Is there season 2 of 'Bi Al Dam' series in Ramadan 2026?
Ramadan 2025 'Bi Al Dam' series starred many Lebanese great stars including Maguy Bou Ghosn, Bassem Moughnieh, Badih Abou Chakra, Jessy Abdo, Wissam Fares, Carole Abboud, and Saeed Sarhan.
The series revolves around Ghalia, who after 45 years, discovers a dangerous secret about her family and birth, which pushes her to search for the mysterious truth about her true identity when she discovers a gang of child smuggling. What happens in the final episode of 'Bi Al Dam' series?
Ghalia, the main character of the Ramadan series gets shot at the hands of the gang leader, before she dies, Galia asks her husband to agree to her donating one of her kidneys to her biological sister "Hanen" (played by Marilyne Naaman ), who suffer kidney failure.
The gang members "Asia" (played by Carol Abboud) and "Nazera" (played by Janah Fakhoury) were jailed after being caught by the police. Asia kills Nazera and then commits suicide in prison.
Ghalia dies after suffering a gun injury and Hanen gets her kidney and becomes better then she weds her fiance "Adam" (played by Said Serhan). Hanen's brother "Marwan" (played by Wessam Faris) also gets married to "Layan" (played by Rola Beksmati), the woman who was married to "Walid" (played by Bassem Moughnieh), but she wasn't able to have kids.
Man, who was switched with Ghalia at birth shows up at the Lebanon airport and comes to look for his biological parents.
After the broadcast of the final episode, many fans asked writer Nadine Jaber to continue the story in a new season, however, no official source revealed any details regarding a new season in Ramadan 2026. Was the idea behind 'Bi Al Dam' series stolen?
Eagle Films issued an official statement denying these allegations, stressing that the work is not based on a personal story, but rather a social drama that addresses a public issue.
In its statement, the company explained that its lawyer personally contacted Ms Greta Al-Zaghbi and presented her with the script for the series, allowing her to confirm that it had no connection to her personal life.
The statement emphasized that the work was not inspired by any specific story, but rather revolves around the issue of identity and belonging.
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Jordan News
19-07-2025
- Jordan News
"The Sun of Lebanese Song" Ignites the Roman Theater with Her Majestic Voice - Jordan News
With her commanding presence and authentic mountain-born voice, the Sun of Lebanese Song, Najwa Karam, took the stage before an eager audience that had long awaited her return—proving that she is not just a singer, but a timeless artistic phenomenon that defies generations. اضافة اعلان In a night charged with emotion and creativity, Karam delivered a blend of her timeless hits and new songs, met with overwhelming interaction from the crowd—an embodiment of her enduring place in the legacy of Arabic music. On stage, Najwa was not simply a performer, but a full-fledged icon—combining voice, charisma, and stage presence to affirm that Lebanese art remains a driving force in the cultural scene despite all challenges. She chose to perform in the Roman Theater, in the heart of old Amman, where the ancient stones still echo with history. The venue wasn't a mere backdrop—it was a central character in the show, brought to life through sound, image, and spirit. The historic site wasn't just part of the view—it helped shape the story. Among these stones, Najwa stood like a continuation of a musical legacy that transcends time. Before her entrance, journalist Lana Qassous introduced the concert with heartfelt words: "Najwa is not just any artist. She's a blend of pride, elegance, and sincerity. She has become the voice of her people and a bridge between tradition and innovation. Every time she sings, joy and love fill the air." To thunderous cheers, Najwa appeared on stage to the tune of her folk song 'Ya Marhaba Ya Leil Ya Marhaba Ya Kell Habbabeh', first released in 1994. She greeted the crowd warmly: 'Good evening, a night of love and joy to you all. Let sorrow stay behind us—because we are children of hope. I always long to meet my beloved audience here in Amman and in Jordan.' The concert was part of the launch tour for her new album 'Halet Taware'' (State of Emergency), during which she performed the title track live for the first time, setting off a wave of excitement, cheers, and dancing from an electrified audience. Despite the modern nature of the show, Najwa did not forget to breathe new life into her classic hits—songs that still resonate deeply, as if they were born yesterday. From 'Law Ma Btekzib', to 'Keef Bdaweek' (1999), 'Noqta Aalsater' (1998), and 'Sho Hal Hala' (2005), she revisited her golden archive, proving that time has only added to its richness and value. The concert was executed with high-level professionalism. Everything was meticulously planned—from audience entry, to stage design that echoed the spirit of the Roman Theater, and lighting that wasn't just illumination, but part of the narrative. The visual setup left a beautiful impression, while the lighting matched every moment—sometimes bursting with excitement, other times fading to let the music speak on its own. The audience was fully energized—thousands inside the venue and many more outside, all there to witness, sing, and live the moment with "El Set Najwa." Cheers, clapping, dancing, and waves of interaction never stopped during the two-hour live performance. From the stage, Najwa shared: 'I've always loved truth, clarity, and heartfelt stands—and tonight, we'll sing those words together.' She then performed 'Aya Ana Baddak', which the audience sang with her word for word, prompting her to perform it again by popular demand. In her usual spontaneous manner, she declared: 'Now it's time to announce a real state of emergency,' before launching into the album's title track amid a storm of cheers and applause. 