Dave Portnoy signs wide-ranging TV deal with Fox Sports to bring Barstool to college football fans
A big deal is coming to sports TV. On July 15, 2025, Fox Sports announced a new partnership with Dave Portnoy and Barstool Sports. This agreement will bring Barstool content to Fox's college football programming and other network shows.
The deal is being called 'wide-ranging' and marks a major moment for both Fox and Barstool. The move comes just ahead of the 2025 college football season and will officially begin this fall. While full details have not been shared, Fox confirmed that Portnoy will be part of their popular Big Noon Kickoff show.
Dave Portnoy to appear on Big Noon Kickoff with Fox Sports this fall
Dave Portnoy, founder of Barstool Sports, will now be seen weekly on Big Noon Kickoff, one of Fox's most-watched college football pregame shows.
Portnoy is known for his strong opinions, unfiltered takes, and huge fan base. His addition is expected to bring younger viewers to Fox and spark more online discussion around the show.
This isn't Portnoy's first time on television. In 2017, he had a brief deal with ESPN for a late-night show, but it ended quickly due to controversy. Now, in 2025, Portnoy is returning to network TV with a much bigger platform. He will appear on the pregame desk alongside Rob Stone, Matt Leinart, Urban Meyer, Brady Quinn, and Mark Ingram.
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His love for college football, especially his longtime support of the Michigan Wolverines, makes him a natural fit. Fox believes his influence will help them compete directly with ESPN's College GameDay, especially after ESPN added Pat McAfee, another former Barstool personality.
Dave Barstool to launch new daily show on
FS1
as part of deal
The deal doesn't end with football. As part of the agreement, Fox Sports will also launch a new two-hour morning show on FS1 featuring Barstool talent.
This show will be produced at Barstool's Chicago studio. While the lineup hasn't been officially announced, fans expect to see familiar Barstool faces like Dan 'Big Cat' Katz and others.
Also Read:
Joy Taylor's Sudden Fox Sports Firing Sparks Outrage After Canceling 'Speak' With Paul Pierce And Keyshawn Johnson
Fox recently made room in its lineup after canceling The Carton Show and The Herd, so this timing fits. Barstool's strong social media reach and bold content are seen as a way for FS1 to boost ratings and compete with ESPN in a new way.
With this move, Dave Portnoy and Barstool are stepping back into the national spotlight—and this time, they're not holding back.
Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
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