T-Mobile's Metro unveils lower priced prepaid plans with 5-year price lock
WHY IT'S IMPORTANTThe launch by T-Mobile's unit, Metro, comes at a time when consumers are becoming budget-conscious after around two years of persistent inflation and amid widespread concern that U.S. President Donald Trump's trade war could trigger a recession.
The strategy could also shield its market share from other providers that are increasing promotions and bundling wireless with broadband plans to attract customers.
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"We get it. Budgets are really tight right now. That's why we're giving customers next-level connectivity and brag-worthy benefits that real people love, at prices real people can afford," said Jon Freier, President, T-Mobile Consumer Group.
BY THE NUMBERS
Metro's four prepaid plans will be available from Thursday.
The cheapest, called Metro Starter, offers basic service at a monthly charge of $25 per line for a family of four and comes with 5G phones.
Another plan, Metro Starter Plus, provides a $40 flat rate, with special two-line offers available.
The other two prepaid plans were Metro Flex Unlimited and Metro Flex Unlimited Plus, priced at $30 and $35 monthly per line for four lines, respectively.
T-Mobile also launched two postpaid wireless plans- Experience More and Experience Beyond - that include benefits of its Go5G Plus service, more hotspot data and satellite-based services through Starlink till the end of the year.
CONTEXT
Last week, Comcast launched a new five-year price lock for its Xfinity Internet service with plans starting at $55 per month.
Verizon also announced a three-year price lock for new and existing customers on its myPlan and myHome network offerings earlier this month.
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