'I'm going to sing a song I truly love—and I know you love it too—it's practically become a tradition between us,' she said, but before she could continue, the crowd erupted singing 'Khallini Shoofak Bel Leil.' In a touching and warm moment, Najwa performed a mawal (vocal improvisation) for Jordan, her mountain voice brimming with longing—bridging two peoples with a single melody: "Every time, oh Jordan, longing sends me from Lebanon... I speak truth and honesty... Amman, Amman, you are here, oh Amman… every home of yours felt like a Lebanese home to me." This wasn't just a song, but a love letter—crafted by Najwa's voice and echoed by the hearts of the crowd. In the Press Conference: 'Art Is My Mission' After the concert, Najwa met with journalists in a press conference that blended sincerity with spontaneity. Her comments reflected a grounded personality, a deep understanding of music, audience, and the modern artist's role. On her role as an artist and her social responsibility, Najwa said: 'Our job as artists is to spread joy. People need to keep celebrating life—may God take away sorrow and those who bring it.' Asked about announcing her concert through ChatGPT, she smiled and replied: 'Of course artists must stay updated with the times—so they're not left behind. AI is now the vehicle we're all riding. It's a tool, and we should use it, not run from it.' When asked what she hopes people will say about her in 20 years, she confidently said: 'I think my archive speaks for itself. I consider it my legacy—both for today and for the future.' On the concept of strength in women, she replied emotionally: 'Women today are strong and have achieved a lot. I won't say they've achieved as much as men—because men are already a source of strength. But when a woman turns her vulnerability into strength, that's when she's truly strong.' Najwa shared a powerful view on her relationship with music: 'I love to sing—I don't consider it a job. Art is my mission, and I've mastered it.' When asked about her private life on social media, she answered with a grin: 'If all my art and everything I've done isn't enough for people—then that's it. No need to go further. My personal life doesn't have to be on display—it's not the main event.' Asked for a word in the Jordanian dialect, she cheerfully said: 'Allah yehy el-nashama! The Jordanian audience is dear to me—and I can't go long without coming back to hear them and let them hear me.' When asked how it felt to see the Jordanian audience already memorizing her new album despite its recent release, she replied with emotion: 'I loved it—really. That shows the album has succeeded and reached the people—even though it hasn't been out for long.' Regarding possible collaborations with Jordanian artists, she said: 'Why not? In my early career I worked on 6 or 7 projects with Jordanians. If I find a poet or composer who can offer something that suits my voice and style—I'm absolutely ready.' Najwa Karam's concert was not just a musical night—it was a celebration of voice, place, audience, and the kind of authentic artistry that never fades with time. At the Roman Theater, it truly was a State of Emergency—but one of love, music, and enduring hope.
Roya News
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- Roya News
VMLY&R-Amman's digital 360 approach: Case study on integrated marketing
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Marketing and advertising agency VMLY&R Amman leveraged its deep understanding of the local market, helping Orange Jordan craft a campaign centered around a heartwarming television commercial (TVC) that beautifully captured the everyday lives of Jordanians, featuring an original song by talented Jordanian artist, Yazan Rousan. The campaign's widespread success is a testament to VMLY&R-Amman's ability to transform rich consumer insights into truly strategic and creative marketing solutions that touch people's lives. But a 360 campaign doesn't stop at a great commercial. It's about creating a unified, immersive experience across every digital touchpoint, making sure the message isn't just seen, but felt, embraced, and shared within the community. Here's how VMLY&R Amman's integrated strategy ensured ″Tallat Bashayer″ was pushed to its limit through an all-encompassing approach: Digital Distribution: Beyond the TV Screen Despite originating as a TVC, the campaign was engineered for maximum digital reach from day one. It wasn't confined to traditional television screens, shared across all of Orange Jordan's social media channels, major media platforms, and leading news websites. By leveraging VMLY&R-Amman's strong partnerships with key media outlets and our understanding of digital consumption patterns, the agency ensured widespread online visibility and engagement. This digital-first distribution meant the campaign landed precisely where audiences were already spending their time online. Music Integration: The Heartbeat of the Campaign At the core of "Tallat Bashayer" was the original song by Yazan Rousan, composed and produced by Nassir Basheer, which VMLY&R-Amman identified as a powerful driver of engagement and cultural resonance. This wasn't background music, it was the campaign's heartbeat, providing rich opportunities for audience interaction and amplification across digital touchpoints. By making the song available on music streaming platforms, Orange Jordan provided a new avenue for audiences to connect with the brand and the campaign, allowing people to enjoy it at their own terms. In addition, the song was also published as a sound on social media platforms, a deliberate move that empowered users to become creators themselves and creatively infuse the campaign's spirit into their own content. Influencer Activation: Authentic Engagement To truly kickstart the song's virality and showcase its potential, VMLY&R-Amman strategically partnered with a diverse group of influencers, including Zaid Dajani, Elina Askar, Yasmin Kawar, Amman Street Fashion, Ali Ghzawi, and Zumorrod Shwaiter. Each influencer brought their voice to the table, either lip-syncing the song or incorporating it into their content. This insight-driven approach ensured the campaign resonated across a variety of niches that collectively form the mass target, significantly expanding the campaign's reach and building genuine relatability. User-generated Content and Competition: A Community Takeover To further amplify the hype train and encourage audience engagement, Orange Jordan launched an exciting competition, guided by VMLY&R-Amman's community building expertise. The contest invited people to create their own social media content using the campaign's song. 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Ammon
