New drink driving campaign targets young men at festivals
The campaign has been launched nationally by Think, the government's designated road safety organisaton.Minister for the future of roads, Lilian Greenwood, said: "The consequences of drinking before driving can be life-changing - from losing your licence to injuring or even killing yourself or someone else."Our campaign targets high-risk young male drivers, with the message that drink driving is never worth the risk."The maximum penalty for causing death by careless driving when under the influence of drink or drugs is 14 years in prison, with a minimum driving ban of two years.
The campaign will target its audience throughout the summer via social media, gaming sites, radio and outdoor and in-pub advertising.It will also be visible at music festivals including Leeds Festival in August.West Yorkshire's deputy mayor for policing and crime Alison Lowe OBE also chairs the West Yorkshire Vision Zero Partnership and said they wanted people to enjoy their summer."But if you're driving, please don't do so under the influence."We don't want anyone to experience the pain and devastation of losing a loved one in a crash and we are doing all we can to reduce these incidents to zero."West Yorkshire Police said it was clear too many drivers still believed it was acceptable to take the risk.Sgt Chris Robinson said: "Driving while under the influence of alcohol or drugs puts yourself and other road users at serious risk."Think about your own fitness to drive and encourage family and friends to find another way home if they have been drinking or taking drugs."
Listen to highlights from West Yorkshire on BBC Sounds, catch up with the latest episode of Look North.
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