'Personal Signature' training concludes in Salalah
The training programme for the 'Personal Signature' initiative wrapped up on Sunday at the Sultan Qaboos Complex for Culture, Sports and Entertainment in Salalah. Organised by the General Directorate of Culture, Sports and Youth in Dhofar. The initiative ran from February 6 to 9, focusing on skill development and professional branding for young Omanis.
The event opened with an overview of the initiative's objectives, emphasising its role in equipping young people with the tools needed to market themselves professionally.
Noor bint Mohammed al Awaidiyah, a key speaker, highlighted that the programme aims to provide participants with personal branding skills to enhance their presence in the job market. It also seeks to create a competitive learning environment that fosters professional growth.
The first day featured a session on earning from the internet, led by Saudi e-commerce specialist Mahmoud al Fajal, who discussed strategies for self-marketing in the digital economy. Abdulaziz al Hadhrami followed with insights into entrepreneurial success, drawing from his personal career journey.
A hands-on mobile photography workshop by Noor al Huda Hussein trained participants in professional smartphone photography techniques.
The second day saw Noor al Awaidi delivering a session on content creation for Instagram, exploring effective content strategies, scheduling and digital marketing tools. Meanwhile, Badriya Shajnaa conducted a workshop on artificial intelligence applications, under the Tamkeen programme by the General Directorate of Social Development in Dhofar.
The initiative was officially launched last week with a panel discussion on youth-led projects in e-marketing, entrepreneurship and content creation. An accompanying exhibition, inaugurated by the Director-General of Labour, showcased ten participating entities, including government bodies, private firms, and local entrepreneurs specialising in professional development and training.
The event concluded with a ceremony honouring participants and contributors for their engagement in the initiative.
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