29-06-2025
- Ammon
VMLY&R-Amman's Digital 360 Approach: A Case Study on Integrated Marketing
Ammon News - Every year, as the holy month of Ramadan approaches, brands across Jordan gear up to create campaigns that resonate deeply with audiences. Some hit the mark, some... well, they give it their best shot. This year, Orange Jordan truly shone with their "Tallat Bashayer" campaign, a memorable, all-encompassing experience that resonated with the hearts of the audience. It was a 360 digital campaign that seamlessly blended channels and tactics, engaging customers online and offline. The ambitious goal for Orange Jordan was clear: to reinforce its brand positioning as every Jordanian's companion. Achieving this required more than just creativity, it demanded profound strategic insight. Marketing and advertising agency VMLY&R-Amman leveraged its deep understanding of the local market, helping Orange Jordan craft a campaign centered around a heartwarming television commercial (TVC) that beautifully captured the everyday lives of Jordanians, featuring an original song by talented Jordanian artist, Yazan Rousan. The campaign's widespread success is a testament to VMLY&R-Amman's ability to transform rich consumer insights into truly strategic and creative marketing solutions that touch people's lives. But a 360 campaign doesn't stop at a great commercial. It's about creating a unified, immersive experience across every digital touchpoint, making sure the message isn't just seen, but felt, embraced, and shared within the community. Here's how VMLY&R-Amman's integrated strategy ensured ″Tallat Bashayer″ was pushed to its limit through an all-encompassing approach: Digital Distribution: Beyond the TV Screen Despite originating as a TVC, the campaign was engineered for maximum digital reach from day one. It wasn't confined to traditional television screens, shared across all of Orange Jordan's social media channels, major media platforms, and leading news websites. By leveraging VMLY&R-Amman's strong partnerships with key media outlets and our understanding of digital consumption patterns, the agency ensured widespread online visibility and engagement. This digital-first distribution meant the campaign landed precisely where audiences were already spending their time online. Music Integration: The Heartbeat of the Campaign At the core of "Tallat Bashayer" was the original song by Yazan Rousan, composed and produced by Nassir Basheer, which VMLY&R-Amman identified as a powerful driver of engagement and cultural resonance. This wasn't background music, it was the campaign's heartbeat, providing rich opportunities for audience interaction and amplification across digital touchpoints. By making the song available on music streaming platforms, Orange Jordan provided a new avenue for audiences to connect with the brand and the campaign, allowing people to enjoy it at their own terms. In addition, the song was also published as a sound on social media platforms, a deliberate move that empowered users to become creators themselves and creatively infuse the campaign's spirit into their own content. Influencer Activation: Authentic Engagement To truly kickstart the song's virality and showcase its potential, VMLY&R-Amman strategically partnered with a diverse group of influencers, including Zaid Dajani, Elina Askar, Yasmin Kawar, Amman Street Fashion, Ali Ghzawi, and Zumorrod Shwaiter. Each influencer brought their voice to the table, either lip-syncing the song or incorporating it into their content. This insight-driven approach ensured the campaign resonated across a variety of niches that collectively form the mass target, significantly expanding the campaign's reach and building genuine relatability. User-generated Content and Competition: A Community Takeover To further amplify the hype train and encourage audience engagement, Orange Jordan launched an exciting competition, guided by VMLY&R-Amman's community-building expertise. The contest invited people to create their own social media content using the campaign's song. This move transformed passive viewers into active participants, fostering a sense of community and ownership around the campaign and making it interactive and community driven. Digital Out-of-Home (DOOH) Ads: Reinforcing the Message Offline Completing the 360-degree circle, key visuals from the TVC were expertly repurposed into striking static images for digital Out-of-Home (OOH) screens across the country. This offline visibility provided a constant, tangible reinforcement of the campaign in public spaces. It ensured that even when people weren't on their phones or in front of a TV, the message was consistently present, seamlessly bridging the gap between their digital and physical worlds. 360-degree digital excellence requires genuine expertise in integration, something VMLY&R-Amman embodies under MENACOM Amman; a powerhouse of marketing communication leaders, including leading agencies like Wunderman, Asda'a BCW, and Wavemaker. This synergy allows the agency to go beyond mere campaigns, orchestrating comprehensive digital ecosystems that deliver unparalleled omnipresence and measurable impact. The campaign stands as a clear testament to VMLY&R-Amman's strategic leadership in the digital realm, proving that when creativity meets innovative execution, brands don't just take part in the conversation, they lead it.
