-in-China Luxury Captivates Chinese Consumers

Well-off Chinese used to chase Western luxury bags and jewelry as symbols of status. Now, in a challenge to the likes of Cartier and Yves Saint Laurent, they are turning to homegrown brands.
Little-known in the West, names such as Laopu, Mao Geping and Songmont are winning over Chinese customers with a pitch that combines locally inspired designs and cultural pride.
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